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Jamestown entrepreneur elected to Prevent Blindness state Board of Directors

In Business, Dayton Ohio News, Economy, Health, Local News, Science, Uncategorized on September 27, 2017 at 1:33 pm

Gery L. Deer was recently elected to the state board of Prevent Blindness.

The Ohio Affiliate of Prevent Blindness, the state’s leading volunteer nonprofit public health organization dedicated to preventing blindness and preserving sight, elected Jamestown resident Gery Deer, CEO/owner, GLD Enterprises Communications, Ltd. to the Board of Directors at the Annual Meeting on May 17, 2017, for a three-year term.

Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. The Ohio Affiliate of Prevent Blindness is the state’s leading volunteer nonprofit public health organization dedicated to the preservation of sight. The agency serves all 88 Ohio counties, providing direct services to more than 800,000 Ohioans annually and educating millions of consumers about what they can do to protect and preserve their precious gift of sight.

“I’ve been a volunteer with Prevent Blindness since 2015 because, although it’s not as glamorous as other causes may seem, eye health and safety affects everyone,” said Deer. “More than 50-percent of all blindness is preventable and our job is to make people aware of what they can do to keep their eyes safe and healthy.” Using the resources of his communications company, Deer has succeeded in advancing the statewide awareness of the organization through increased print, web and television exposure.

Deer’s support for Prevent Blindness doesn’t end with one board, however. He also serves on the Executive Committee of the Board, as Chair of the Miami Valley Ohio Chapter Executive Council, and as Chair of the Communications and Development Committee of that chapter. For the last two years, he has served as the Master of Ceremonies for the organization’s major fundraiser, the People of Vision Luncheon. For more information or to make a contribution, call 800-301-2020. Or, on the web, at www.pbohio.org or facebook.com/pbohio and Twitter at @PB_Ohio.

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Dems, get your heads out of your …

In Business, Economy, Education, National News, Opinion, Politics, psychology, Uncategorized on September 27, 2017 at 11:24 am

Deer In Headlines
By Gery L. Deer

Hey, all of you Democrats who are whining and crying about a Trump presidency, listen up (or in this case, keep reading). You’re the reason he’s president, so either get over it or get on the ball, make up your minds. In all my years a writer I have never seen a more bumfuzzled time in American politics. It’s goofy on both sides, but the Democrats really take the prize here.

And, as I have written many times, they handed the White House to Trump on a silver platter, covered in gold and trimmed in platinum. “What? It’s not our fault,” blah, blah, blah. Oh, yes, it is your fault.

The only reason, the only reason, the only reason (yes, that’s meant to be there three times) Trump won the election was because Democrats divided themselves and didn’t get out and vote. Protesting Hillary or Bernie or whoever cost them the election, not some overwhelming love of Trump. Just to beat the dead horse one more time, it happened something like this.

On one side, you had the Bernie Sanders hippies. Yes, I meant to use that word – hippies. The sandal-wearing, left-wingers who hate corporate America, right up until their non-profit needs a check. Moreover, they have absolutely no idea how to pay for any of the grand social overhauls they want to make. Giving everything free to everyone costs somebody money somewhere. Just writing that gives me a headache.

Confused Hillary courtesy of TheGatewayPundit.com

Then you have the Hillary Clinton crowd. For all that the pant-suited, former First Lady commands intelligence, experience, and demeanor, she inspires, well, no one, for any reason. She carries the baggage of a type that’s not easily shed in the social media-driven trenches of popular politics. Instead of falling in behind Hillary after the primaries, white Obama voters went over to Trump – I still don’t get that, but the math doesn’t lie.

Could Hillary and Bernie have taken the White House together? Possibly. But, again, there was just too much anger out there in the real world about Obama’s entitlement programs. Working class people were getting tired of having to break their backs to make ends meet while anyone who didn’t want to do anything could get a check and free healthcare just for being lazy. I know, that’s not the reality, but that’s the perception ignored by the Dems in the media.

