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What happened to real news?

In Business, Entertainment, Media, News Media, Opinion, Sports News, State News, Uncategorized, World News on June 5, 2015 at 11:38 am

Deer In Headlines

By Gery L. Deer

DIH LOGOIn my long, diverse career, I have had the privilege of meeting and working with some of the best news and media people in the business. I have provided content for Pulitzer Prize-winning publications and even earned some award nominations myself, in part thanks to my association with so many talented colleagues.

But, and I admit it freely, there are times when I am thoroughly embarrassed to be a member of the media in any capacity. Most recently, I feel that way regarding the nauseating, continuous coverage of the Kardashian “family” and their talentless train wreck.

I just don’t get it. Am I missing something here? I keep hearing them referred to as “superstars,” and, for the life of me, I can’t think of any reason they have even come close to earning that moniker.

But my point here is not to rant about these ridiculously out-of-touch people, but to ask my colleagues, what happened to the news and stories about real people? The world is filled with incredible stories of success, survival, family, and even plenty of dysfunction, if that’s your thing, so it’s not like there aren’t better subjects out there.

91389965_36f4f323cc_oBear in mind, I’m not referring to tabloids, celebrity blogs or grocery store gossip rags, but media outlets who claim to have journalistic integrity and brag about their commitment to bringing real news to the forefront. My favorite example of this kind of hypocrisy has got to be CBS, which now uses the social media hashtag “#newsisback;” really guys?

Recently, CBS News social media and even their morning show, which is advertised as, “responsible, intelligent information,” reported details about a Kardashian baby announcement. First, who cares? Second, can someone explain to me how something like that qualifies as “real” news?

One of CBS’s early morning competitors, NBC’s Today Show, can’t seem to get enough of the ridiculous Kardashians. This is primarily because E! Entertainment Television – which carries the Kardashian reality show – and NBC TV are both owned by NBCUniversal.

But, although I think they spend too much time on this nonsense, they get a bit of a pass because their program is more entertainment than news. That is, the format allows for more light-hearted stories, entertainment information, and so on.

However, in the case of CBS This Morning, if they are going to spend their ad budget slamming competitors while claiming to be the leading news resource, they need to put their money where their mouth is, so to speak. If the producers and executive bean counters (because that’s who makes the real decisions) want to actually “be” the news leaders, they need to drop this stuff and stay focused. Let the cable entertainment shows promote this junk and give the audience what you promised.

As mentioned before, looking more closely, you find that media giants like CBS and NBC are connected to all manner of media, from publishing companies to film studios. The news programs are used to promote these endeavors and make more money.

For example, say some actor has a book coming out by “publisher A,” which happens to be owned by “media company B,” which produces “morning TV show C.” How better to promote the book and subsequent movie and rake in more cash?

Speaking of bean counting, a big chunk of the responsibility for this problem has to lie at the feet of the consuming public because if they weren’t “buying,” the media wouldn’t be “selling.” Unfortunately, it’s a bit of a self-propelling monster because if stuff like this were never aired in the first place, the public would never have seen it to demand more, and the cycle goes on.

I regularly struggle with content myself, albeit on a much smaller level, but I do my best to consider my audience. I ask myself what they would want to know and how my information will help them in their day-to-day lives. So should the big guys.

The production of news media is big business with lots of complex nooks and crannies, and, honestly, no one wants to see how the sausages are made. All I am asking is that news media practice what they preach.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. All Rights Reserved. More at gerydeer.com.

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Culligan invites public to celebrate new water refill station

In Business, Dayton Ohio News, Food, Health, Local News, Technology on May 19, 2015 at 11:40 am
Culligan of Dayton's new drive-up, 24-hour water refill station takes 1-5 gallon bottles.

Culligan of Dayton’s new drive-up, 24-hour water refill station takes 1-5 gallon bottles.

Dayton, OH – Culligan of Dayton, located at 3900 Wilmington Pike in Kettering, invites the public to attend a ribbon cutting and open house to celebrate their new 24-hour, self-serve purified water station. The event runs from noon until 3 p.m., on Saturday May 30, with free hot dogs and drinks, hourly door prizes, and complimentary water.

