JAMESTOWN, OH – Shoppers are being encouraged to buy from small, local retailers this holiday season, but did you know there was a way to support local business and still buy from Amazon.com? They’re called “Amazon aStores,” and they allow local business to set up a virtual storefront through Amazon.com and offer products of their own choosing.
Retailers can set up what is essentially a virtual kiosk inserted within the company website. Each item is selected individually and can be categorized for easy indexing. Shoppers can then visit the main website for the company, providing the owner with valuable marketing information about how often the site is frequented, and then click on the business’s amazon store to shop further.
The hosting business is then paid an advertising fee by Amazon for each product sold through its store. Such a store doesn’t generate a great deal of revenue, but it can provide some helpful cash flow, if people know to use it.
Gery L. Deer, owner and creative director fro GLD Enterprises of Jamestown, Ohio has three such Amazon stores in operation on different websites. “We do a great deal of work with local authors, and the Amazon store allowed us a way to market the electronic versions of books, as well as other specialized items, often unavailable from local retailers.”
Deer says this kind of pre-packaged e-commerce is a good way for small businesses to have an online sales presence, even if the company is not necessarily a retailer. “Our business is primarily a business-to-business marketing and copywriting agency,” Deer says. “As a service business, we don’t have retail sales, but the products we provide through our online store can benefit the customer by offering another way to both save money on shopping and support local business, all at the same time.” For more information visit Amazon.com.
Here are links to the Amazon stores managed by GLD Enterprises and its partner companies:
GLD Enterprises Commercial Writing Amazon Store: Features locally-authored books and related products. Some product sales benefits the Western Ohio Writers Association.
GLD Enterprises & Production: Features a wide variety of books, electronics, specialty items and locally-authored material.
Deer Computer Consulting, Ltd.: Books, software, electronics, and more “computer” related products.