If the Democrats are going to try to oust the current administration in 2020, they’d better get a move on. So far, very few they have suggested as a challenge to Trump could even get past the primaries, let alone win the Oval Office. Right now, the list of potential candidates that might have a chance includes Senator Elizabeth Warren, Bernie (again, please no), Michelle Obama, and Joe Biden. Getting Mrs. Obama or former Vice President Biden to run would be a challenge. They both seem to be done with day-to-day Washington, but who knows.

Elizabeth Warren is a bit too far to the left to drag any moderates over to pull the lever for a Democrat. And you need moderates right now. Alienating them is something that Bernie did really well. You can’t be a massive, outspoken socialist, even a democratic one, and pull anyone from the middle, it will just never work.

I mentioned perception a few paragraphs before, and that’s the key word here. It’s a perception problem with the Democrats. They’re seen by the moderate and conservative public as the bleeding-heart, all-or-nothing left-wingers who want only to cater to minorities, let in any Mexican who wants to come north, criminal or not, and punish people for being white and earning a paycheck. Sounds bad when you put it like that, doesn’t it? Well, that’s the perception to be challenged.

In short, the 2020 election will not be about politics, a border wall or Obamacare, but a fight between nationalism and socialism, about smart and ignorant, about bigotry and acceptance. There must be some way to restore some dignity to the White House and I guess it’ll be up to the Democratic National Committee to figure out who can do it. Oh, my, we’re in trouble.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com

Life can’t be hacked

In Business, Health, Opinion, psychology, sociology, Uncategorized on July 3, 2017 at 11:48 am

Deer In Headlines
By Gery L. Deer

A friend of mine recently posted on Facebook his annoyance at the term, “hacking,” and how overused it is in society today. No, we’re not talking about Russian infiltration into American elections. No, in this case, the word “hack,” refers to a way around the hard work required to get from point A to point B, a cheat or shortcut, if you will.

As you might be aware, the Internet is loaded with “experts,” self-proclaimed gurus who will tell you the quickest ways to anything as long as you subscribe to their YouTube channel or buy their self-published book. They use content marketing to generate interest by publishing articles, videos and infographics with titles like, “10 Hacks To House Flipping,” or “Hacking The Self Employment Life,” or other such nonsense.

The primary goal here is for the author to set his or herself up as the “expert” by creating tons of content and luring in subscribers. Once they’ve got you in their marketing list, you will be inundated with messages trying to convince you that you can’t function without their dime-store psychobabble or unqualified business advice.

Don’t misunderstand, there are plenty of legitimate content marketers out there who have great and useful information to share. But those who are reputable might offer tips to get you where you want to be, but generally, never offer any sort of shortcut. The only thing that will see you from start to success is hard work, consistency, and persistence.

There is just no such thing as a hack to anything worthwhile. You have to put in the time, make the effort, learn the steps and execute them with intent. That’s the only way you’ll ever achieve your goals.

When these so-called experts or motivational people get up on a stage and start telling everyone how to live their lives it infuriates me. People are smart. They need guidance, not the ravings of someone trying to sell a book or something.

The only skill most of these people have is in getting someone who’s a little lost in life to cough up buckets of cash for junk advice, books, videos or whatever. At this point, someone who reads my work regularly is probably saying, “Wait, don’t you offer advice and tips about things?” Yes, I do, but there is a major difference – credibility.

I only offer advice and tips on subjects with which I have experience and, usually, in a logical and objective way. I also generally explain in those kinds of pieces that I’m giving you an account of my own experience or that of someone I know directly who can speak on it with authority.

I will also never try to get you to buy a book or subscribe to a mailing list or other such tactics. Although I appreciate that you’ve purchased the newspaper you may be reading this in, but it’s not necessary. My columns are freely available online in most areas where I’m published.

If I do want you to respond to some business opportunity, I’ll say exactly that. It won’t be shrouded in some kind of self-help gimmick. I will always contend that people are smarter and more resourceful than they give themselves credit. That goes for personal and professional issues alike.

If you just sit down and analyze whatever situation you’re coping with as objectively as you can, get advice from trusted friends or family, and then act accordingly you’ll do just fine. Things might not always turn out as you hope, but we all do the best that we can.