Culligan of Dayton opened its doors in 1970. Under the familiar tag, “Hey, Culligan Man!” the company has continually provided residential and commercial water conditioning and filtration systems, home and office bottled water and salt delivery, and 24-hour maintenance service.

The self-serve refill station became operational in January and dispenses purified water for refillable bottles at just $0.25 per gallon. Dan Thomas, manager of Culligan of Dayton, wants customers to know the value of having this kind of service, when they need it, day or night.

“A customer can pull right up to the machine and they won’t have to carry their water through a big store where you could pay as much as $0.40 per gallon,” Thomas said. “The unit is easy to operate and fits 1-gallon to 5-gallon refillable bottles.” He also suggested that the benefits are as much about quality as convenience.

“In my opinion, our ability to maintain and control the quality of our product is much better to a big-box, in-store refill station which is usually handled by an outside source,” Thomas said. “We do weekly testing and the unit is sanitized daily.”

According to Thomas, the superior water quality is a direct result of the highly controlled purification process the water receives before it is dispensed. “The water is softened to remove calcium, dechlorinated through a carbon filter, and then sent through reverse osmosis for purification,” he said. “Then it goes through ultraviolet light to remove any residual bacteria.”

The grand door prize winner, announced near the close of the event, will receive a Culligan reverse osmosis purification system valued at $899.00. Customers needn’t wait until the open house to take advantage of the water refill station. It is already installed and available for use. For more information, call (937) 294-0375, or go online to culliganohiovalley.com.

Dayton 3D printer offers unique graduation remembrance

In Business, Children and Family, Dayton Ohio News, Local News, Technology, Uncategorized on May 11, 2015 at 3:03 pm

IMG_0912Dayton, OH – If a picture is worth a thousand words, then a three-dimensional likeness is probably priceless. Every year proud parents spend a fortune on photos of their graduating children, from both high school and college. But Brent Cox, marketing director of GetPrinting3D in Vandalia, wants you to know about a fun alternative – three-dimensional full color statues and bobble heads.

GetPrinting3D first opened its Dayton location in November 2014. The company specializes in full-service 3D printing resource including the sale of consumer 3D printers, scanners and software; 3D print services (like a 3D Kinkos); 3D design services; 3D printing related classes open to the public, human scanning and printing in full-color, 3D printing consultation, business-to-business product prototyping and engineering services.

Commemorative products such as bobble heads and statuettes can be created for just about any subject including graduation, athletes in uniform, special events, military recognition, weddings, pregnancy, retirement, and much more.

“We create a very special and high tech way to commemorate a memorable time in a person’s life, like graduation, with a GraduateTCTommy114tangible keepsake,” Cox said. “The product makes a unique and one-of-a-kind gift for those hard-to-get family members, grandparents, friends or business associates.”

The process of production is relatively easy, according to Cox. “The subject gets scanned at our N. Dixie Drive location at a pre-arranged appointment time and selects a product. We offer bobble heads, full-body statues, and more. The scan usually takes a total of 15 minutes and you pay for it at the time of order. It takes 2-3 weeks to complete and the customer can pick it up or have it shipped directly to them.

Cox noted one word of caution when considering whether a 3D product is right for you. “It is important that the person can to hold very still from 30 to 60 seconds while the scanning takes place, so young children can be a problem. We have successfully scanned a 5 and 6 year old but we can’t guarantee results on young children and pets simply do not work with our scanning process.”

DaytonStorePano_1_GetPrinting3D’s retail store is as much an educational experience for anyone studying the 3D printing technology and processes. “We desire to be a complete 3D printing resource for all levels of people and our more than 21 years years working with the technology gives us the experience and knowledge to do that,” Cox explained. “Our walk-in store provides a place where everyone from the local high school STEM teacher to GE’s engineering team members can visit, ask questions, learn about the technology and get great advice in a no-pressure space.”

