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Is America ready for a Muslim president?

In Business, Opinion, Politics, Religion on October 12, 2015 at 9:50 am

 Deer In Headlines

By Gery L. Deer

DIH LOGOPresidential hopeful, Dr. Ben Carson, recently stated that he believes a Muslim should not be president of the United States. No sooner had he finished the sentence than the Internet exploded with sharply negative responses.

It’s hard to say exactly what Carson meant by this comment, which was most likely intended to endear him further to his conservative base. But, although it may not be politically correct to say so, there is a logical and practical concept behind the idea.

Professionally speaking, there is no reason a Muslim couldn’t or shouldn’t be president, anymore than there is for a Catholic. Perhaps a more correct statement might be that America, over all, may simply not be ready for a Muslim in the White House.

That said, a recent Gallup poll reports that six out of ten Americans questioned would say “yes” to a Muslim presidential candidate, that’s about 60-percent. That’s a higher number than one might expect but keep in mind poll numbers reflect only the demographic being surveyed. And, some might respond more positively so as not to appear bigoted, even if they don’t totally approve.

Can a Muslim achieve the presidency? Conservatives continue to debate the religious leanings of President Obama.

Can a Muslim achieve the presidency? Conservatives continue to debate the religious leanings of President Obama.

Christianity and Islam are the two largest religious groups in the world, at 33-percent and 21-percent of the population, respectively. So it’s only logical to assume there would be a greater number of each who are already serving in public office and aspire to something higher.

One major concern against the idea of a Muslim president seems to be that his faith would somehow force him to undermine or find himself in conflict with certain anti-terror policies. However, it’s vital to remember that it wasn’t “Islam” that attacked the U.S. on September 11th, but extremist terrorists – something with which Christianity should be all too familiar.

It only takes an eyes wide open look over the shoulder of Christianity to see that, historically, its followers have been responsible for more and bloodier deaths than any other single religious sect on earth. It may not be a popular truth but it is, in the end, the truth. As with most emotionally driven ideals, people have selective memory when it comes to Christianity, ignoring the bad and highlighting the positive.

During the Crusades, horrible wars were fought between European Christians and Muslims, so the arguments between the two groups are certainly nothing new. Over the millennia, Christians have fought in support of some pretty awful ideals including slavery and anti-Semitism. Even the spiritual beliefs of the Native American nations are all but extinct because of Christian influence and forced conversion.

In addition, given the sheer power and reach of the Catholic Church, it would seem far more dangerous an influence on U.S. policy than any Muslim could achieve. The resources and impact of the Vatican are as great as any first world country.

On the flip side, why would anyone in the Democratic Party vote for a Muslim? The liberal base is made up of civil rights heavies and women’s issue activists. If push came to shove, wouldn’t they steer clear of endorsing or giving any kind of authority or power to an individual whose beliefs include the subjugation of women and other groups?

Should a Muslim be president? Why not? But, is America prepared for it yet, probably not, despite what Gallup says. For the most part it’s not because of bigotry or racism, at least not intentionally. It’s just that people are often very frightened of change.

Still, as the election draws nearer over the next year, remember that the best reason to vote for someone is not because of gender, religion, or the color of his or her skin. Choose because of sound qualifications and agreement with the platform.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com.

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Dayton-based 3D manufacturing leader Bastech, Inc., combines brands

In Business, Dayton Ohio News, Economy, Media, News Media, Science, Technology, Uncategorized on September 27, 2015 at 2:53 pm

BUSINESS NEWS …

Ben Staub, Jr., owner and president of Bastech, Inc.

Dayton, OH – Dayton-based Bastech, Inc., has combined its full range of manufacturing and consumer services under one brand. Since its founding two decades ago, Bastech, Inc., has grown into three separate divisions offering a wide range of services and products from manufacturing prototypes and end-use parts to professional and consumer 3D printing equipment solutions.

Bastech, Inc., is an industry leader in field of “additive manufacturing,” or what is now more commonly known as 3D printing. The company opened in 1994 and first applied the process to automotive and product design.

Today Bastech, Inc., develops revolutionary solutions for many applications including aerospace, medical device, jewelry, packaging, metal casting, injection molding, education and more. As more commercial opportunities arose the firm established separate companies to manage industry-changing niche services.

The first, Rapid Direction, Inc., was founded in 2006 to provide 3D printing equipment and supplies, meeting the needs of those manufacturers who wanted to have in-house, 3D part production capability. Next, the retail 3D printing service, GetPrinting3D, was established in 2012 and offers consumer-based products, ranging from desktop 3D printers to full-color, 3D figurines and custom bobble heads.

Bastech’s president and owner, Ben Staub, Jr., first worked with additive manufacturing during the early 1990s. During that time, he learned the complexities of programming and prototyping with stereolithography (SLA), one of several methods used to create 3D printed objects.

That experience, combined with his background from a strong manufacturing-based, entrepreneurial family culture gave him the tools to master the process and, more importantly, match advancing capabilities with industry demand.