You will never need a “hack” to do something worthwhile. It will never work even if there is some shortcut available to you. Everything we do of substance requires patience and effort, something many people shy away from in a modern society where instant gratification rules the day.

So the next time you see a self-help post or article with the word, “hack” in it, and it’s not about a computer problem, think twice before following the lead of the author. Is it useful information or just a gateway to a shopping cart?

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com

 

 

Assault in the unfriendly skies

In Business, Media, National News, Opinion, Politics, Uncategorized, World News on April 22, 2017 at 11:04 am

Deer In Headlines
By Gery L. Deer

In recent weeks, United Airlines has been battling a public relations nightmare, to put it mildly. The video of 69-year-old David Dao being savagely dragged from the airliner by police has been viewed now millions of times and more details are emerging daily about the incident.

To bring you up to speed, Dao, a Vietnamese-born medical doctor who lives in Kentucky, was one of four people randomly selected to be removed from the overbooked flight just before take off from O’Hare International Airport on Sunday, April 9. When he refused to surrender his seat, Chicago Aviation police officers were recorded on cell phone video beating and dragging the man from the plane.

The video shows Dao insisting, quite politely and calmly under the circumstances, that he paid for his seat and he needed to be back at work the next morning and could not miss his flight. He resisted but put up no physical fight. All of his pleas fell on deaf ears and the Gestapo-like behavior of the police was clearly a grandstanding effort to make an example of him for the other passengers.

As you might expect, Dao’s attorney, Thomas Demetrio, has filed a civil suit against United Airlines citing excessive violence. “If you’re going to eject a passenger, under no circumstances can it be done with unreasonable force or violence,” Demetrio said during a press conference. “That’s the law.” And United’s troubles don’t end with this one incident.

Over the Easter holiday weekend, a couple headed to their wedding in Costa Rica was kicked off of a United flight from Houston. According to reports, Michael Hohl and Amber Maxwell had boarded the plane and preparing to take their seats but someone was sitting in one of their seats and fast asleep.

The couple said instead of waking the man, they took up empty seats a few rows ahead. But after being refused an upgrade for the change they were asked to return to the original row, which they say they did without argument. Once there, a US marshal came aboard and removed them from their flight.

Both of these incidents are, we hope, isolated and certainly atypical of the treatment of passengers by air carriers. However, there seems to be a growing trend in the air travel industry to treat paying customers more like baggage than human beings.

For quite some time after the terrorist attacks of 9-11, security is still on the minds of most travelers. But this kind of treatment is about business and money, not safety. It is the responsibility of the carrier to ensure that tickets are only sold to available seats on any flight.

And if someone needs to be bumped, chosen at random so they say, they should take into account the circumstances. By no means should force ever be used where unwarranted, as with the case of Dao. It’s being suggested that Dao’s beating was a horrific act of discrimination, and, given the ease with which the Houston couple was removed, there may be evidence to support that claim.

United’s CEO, Oscar Munoz, has made several public apologies repeating that no one should be treated the way Dao had been. But that is no consolation to the victim, nor does it do much to soften United’s reputation as an “unfriendly” business. Unfortunately, the airlines are becoming more and more powerful and there is no end in sight.

As a businessperson, I have flown extensively in my professional life, less so for personal reasons. But given the incredible cost of even a short flight, passengers on any flight should be treated the way anyone else should be, with understanding, humanity, and dignity.

The airlines have a strangle hold on customers since they were deregulated in 1978. The Airline Deregulation Act removed any governmental oversight over fares, routes or even market entry of new airlines.

It may have introduced a freer market for smaller air carriers, but removed any level of consumer protection. The government should be investigating United, or any other carrier company, with such egregious acts of assault or discriminatory treatment of passengers. I guess campaign donations speak louder than justice.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com

Indie films offer originality and escapism

In Business, crafts, Entertainment, Media, Movies, Opinion, Uncategorized on March 25, 2017 at 8:08 am

Deer In Headlines
By Gery L. Deer

“The Movies are great medicine. Thank you Thomas Edison, for giving us the best years of our lives.” – The Statler Brothers

In 2010, I wrote one edition of Deer In Headlines that discussed how a good movie can transport you to a colorful land somewhere over the rainbow, show you what it means to have true grit or take you into the final frontier of space. At the movies, you can travel through time in a DeLorean, see pirate ships battle on the high seas or even visit a galaxy far, far away. But in the short time since my first, brief exploration on the subject of film, a lot has changed.