As one way to help support technical education in the area, the company is also offering to donate a percentage of sales from their “3DYOU” products to qualifying schools that refer 3D printing customers. “Customers will just need to mention the school when they place their order,” Cox said, “we’d be thrilled if the money would be used to support the school’s STEM, or similar program.”

GetPrinting3D is located at 9375 N. Dixie Drive, Dayton, Ohio 45414, just north of the Miller Lane area. For more information or to schedule an appointment to have a 3D scan made, call 855-504-3833 or go online to www.getprinting3d.com.

 

Yoga studio ribbon cutting and free class in Beavercreek May 19

In Business, Dayton Ohio News, Economy, Education, Health, Religion on May 5, 2015 at 1:05 am
Innerlight Yoga and Wellness offers a variety of classes.

Innerlight Yoga and Wellness offers a variety of classes.

Beavercreek, OH  – Innerlight Yoga and Wellness invites the public to share in celebration as they cut the ribbon on a new facility and celebrate a second anniversary in Beavercreek. A free open house is scheduled for 5:00PM, Tuesday, May 19, 2015, at the new location, 1265 N Fairfield Road, with the official ribbon cutting ceremony slated for 5:30PM. Open house visitors are also invited to attend a free, 45-minute, “all levels” yoga class beginning at 6:15PM, RSVP requested.

Jen Ater is the owner of Innerlight Yoga and Wellness. She has been teaching since 2005 and holds a master’s degree from Antioch University in yoga studies with a focus on yoga therapy.

Ater started out in Indiana but opened her first studio in Yellow Springs, Ohio in 2008, then moved to Beavercreek five years later. Innerlight Yoga and Wellness offers somewhere between 24 and 26 classes each week ranging from gentle, restorative yoga to more active, hot power yoga. The studio also offers private yoga sessions, massage, yoga therapy, and other wellness services.

“We have a wide variety of classes, as a human being shows up in many different body shapes and sizes, different ages, different health and mobility issues,” said Ater.  “So, I find that it’s important to offer yoga that’s available for everyone and make it as inclusive as possible.”

Jen Ater, Instructor and owner of Innerlight Yoga and Wellness.

Jen Ater, Instructor and owner of Innerlight Yoga and Wellness.

“I try, on the fly, to present yoga to all different types of people in a down-to-earth way,” said Ater, who, over the years, has taught yoga in diverse settings from chiropractic offices to juvenile detention centers. “Sometimes maybe I failed, but I think that someone who is truly successful has to fail quite a lot in order to really know what they’re doing.”

“I don’t think there’s anyone with as much experience teaching in as many different environments,” she suggested. “And people like the simplicity of our studio. It’s well-kept and organized. It’s also not an overly feminine environment, but very neutral in terms of feminine or masculine.”

Outreach is also a big part of the mission at Innerlight. “I am not

Watch Jen Ater on WDTN, TV2's LIVING DAYTON --- http://wdtn.com/2015/05/14/innerlight-yoga-wellness/

Watch Jen Ater on WDTN, TV2’s LIVING DAYTON — http://wdtn.com/2015/05/14/innerlight-yoga-wellness/

happy, unless I feel like I’m helping people,” explained Ater. Although the programs are not yet in order, Ater has a history of organizing community outreach programs such as the YS Youth Yoga Project, a grant-funded free yoga immersion for Yellow Springs School’s students and staff. “Three percent of the studio’s revenue will go towards outreach programs to bring yoga to schools and other organizations that cannot afford to provide classes,” she continued. “We want to make a difference, on many levels.”

Light refreshments will be provided at the open house, and space is limited for free yoga class, so those interested in attending are asked to RSVP by email to Erin at info@innerlightwellness.net. For more on classes and schedules, call 937-306-8235 or visit Innerlight Yoga and Wellness online at http://www.innerlightwellness.net. CLICK HERE to watch the WDTN-TV2 interview with Jen Ater.

