XENIA, OH – Jim Weghorst, executive director of the Miami Valley region of BNI, or
Business Network International, has announced the formation of new chapter of
the organization in Xenia. Local business professionals are invited to attend a
free informational session beginning at 1 p.m. on Friday January 14 in the
meeting room of the Xenia Area Chamber of Commerce office, 334 W. Market Street.
Weghorst will show participants how referral based networking can increase
visibility, credibility and profitability in today’s difficult economic
environment.
The international BNI organization was started in 1985 by professional
networking guru Dr. Ivan Misner and has grown to more than 5,000 chapters
world-wide. The goal of BNI is to help members develop a profitable,
direct-contact referral network free of internal competition because only one
representative from each profession is allowed per chapter. Through the BNI
structure, a network of professional connections will grow well beyond the core
group and extend small business contacts to unrealized potential customers.
Local writer and public relations consultant Gery L. Deer, of Jamestown, is a
long-time member of the Greater Dayton Professionals Chapter of BNI which meets
in Beavercreek. Deer has served several positions in his chapter’s leadership
team over the years and will be attending Friday’s session to answer questions
and offer a member’s perspective.
“A membership in BNI compliments other networking activities such as chambers of
commerce and service clubs while offering the opportunity to grow by focusing on
the exchange of qualified referrals rather than cold leads,” said Deer. “My
chapter closed 2010 with over a million dollars in referred sales and my hope is
that a chapter in the Xenia area can do the same.”
BNI also offers members access to extensive educational programs in the areas of
business growth and networking. For more information call Jim Weghorst at (513)
314-1236 or go online to www.bni.com.