The first known film production ever recorded was a British piece called Roundhay Garden Scene, filmed in 1888 by inventor Louis Le Prince. When first introduced, people hardly took notice of motion pictures as they were more a science experiment in optics than an entertainment medium.

Shot at only 12 frames per second, on highly flammable celluloid plastic, that first grainy movie lasted a mere two seconds but pioneered what would become one of the most lucrative industries of the 20th Century and beyond. From silent features starring Douglas Fairbanks, to the first talkies, movies have a special place in the history of American culture.

Many lines from feature films have worked their way into our cultural dialect. Who can forget Sean Connery’s first delivery of, “Bond, James Bond,” or Roy Scheider’s astonished look as he calmly noted, “I think we’re gonna need a bigger boat.” What about Clark Gable’s straight-forward parting line to Scarlet O’Hara, “Frankly my dear, I don’t give a,” well, you know the rest of it.

Today, however, while I believe movies still offer a level of escapism, I don’t believe they’re as well done or memorable as in the past. There was a time when, whatever your taste, someone out there was making a movie just for you. For all of us there is that one, special movie or that single line of dialogue that we carry with us our whole lives, but it just doesn’t seem like the most recent generation of films have the same staying power.

One of the reasons, at least in my opinion, is Hollywood’s complete and total disregard for originality. Everything seems to be a reboot, either of a previously successful film franchise or television program. The best movie I’ve seen in a while was the “Lego Batman” animated film. It was entertaining, full of nostalgia, and just a fun movie. Oddly original too, despite its familiar characters and settings.

If you want originality today, you have to get away from the mainstream box office and explore the countless number of independent films being produced around the country. Distributed on a much smaller scale, indie films can offer the same escapism as the summer blockbusters, but usually with original stories told in a much more creative way.

Created by small production companies, and lacking the mind-blowing budgets afforded to mainstream movies, an indie film must be more solid at the story level, unable to depend on “whiz bang” special effects to keep audiences engaged. And they’re not really geared toward moviegoers with short attention spans. These films tend to be rich in storytelling and move more slowly.

Independently produced films are tough to find at your local multiplex, so you’ll have to scan local newspapers and event websites for listings. And if you’re a streamer, Netflix and Amazon Prime both have a great selection of indies, from romantic comedies to more dark features. You’ll have to read some reviews and get some background before choosing one because the titles are not always as descriptive as they could be.

So my advice is that if you want to see high quality movies with great storytelling and an emotional hook that really makes you feel and think, you’ll have to look outside Hollywood. Great, new films are still, and I was skeptical too. But indie films offer a great alternative to the unoriginal, one-dimensional movies now flooding the cinema. See you at the movies.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More atdeerinheadlines.com

Deer In Headlines takes to the online airways in new podcast

In Business, Dayton Ohio News, Entertainment, Local News, Print Media, Technology, Uncategorized on October 21, 2016 at 9:22 am

Xenia, OH – Sept. 26, 2016 – Jamestown columnist, Gery L. Deer, has just moved his long running op-ed newspapers series, “Deer In Headlines,” into the 21st Century. As of September 27th, 2016, fans of the popular series can listen to the audio version on their computer, tablet or smartphone at MyGreeneRadio.com.

Deer In Headlines author, Gery L. Deer

Deer In Headlines author, Gery L. Deer

A 25-year veteran of freelance journalism, the origins of Deer’s column, which first hit the pages of the Xenia Daily Gazette in 2008, began with an editorial in protest of a required college class having been cancelled (his efforts got the class reinstated). But this was only the beginning.