Learning from McHenry’s vicious rant

In Business, Entertainment, Media, National News, Opinion, psychology, television, Uncategorized on April 24, 2015 at 10:07 am

DIH LOGOHave you ever had a really bad day? I mean one of those days when the slightest thing will set you off and you bite someone’s head off for no particular reason? Having a rough day can cause anyone to lash out for no apparent reason. The unfortunate recipient of such wrath could be your kids, a co-worker, or even a clerk at a towing company.

Last week ESPN sports broadcaster Britt McHenry did just that, but she added a few frills and dressings that she now most likely regrets. More accurately, she probably regrets that there was a security camera recording every moment of her vicious tirade leveled at a towing company clerk in Arlington, Virginia.

Britt McHenry on security camera ranting at towing clerk.

Britt McHenry on security camera ranting at towing clerk.

By suggesting that McHenry may have been reacting to a bad day, I am certainly not defending her. She clearly has some deep-seated personal insecurities to be so mean to, well, anyone. She had her back to the wall and we may have seen a glimpse of the real person behind the media façade. But, ignoring the woman’s obvious personal shortcomings, how many of us would be appalled to see our behavior replayed for the entire world after a difficult experience?

As for McHenry, I’ll grant her that it’s not easy to be a normal human being in the public eye, although, in truth, not being a sports consumer, I’d never heard of her until this incident surfaced. Still, no one is perfect. We all have our warts, but, for some of us, sometimes they’re a bit uglier than we realize, no matter how much we try to conceal them.

A difficult experience can bring all of that ugliness to the surface with great force, sometimes beyond our awareness. And, once it’s out there, it’s out there, particularly if you happen to be a public figure in a world of constant surveillance and instantaneous social media.

One op-ed I read after the incident commented more on McHenry’s apparent self-image, suggesting that she clearly exhibited an, “overblown sense of entitlement and evidence of a mean girl who never left high school.” The writer then went on to defend her somewhat, noting how quickly she was judged by the public without the other side of the story ever being revealed.

Well, since this is my op-ed column, I will say that, given her behavior, the other side doesn’t really matter much. Being angry at the situation and lashing out is understandable, particularly if you just had your car towed. But McHenry’s personal, demeaning attacks against the clerk were just plain vial. If you haven’t seen it, I won’t go into detail, but suffice to say she was arrogant, snobby, and just plain brutal.

Others in defense of McHenry call the release of the video a “public shaming,” but I can’t agree. McHenry shamed herself, no one made her behave that way. We all make choices and we have to live with the consequences. The pretty, popular and famous people of the world can’t be held to a higher standard (since they’re human too), but they are certainly no exception.

One thing struck me even more oddly. I have worked in media for many years and I have to ask how it never occurred to McHenry that there were probably security cameras on her? Even after the camera was pointed out by the clerk, she continued her rant, which became even more despicable.

After that, she got what she deserved. In my professional opinion, from a public relations standpoint, the best thing her bosses could do is show her the door – permanently. She’s bad for business and constant judgment and public scrutiny are the price of life in the media. Those who choose that life don’t get to whine about it.

Everyone has the right to be upset in difficult circumstances but no one has the right – not even the rich and famous – to belittle a person because of his or her own delusions of grandeur and privilege. Perhaps we could all learn an important lesson from McHenry’s behavior? Difficult situations might be more tolerable if everyone involved behaved as though the cameras are on them.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com.

Jamestown communications firm adds IT services

In Business, Dayton Ohio News, Local News, Media, Technology, Uncategorized on January 7, 2015 at 7:35 pm

JAMESTOWN, OH – Jamestown-based marketing and PR firm GLD Enterprises Commercial Writing has announced it has merged services with its sister company, Deer Computer Consulting, Ltd., as of January 1, 2015 under the new name, GLD Enterprises Communications. The move combines on-site IT and computer support with the firm’s current line of business communications services.

Deer Computer Consulting, Ltd. was founded in March of 1998 by Jamestown, Ohio entrepreneur and author, Gery L. Deer. The company provides a wide range of technology support for home and small business users including computer repair, mobile device service, anti-virus and Internet security, document management and digital integration.

