BUSINESS NEWS …
Dayton, OH – Dayton-based Bastech, Inc., has combined its full range of manufacturing and consumer services under one brand. Since its founding two decades ago, Bastech, Inc., has grown into three separate divisions offering a wide range of services and products from manufacturing prototypes and end-use parts to professional and consumer 3D printing equipment solutions.
Bastech, Inc., is an industry leader in field of “additive manufacturing,” or what is now more commonly known as 3D printing. The company opened in 1994 and first applied the process to automotive and product design.
Today Bastech, Inc., develops revolutionary solutions for many applications including aerospace, medical device, jewelry, packaging, metal casting, injection molding, education and more. As more commercial opportunities arose the firm established separate companies to manage industry-changing niche services.
The first, Rapid Direction, Inc., was founded in 2006 to provide 3D printing equipment and supplies, meeting the needs of those manufacturers who wanted to have in-house, 3D part production capability. Next, the retail 3D printing service, GetPrinting3D, was established in 2012 and offers consumer-based products, ranging from desktop 3D printers to full-color, 3D figurines and custom bobble heads.
Bastech’s president and owner, Ben Staub, Jr., first worked with additive manufacturing during the early 1990s. During that time, he learned the complexities of programming and prototyping with stereolithography (SLA), one of several methods used to create 3D printed objects.
That experience, combined with his background from a strong manufacturing-based, entrepreneurial family culture gave him the tools to master the process and, more importantly, match advancing capabilities with industry demand.
As the technology becomes more accessible and the industry more fluid, Staub recognized that the division of these related products and services into separate entities might make for missed opportunities.
“Many times, customers of one company have no idea what the other has to offer,” Staub says. “Explaining why we have different business units has often been confusing, even to our own people.”
For example, an electronics manufacturer outsourcing prototype parts to Bastech might not be aware that Rapid Direction could actually provide an in-house solution.
More applications for 3D printing are being developed every day and Staub’s team wants Bastech to grow with the demand while giving customers the single, best resource. Over the next few months, a concentrated brand identity will be rolled out to present a clear, single solution under the name Bastech.
“Rebranding is never an easy decision, or an uncomplicated one to execute,” he said. “Nevertheless, it is the right time for that to take place and ‘Bastech’ will become the one solution for our customers.”
Bastech, Inc., corporate facility is located at 9233 N. Dixie Dr. in Dayton. For more information, contact Bastech, Inc., by calling the corporate offices at 855-890-9292 or go online to http://www.bastech.com.