In 1993, he wrote a couple of letters to the editor and was soon asked to do a few guest columns for the Gazette, followed by a monthly technology series that lasted into the early 2000s. “Deer In Headlines” came in 2008 while working as a features editor with the Brown Publishing chain. In fact, it was one of his fellow editors who inspired the column’s quirky name.

Although the column made the leap in 2014 from the printed page to the small screen as a monthly feature on the WDTN-TV2 program, “Living Dayton,” this is Deer’s first venture into the podcast world.

MyGreeneRadio.com is an online radio station that launched in February of 2016 by long-time broadcast professional, Todd Hollst, to provide locally produced content along with music and area information. The format offers listeners a variety of music and a menu of podcasts featuring locally focused topics from philanthropy to sports.

“When Todd suggested he would like to have a podcast version of Deer In Headlines for his radio site, I was honored, for sure, and it seemed a logical progression.” Deer said. The syndicated print version reaches about 50,000 readers per week, with significant and growing digital following. So what can fans expect from the podcast version?

“At first I’ll just be doing an audio version of the printed column, with a few alterations here and there for the podcast,” Deer said. “Eventually, however, I’ll have some original segments especially for this medium.” You can listen to Deer In Headlines along with its other podcast counterparts, free, online at MyGreeneRadio.com and download it on iTunes.

Deer In Headlines is a product of and distributed by GLD Enterprises Communications, Ltd. More information is available at gldenterprises.net.

Tech’s next logical step

In Business, Economy, Entertainment, Local News, Opinion, psychology, Science, Technology on September 15, 2016 at 6:12 pm

Deer In Headlines
By Gery L. Deer

DIH LOGOAs Apple releases details on the next iPhone (number 7), some changes in the product have met with mixed reviews. The main point of contention is Apple’s decision to do away with the headphone jack, partly in an effort to waterproof the device, a fault that users have complained about for years. But another obvious reason was to force consumers to purchase expensive Bluetooth, wireless ear buds.

Whatever the purpose, major changes in technology have always given pause. As consumers, we hate change. We like what we like and it needs to remain as we remember it. The white, wired headphones have been a symbol of the Apple device culture since the iPod burst on the scene in 2001.

A natural progression from the success Sony experienced in the 1980s with the Walkman, the iPod kept Apple from bankruptcy and ushered in a new era of personal technology. The times change and technology changes with it.

Just to make the point, let’s not forget that earlier this year, the last VCR rolled off the assembly line and into the history books.

Technological innovation is driven by a host of influencers, from government research to the demands of the consumer. A company like Apple has great pressure on it to be innovative but can’t always hit the mark. The Apple Watch is a good example of this kind of fluid change in consumer following.

When it debuted, the wearable tech was going to revolutionize how we use smart phones, monitor our health and more. But even now, it has underperformed in almost every way, especially in sales. Either the public wasn’t ready for it, or the device wasn’t robust enough for the consumer.

Of course, Apple has tried to respond to complaints regarding the watch, issuing updates and several changes to the next model, but it may be too little too late. Or, it’s entirely possible, the gadget just isn’t going to fly, and that happens sometimes.

vm700_manualIn the 80s, the Commodore 64 and the Apple II were the pinnacle of home technology, offering games, word processing and the first glimpses into what we now know as social media. Today, a smarter phone and thinner tablet seem to be the highest demand consumer technology, with better Internet connection and more apps being the selling points.

So where are things headed next? That’s a good question and every major tech company in the world would pay big bucks to whoever could tell them. But, barring a psychic hotline with a beam into the future of the next iPhone or Kindle Fire, it’s a coin toss.

While innovation is the goal, the consumer is a fickle mistress. Developers always proceed with a best guess combination of “this is what would be great tech,” “since they like this, they should like that,” and “let’s just build it and see what happens.” There’s really no way to tell.

During my days in tech, I worked in the programming side, watching companies like CompuServe and AOL amass the fortunes of Midas and then sliding down the hill of obsolescence in a relatively short period of time. But, here’s my educated guess, in case you’re wondering.