Shortly after the IT support business proved to be successful, Deer created a second start-up focused on entertainment and marketing that eventually became, “GLD Enterprises.” Both companies have operated simultaneously, but separately, until some market research indicated how much clients would benefit by the unique blend of services.

Writer, Entrepreneur Gery L. Deer, owner of GLD Enterprises Communications.

Writer, Entrepreneur Gery L. Deer, owner of GLD Enterprises Communications.

“Without our technology to provide us with a means of exchanging information, the rest of our communications material is pretty useless,” said Deer about the pairing of seemingly very different businesses. “We already provide both levels of service to many of our clients. Now it will be more convenient for customers to take advantage of everything we offer.”

Deer noted that his company was one of the first in the area to offer on-site computer service and has never been a marketing arm for a retail company like many of its competitors.  “My goal has always been to make the technology suit the user, not the other way around,” Deer explained. “Most tech support people have stuff to sell and do their best to shoe-horn hardware and software into a user’s life without much regard for how it is used or the needs of the customer.”

Until now, GLD Enterprises has primarily serviced the commercial communications market. But Deer explained that, “By adding the Deer Computer Consulting line of services, we are able to expand into the residential base as well. This adds another revenue stream to our business and allows us to better support our customers, all under one roof.”

According to Julie Hicks, GLD Enterprises business development manager, “Current customers of Deer Computer Consulting, Ltd. will remain so with no changes in service or rates. And, as always, we will still come to you.”

GLD Enterprises Communications updated logo. The red circle signifies the addition of "technology support" to the company's offerings.

GLD Enterprises Communications updated logo. The red circle signifies the addition of “technology support” to the company’s offerings.

GLD Enterprises Communications has no store front but operates only as an on-site support service and there are no plans for a change. “Excessive, unnecessary overhead kills small business and the consumer shouldn’t have to pay for the business owner’s extravagance,” said Deer, who is also a prolific business writer and the resident consumer expert for the WDTN-TV2 daytime television program, “Living Dayton.”

A full list of the company’s services is available online at http://www.gldenterprises.net or by calling (937) 902-4857.

 

 

 

 

E-commerce that supports local business

In Business, Economy, finances, Holiday, Local News, National News, Technology, Uncategorized on November 26, 2014 at 4:25 pm
GLD Enterprises Commercial Writing's "e-commerce kiosk," at Amazon.com

GLD Enterprises Commercial Writing’s “e-commerce kiosk,” at Amazon.com

JAMESTOWN, OH – Shoppers are being encouraged to buy from small, local retailers this holiday season, but did you know there was a way to support local business and still buy from Amazon.com? They’re called “Amazon aStores,” and they allow local business to set up a virtual storefront through Amazon.com and offer products of their own choosing.

Retailers can set up what is essentially a virtual kiosk inserted within the company website. Each item is selected individually and can be categorized for easy indexing. Shoppers can then visit the main website for the company, providing the owner with valuable marketing information about how often the site is frequented, and then click on the business’s amazon store to shop further.

The hosting business is then paid an advertising fee by Amazon for each product sold through its store. Such a store doesn’t generate a great deal of revenue, but it can provide some helpful cash flow, if people know to use it.

Gery L. Deer, owner and creative director fro GLD Enterprises of Jamestown, Ohio has three such Amazon stores in operation on different websites. “We do a great deal of work with local authors, and the Amazon store allowed us a way to market the electronic versions of books, as well as other specialized items, often unavailable from local retailers.”

Deer says this kind of pre-packaged e-commerce is a good way for small businesses to have an online sales presence, even if the company is not necessarily a retailer. “Our business is primarily a business-to-business marketing and copywriting agency,” Deer says. “As a service business, we don’t have retail sales, but the products we provide through our online store can benefit the customer by offering another way to both save money on shopping and support local business, all at the same time.” For more information visit Amazon.com.

Here are links to the Amazon stores managed by GLD Enterprises and its partner companies:

GLD Enterprises Commercial Writing Amazon Store: Features locally-authored books and related products. Some product sales benefits the Western Ohio Writers Association.

GLD Enterprises & Production: Features a wide variety of books, electronics, specialty items and locally-authored material.

