Do your homework before voting this election.

Here we are in election season again, when liberals and conservatives alike spend millions of dollars trying to convince voters to either keep them in office or replace the incumbent.  As always, when they’re not kissing your baby, they’re stealing his lollypop. With so many candidates running who are essentially, “the lesser of who cares,” how will you decide at the ballot box?

A common theme of election strategies is the tired old, “let’s bash the other guy,” method, which is exactly as it sounds. In the months and weeks preceding the election, voters are inundated with television commercials, fliers and post cards all declaring the treachery of the opposing candidate, regardless of the validity of the claims. The goal is to “scare” you away from that candidate for fear he or she will bring about the end of democracy as we know it.

Another popular method of political marketing is the “two chickens in every pot” promise. The goal here is to simply convince you that no matter how you are living now, vote for “me” and I’ll make your life better, and the themes follow trends.

In the years following 9/11, for example, candidates promised better homeland security. After the recession hit, they promised banking reform and more jobs. In reality, however, politicians have little to do with any of that.

When you read about a lower unemployment rate, chances are it’s because many jobless simply stopped reporting their status or benefits have run out. Unemployment numbers fluctuate, organically, not because some politician changed the face of the workforce with the swath of a pen. Please try to keep this in mind: government does not, has not, and never will create jobs in the real world. Regardless of how much they hype job-creating policies, no politician can create jobs in private industry.

Probably the most famous photo of Truman. (Photo by W. Eugene Smith//Time Life Pictures/Getty Images)

In fact, the majority of political interference just impedes business and slows workforce development – unless you have a nice, fat check to send them at election time. Then you get all the help you want until your money runs out.

The rest of the time, business owners must contend with the result of what these self-serving bureaucrats do best. Invasive regulations, ever-increasing taxes and other legislative roadblocks usually just muck up the works and prevent small businesses from growing – or hiring.

Local government interference can make things even worse, because that’s where the real decisions are made. When local politicians have a “pal” in a particular industry and a competitor comes in to try to set up shop, it can be harder to get official processes pushed through, like location approvals, licensing, and so on. It does happen, and far more often than you might think.

What gets even more annoying is the level to which some politicians try to convince people they are “regular folks,” when most of them are millionaires many times over. Great examples are Ohio Attorney General Mike DeWine, Congressman John Boehner, and many of their compatriots, on both sides of the aisle, each of whom are super-wealthy and many up for re-election. None of them have a clue what it would be like to have to survive paycheck to paycheck like so many of their constituents.

Whatever the ploy, a politician is a business selling a product in the same way that any company would try to get you to buy their brand of soap or corn flakes. It’s all marketing, and knowing that people make political decisions emotionally rather than based on any logic or facts, the more frightening the ad campaign the better.

The same goes for choosing to approve or deny the various ballot issues. Just because they send kids to bang on your door with big sad eyes and a long sad tale of how the children will suffer without passing a tax increase (while the kid has no idea what they’re shilling for, because they’re kids), that doesn’t mean you should pull vote “yes.”

Best advice, ignore the advertisements. If every voter did a little homework on the candidates and issues instead of voting a party line or from fear or guilt, there would be a marked improvement in the quality of our leadership.
The Jamestown Comet.com editor / publisher, Gery L. Deer, is an independent columnist and business writer. More at gerydeer.com.