Television is still king of advertising and, to capitalize more on that, it will become more mobile soon as well, allowing you to watch live TV over your cell phone with a digital receiver transmitted via your wireless carrier. Wireless cellular companies are going to have to step up their game, in both speed and bandwidth.

I work with a lot of Apple products in my career, but I think that the iPhone is about to be dethroned as the hippest, coolest thing on the market. Partly because the iPhone 7 really has no major innovations and the cost seems to keep going up. That said, every device manufacturer must stay ahead of the game with better operating systems and app availability.

My forecasts here could be totally off the mark. But, whatever happens, it’s in everyone’s best interest to keep up with the times. There are endless possibilities, but you need to have patience and be open-minded about change.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com.

Watch for the new Podcast version of DEER IN HEADLINES coming soon on mygreeneradio.com!

What does Labor Day mean to you?

In Business, history, Holiday, National News, Opinion, Uncategorized on August 31, 2016 at 9:00 am

Deer In Headlines
By Gery L. Deer

The American Labor Day holiday was first organized and celebrated by the Central Labor Union in New York City on Tuesday, September 5, 1882. Two year later, as the idea spread to celebrate a “workingmen’s holiday,” the union selected the first Monday in September to be the official, common date.

All across the country, industrial centers began holding celebrations of their own, following general guidelines set in the first proposal of the holiday. Each would include a street parade, a festival and amusements all for the enjoyment of the workers and their families.

labor day photo

Photo Courtesy US Department of Labor.

The legislation that established Labor Day as a legal holiday was passed on February 21, 1887 in the state of Oregon and four more states followed suit that same year. There is some dispute, even a century later, as to who was the actual “founder” of the holiday, but that should be left to your own research.
For most modern Americans, Labor Day is just another day off and a last break to end summer. But it should still be held as a celebration of the working class who build our streets, run our factories, and keep the infrastructure of America up and running.

When I think of Labor Day, I think of those in my family who worked long, exhausting hours with low pay and virtually no benefits or vacation time. Many worked at National Cash Register (NCR) in Dayton, Ohio. In fact, my father worked there during the 1950s and 60s for a whopping $1.50 per hour (around $9 in today’s money), and that was some 30 cents higher than the minimum wage at the time.

In my opinion, hard work is something a lot of modern Americans today seem to be allergic to, for lack of a better description. Our information-driven economy has many of us office-bound, tied to a desk and a computer screen rarely to experience the kind of manual work necessary at the turn of the century when the Labor Day holiday first started.

Constant complaints about how immigrants “take” the jobs of Americans are unfounded, to say the least. Those jobs are always available but no one seems to want them – they’re hard. Immigrants looking for a home in the Land of the Free simply appear to be more willing to work, taking any job necessary to provide for their families. America was built on this kind of fortitude and it should be admired.

Instead of being so closed-minded Americans should be more appreciative that someone is still willing to work hard without complaint, day in and day out, to the benefit of the rest of us. Papers or not, any person willing to work hard in this country and benefit the greater good is an American.

I come from a long line of hard workers. There was no privilege in any branch of my family and I mean absolutely none. My ancestors and immediate family were factory workers, truck drivers, farmers, coal miners, and a host of other grueling occupations. To me, Labor Day is a day to salute my own heritage and a way to be thankful that my family saw fit to encourage me to go to college and pursue my own interests.

But I was not coddled nor did I have it easy. I paid for my own education. I drove a truck for my dad, worked in a plastics factory, swept floors, worked in a tire and auto repair shop, and helped manage our farm and livestock. Without those experiences, I’d be a very different person and I’m grateful for them. I still do that kind of work on occasion, but, gratefully, I don’t have to depend on it for my livelihood and I have the utmost respect for those who do.

So this Labor Day, regardless of your occupation, income or professional position, consider those who might have it tougher or may not have the same privileges. Labor Day celebrates all workers, but the highest tribute should go to those who do the hardest work and continue to maintain the standard of living for Americans in all walks of life.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com.