Deer Computer Consulting, Ltd.: Books, software, electronics, and more “computer” related products.

 

 

Medication adherence vital to senior health

In Business, Dayton Ohio News, Education, Health, Local News, National News, Senior Lifestyle, Uncategorized on November 19, 2014 at 7:16 pm

PrsnlCareSrvcs-300x300Dayton, OH – According to studies published in the New England Journal of Medicine, approximately one-half of senior adults who take at least one medication per day find keeping to the regimen difficult to maintain. Elderly patients can often become confused about dosage and scheduling and sometimes do not even understand the purpose for each prescription.

Because medication is metabolized differently as people age, timing is important. To be most effective, many medications have to be taken exactly as prescribed for the full benefit to be achieved. Unfortunately, many seniors may be taking prescriptions at the wrong time or missing doses entirely.

Medications can also get mixed up when there is more than one elderly resident in the home, creating an additional danger to the individuals. Without daily monitoring, it may also be difficult to identify older adults who may be at risk for medication nonadherence. In the absence of daily oversight by close friends or family members, one helpful alternative is a professional senior care provider.

Becky Kearney is the Senior Director of Operations for Golden Heart Senior Care in Centerville, Ohio. She notes that, along with other tasks, one of the jobs asked of Golden Heart caregivers is to help seniors maintain their medication adherence.

“Our caregivers frequently deal with the effects of over or under medicating,” Kearney says. “Improper medication administration can create havoc for both the individual and his or her family members.”

Daily home care providers can help to ensure that medication is properly taken, in the accurate dosage and by the correct method (oral, topical, etc.), and at the right time. “Mishandling of prescriptions can cause long term, if not permanent damage to the physical and mental health of the individual.  All of which could be prevented with medication monitoring by a caregiver,” adds Kearney.

As a senior’s health and independence decline, constant prescription changes can also become more confusing and difficult to manage alone. For those with elderly friends or family, inquire how he or she is managing medications and if no one is monitoring the situation, suggest a call to an in-home senior care agency or contact the local council on aging for a referral.

To learn more about getting help for senior medication adherence in the Miami Valley area, contact Golden Heart Senior Care by calling, 937-506-0190.

Think Pink Motorcycle Poker Run to sponsor cancer survivor in Susan G. Komen walk

In Business, Charities, Local News, Sports News, Travel, Uncategorized on September 22, 2014 at 4:43 pm

IMG_0476DAYTON, OH – In 2010, Dayton area resident Karen Clary became one of America’s 2.9 million breast cancer survivors. This year, she hopes to be one of the thousands across the country to participate in the 2014 Susan G. Komen 3-Day® walk. To support her participation, the Miami Valley Victory Riders motorcycle club and Motor Sports of Dayton are sponsoring the 2nd Annual “Think Pink” Poker Run, Saturday, September 27. The event will help raise awareness and generate the $2,300 Clary needs to attend the 3-day, 60 mile the race.

The Susan G. Komen Race for the Cure series of 5K runs and fitness walks attracts people of all ages and fitness levels, from walkers to elite runners. Celebrating breast cancer survivors and honoring those who have lost their battle with the disease, the series began in 1983 with a single race with 800 participants in Dallas. Today, it has grown into a global series of more than 140 Races with 1.5 million runners.

Susan G. Komen is the world’s largest grassroots network of breast cancer survivors and activists working to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and the Komen 3-Day, the organization has invested more than $2.2 billion, making it the largest worldwide source of nonprofit funds dedicated to the fight against breast cancer.

Seventy-five percent of the net proceeds raised by the Susan G. Komen 3-Day® help support Komen’s global research program, the largest nonprofit source of breast cancer research funding outside of the U.S. government. Money raised also supports large public health programs that address critical issues in breast cancer treatment and care. The remaining 25 percent stays in the local community, funding financial, social and medical needs.

Two years ago, Clary and her daughter, Jen, attended the San Francisco 3-day race together. “My daughter asked me to do the 3-day walk with her in 2012,” Clary says. “At first I thought she was crazy; 60 miles in three days? I eventually decided to go because it looked like so much fun and because of how much this means to others who shared my experience, and their families.”