DMS ink celebrates new facility with ribbon cutting

In Business, Dayton Ohio News, Economy, Local News, Media, State News, Technology, Uncategorized on July 15, 2016 at 12:37 pm

Yellow Springs, OH – July 12, 2016 – The management and staff of DMS ink celebrated the grand opening of their new headquarters in Yellow Springs this week with an exclusive, invitation-only ribbon cutting and reception. Guests were treated to a tour of the new facility and the opportunity to network and enjoy refreshments in the building’s architecturally stunning atrium.

DMS ink (formerly Dayton Mailing Services) has thrived in the direct mail, digital print, and data management industries for more than 30 years. The company purchased the facility at 888 Dayton St. earlier this year and began moving corporate operations and subsidiaries from the original Dayton, Keowee St. location in April.

In her remarks, owner and president, Christine Soward noted, “It is my sincere hope that our expansion into this new facility will continue to inspire our creativity and innovation to benefit not only our financial security, but also contribute to fulfilling the lives of our employees, customers, vendors and anyone else affected by what we do here.”

DMS ink provides innovative, cutting edge solutions using the latest technology to increase capabilities, improve efficiency and reduce costs, while maximizing consumer response and meeting the needs of the client. DMS ink is a minority and woman owned certified business serving clients nationally. In order to demonstrate the speed of production at DMS, each visitor received a personalized memo book and a mock newspaper featuring a photo of the actual ribbon cutting ceremony that was printed during their tour.

While some production operations will remain in the downtown Dayton facility, most have been relocated and expanded in Yellow Springs. This includes The Bricks Agency, the company’s creative strategy firm and Barrett Brothers Legal Publishing. More information is available online at dmsink.us.

Here is a photo gallery from the event. Photos by Kris WellsThe Bricks Agency  www.thebricksagencyohio.com

Yellow Springs company, DMS ink, elevates inkjet capabilities

In Business, Dayton Ohio News, Economy, finances, National News, Technology, Uncategorized on June 15, 2016 at 3:56 pm

 

One-stop print shop opens the doors to new business opportunities

MELVILLE, N.Y., June 15, 2016 – Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced an advancement in its ongoing strategic relationship with DMS ink, a full-service direct mail marketing company located in Yellow Springs, Ohio. The installation of the Océ VarioPrint i300 and Océ ColorStream 3900 color digital presses in the DMS ink facility serves to expand their services to their customer base, and illustrates Canon Solutions America’s ongoing commitment to advancing customers’ print output through cutting-edge inkjet technologies.

DMS ink, formerly Dayton Mailing Services, recently moved its headquarters and most of its production to Yellow Springs, Ohio from Dayton.

DMS ink, formerly Dayton Mailing Services, recently moved its headquarters and most of its production to Yellow Springs, Ohio from Dayton.

DMS ink, originally known as Dayton Mailing Services, was founded in 1983. The company has thrived in the direct mail space for more than 30 years through its ability to adapt, staying at the forefront of the industry with cutting-edge concepts and solutions while serving a dynamic customer-base. Since its inception, DMS ink has been known throughout the region for providing best-in-class mailing services and handling its customer projects from design to distribution. With a team of dedicated professionals, the direct mail marketing leader helps a wide range of businesses including healthcare, financial, retail, insurance, and many others, to reduce their costs by offering unique capabilities that go beyond industry benchmarks.

As successful and reliable as DMS ink is within the mail marketing business landscape, to put an emphasis solely on those capabilities would be a disservice to a company that has recently expanded its operations to include leading data services and digital print offerings. Over the last five years, the Ohio-based full printing and fulfillment center has grown into a prosperous digital print provider that now boasts some of the most game-changing technologies that are redefining the industry. This transition began in early 2005 when DMS ink began its shift from a traditional letter shop to a variable data printing provider, and is most recently represented by the company’s acquisition of the Océ VarioPrint i300 sheet-fed inkjet press and the Océ ColorStream 3900 inkjet press. Since the arrival of these advanced presses, the early adopter of inkjet has opened the doors to even broader business opportunities.