Beginning at 10AM from Motor Sports of Dayton, 2135 Dayton-Lakeview Rd., in New Carlisle (45344), riders will collect a card from each stop, trying for the highest hand at the end of the ride. From Motor Sports of Dayton, riders will make stops at Moose Lodge in Beavercreek, Buckminn’s D&D Harley Davidson in Xenia, Little River Café in Oregonia, Whiskey Barrell in Oregonia, and finally end up at Jack Ass Flats in Huber Heights. The rider with the highest poker hand at the end of the run will win the grand prize. Single riders can participate for $15, doubles for $20, or buy an extra hand at $5 each. Other activities during the event include a 50/50 drawing, raffle prizes, silent auction, door prizes and entertainment.

“My first walk was the hardest thing I have ever done in my life and also the most awesome,” Clary says. “Jen wanted to do the walk for me and, because I have given her a greater chance of getting cancer, I wanted to do it for her. Hopefully we can all help to wipe it out.” For more information, call Karen Clary at (937) 620-8597 or email her at teampol@aol.com.

 

Back to school open house focuses on computer security

In Business, Children and Family, Dayton Ohio News, Education, Technology, Uncategorized on July 18, 2014 at 10:14 am

CT_BEAVERCREEK_TRUCKBEAVERCREEK, OH – On Saturday, July 26, Computer Troubleshooters of Beavercreek (CTB), located at 3792 Dayton-Xenia Rd. Beavercreek, Ohio 45432, will host a free open house from 10 a.m. until 3 p.m. to promote student computer security. The event is free, open to the public and will include refreshments, door prize drawings and special deals and information related to keeping student computers secure on campus this school year.

As part of an international network of independently owned franchises, Computer Troubleshooters provides complete information technology (IT) support for residential and commercial clients. Services range from basic, home computer repair and managed business services to cloud computing for advanced medical documentation.

Cliff Brust, president of Computer Troubleshooters in Beavercreek suggests that students are at some of the highest risk of technology theft and data loss. “We’ll be providing information and some free offers with purchase of new hardware,” Brust says. “But most importantly, we want to help parents and students understand how vulnerable their data is to loss and hardware to theft.” Brust offers a few tips in the meantime.

“First, lock up your laptops and smart phones, and don’t leave them unattended – anywhere.” he says. “Many laptops include a slot designed to accept a special cable lock. Wrap the cable around something big and hard to move, insert the lock into the laptop and turn the key or combination. A determined thief could still get the device loose but only by damaging the unit and diminishing its value. Remember, it’s generally the cash from resale of the unit that the thief is interested in, not the data.”

“Next, always use password protection,” Brust advises. “Yes, it is fast and convenient to turn on your computer and have it go right to the desktop, but it’s not safe. You have to password-protect your user account and disable the guest account. When you step away from your computer a quick press of the Windows Key and L will lock your user account. Be sure to manage your passwords also, and keep track of them. Don’t use the same one for everything.”

Brust also reminds students, “Protect your email, don’t share sensitive log-in information with anyone and always keep antivirus and anti-malware software up to date and running.” His final suggestion relates to the use of public wireless Internet hot spots.

“Whether you’re using the school’s network or a free Wi-Fi in a coffee shop your connection could be snooped. Using a VPN (Virtual Private Network) will protect your connection and let you surf anonymously. There are plenty of good free VPN clients to choose from so use one and protect yourself.”

Brust hopes the open house will give visitors the opportunity to learn more about keeping computers and smart phones safe and secure, on and off campus. “Planning and prevention are the keys to protecting your devices and your data,” he says. “Protection plans and keeping security software up to date can go a long way towards keeping important files from being lost. We can help people with the right solution for their needs.”

Computer Troubleshooters is located just west of N. Fairfield Rd., situated between Knollwood Garden Center and Capitol Dry Cleaners. For more information about computer security, call (937) 458-2000 or visit them online at http://www.ctbeavercreek.com.