“I cannot stress enough the level of activity and excitement within DMS ink as we continue our migration to a critical document company with state-of-the-art digital print capabilities,” said Christine Soward, president and owner of DMS ink, whose commitment to innovation and emerging technologies has grown the company’s revenue by double digits over the last several years. “The enthusiasm around our company is perhaps best highlighted by our purchase of what we feel is the product that will lead the charge in the industry-wide inkjet movement, the Océ VarioPrint i300.”

When DMS ink went to market for an answer to its crucial digital print needs, it specifically searched for improvements in print quality and a press that could provide commercial-type color at transactional-type costs. With a commitment to innovation, Soward and her team put an equal focus on finding a digital press that could help diversify their client roster and overall offerings while handling new and more diverse applications with an eye toward profitability. Additionally, DMS ink knew that with the emergence of new inkjet technologies, there was an answer to its ongoing quest to break down the barriers it was finding that pertained to offset printing, short-run jobs, postal optimization, one-on-one personalized communications, and the ability to maximize uptime.

“The new Océ products have allowed us to run jobs at an unbelievable rate and with incredible quality,” added Jim Hoffman, vice president of Business Development at DMS ink. “Of course you always want to get the most out of your investment, and with the Océ VarioPrint i300 and Océ ColorStream 3900 we can now fully leverage our finishing capabilities, which has resulted in heightened efficiency and automated workflows. Our core goal of becoming less of a mail house and more of a strategic partner has been greatly enhanced with the print functionality we now have with our newest acquisitions.”

Built to allow its users the ability to grow within a market that is evolving rapidly, the Océ VarioPrint i300 bridges the gap between the application flexibility and efficiency of sheet-fed presses and the economy and productivity of web-fed systems, without compromising quality. As witnessed by DMS ink, the digital press was designed to offer premium quality output with proven inkjet productivity and flexibility. Operating as the ideal complement to this leading press is the Océ ColorStream 3900 full color inkjet printer. Recognized as one of the fastest growing inkjet presses in the industry, its production and media flexibility enables a simplified transition of applications and business models to more sophisticated documents with variable personalization and smarter communication in color.

“With the confluence of new technologies and the ever-apparent shift to inkjet, we have dedicated ourselves to finding the best way for our customers to accelerate the offset-to-digital print migration with products that will set the bar for the inkjet movement,” said Francis A. McMahon, senior vice president, Marketing, Production Print Solutions, Canon Solutions America. “However, none of that is possible without feedback from our valued customers like DMS ink, which allows us to modify the technology to best fit their business goals and prepare them for expansive growth.”

The collaboration between Canon Solutions America and DMS ink did not end with the installation of the Océ VarioPrint. With the intention to migrate the rest of its inkjet products and to further enhance its workflow, DMS ink additionally implemented the Océ PRISMAproduction print workflow and output management system. This addition is set to provide DMS ink with the ability to create a unified platform for mid to high volume, high speed printing for its entire production print fleet.

“This is very much a time of change and growth here at DMS ink, and we could not be more excited to experience that growth alongside Canon Solutions America,” added Soward. “The future looks bright for DMS ink and our customers!”

 

About DMS ink
DMS ink (formerly Dayton Mailing Services) has thrived in the direct mail, digital print, and data management industries for more than 30 years. Their goal is to become a true partner to their customers and an extension of their business through trust and dedication. DMS ink provides innovative, cutting edge solutions using the latest technology to increase capabilities, improve efficiency and reduce costs, while maximizing consumer response and meeting the needs of the client. DMS is a minority and woman owned certified business serving clients nationally. Their unique capabilities are sought by a wide range of businesses from healthcare, financial, retail, political, energy, automotive, non-profits, and many others that require full project management of design, material acquisitions, complex data programming, variable content, printing, fulfillment and mailing services.

About Canon Solutions America, Inc.

Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes improve sustainability, increase efficiency, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon Solutions America is headquartered in Melville, N.Y. and has sales and service locations across the U.S. For more information on Canon Solutions America, please visit csa.canon.com.

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Canon is a registered trademark of Canon Inc. in the United States and elsewhere. Océ is a registered trademark of Océ-Technologies B.V. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged.

© 2016 Canon Solutions America, Inc. All rights reserved.