As the technology becomes more accessible and the industry more fluid, Staub recognized that the division of these related products and services into separate entities might make for missed opportunities.

“Many times, customers of one company have no idea what the other has to offer,” Staub says. “Explaining why we have different business units has often been confusing, even to our own people.”

For example, an electronics manufacturer outsourcing prototype parts to Bastech might not be aware that Rapid Direction could actually provide an in-house solution.

More applications for 3D printing are being developed every day and Staub’s team wants Bastech to grow with the demand while giving customers the single, best resource. Over the next few months, a concentrated brand identity will be rolled out to present a clear, single solution under the name Bastech.

“Rebranding is never an easy decision, or an uncomplicated one to execute,” he said. “Nevertheless, it is the right time for that to take place and ‘Bastech’ will become the one solution for our customers.”

Bastech, Inc., corporate facility is located at 9233 N. Dixie Dr. in Dayton. For more information, contact Bastech, Inc., by calling the corporate offices at 855-890-9292 or go online to http://www.bastech.com.

Hackers: The gangsters of the digital age.

In Business, Crime, Economy, News Media, Opinion, Uncategorized on August 24, 2015 at 10:49 am

Deer In Headlines

By Gery L. Deer

DIH LOGORecently, after watching a news story on the subject, my father, who recently turned 82 years old, asked me about what “hacking” was and why someone would do it. I struggled for a minute to explain it in terms he would understand while still giving him a rudimentary understanding of the technology.

It reminded me of a similar conversation I had with my great aunt in 1999, shortly before the Y2K turnover. At 91, she lived a fairly isolated existence in the Ohio Appalachian foothills and certainly not computer literate. But she was deeply concerned about the Y2K computer bug causing her to lose electricity, water and her savings.

I reassured her that there was nothing to be concerned about, and did my best to explain what was really going on, beyond the media hype, the volume of which was considerable when you take into account she had but one TV channel. However, satisfied with my explanation, she seemed never to give it another thought and the millennium switch came and went without incident.

The fact that she was worried at all was troubling and shows just how influential the media can be in exacerbating a problem. Today, we’re faced with a similar situation, demonstrated by my dad’s concern over hacking. So, just exactly who and what should you be worried about and why?

Hacking costs companies more than $445 billion each year.

Hacking costs companies more than $445 billion each year.

For those who don’t know, “hacking” refers to the act of using specialized programming that identifies and exploits weakness in the security of a computer system in an effort to either steal or expose confidential information, or just to prove it can be done. It is a crime and often the hackers are in another country.

These digital gangsters break in for a variety of reasons, mostly to steal and sell sensitive information, political records or financial information. Without getting into more deep technical and political motives, keep in mind that hackers aren’t interested in getting into your private computer.

Not to rain on anyone’s self-confidence, but you’re just not that important – unless you’re some celebrity or politician – for hackers to waste the effort. There has to be some gain in the end, although it might simply be the act itself, the accomplishment of breaking in.

Some hacked information is sold to other criminals who will use it for their own nefarious purposes. When performed against something like the marital cheating website, Ashley Madison, the hope is that there will be some big name to expose and embarrass. That leaves the potential for some celebrity or politician to pay handsomely to keep his or her name off of the publicized list, essentially using the information for extortion.

Most of the time, the average computer user is not directly at risk, but that said, you could still be vulnerable if a store or bank you frequent happens to be a target. The best advice is to read all correspondence from retailers and financial institutions.

If their systems are compromised, they will contact customers first – very quietly – before going public with the information, so as to limit panic among their patrons. You will be instructed what to do in the event of a hack and how to best communicate with the vendor for further information.

Another way to protect your own information with online accounts, and I can’t stress this enough, is to use strong, complex passwords. Often the data stored for online accounts does not include a visible password, even the website owners can’t help you if you lose it. So the more complex it is, and the more often you change it, the less likely a hacker will be able to gain access to your information even if they get in.

Hacking, as a criminal activity, has created a billion-dollar industry around the world, on both sides of cyber security. More than ever, specialists are being trained to combat cyber attacks and electronic infiltration on every level.

As cyber security becomes more sophisticated, so will the criminals who seek to break it. They are the nameless, faceless equivalents of the modern day Jesse James and John Dillinger. Each generation has its nemeses and cyber criminals are the current lot, intent on wreaking havoc with our digital world.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com.

What happened to real news?

In Business, Entertainment, Media, News Media, Opinion, Sports News, State News, Uncategorized, World News on June 5, 2015 at 11:38 am

Deer In Headlines

By Gery L. Deer

DIH LOGOIn my long, diverse career, I have had the privilege of meeting and working with some of the best news and media people in the business. I have provided content for Pulitzer Prize-winning publications and even earned some award nominations myself, in part thanks to my association with so many talented colleagues.

But, and I admit it freely, there are times when I am thoroughly embarrassed to be a member of the media in any capacity. Most recently, I feel that way regarding the nauseating, continuous coverage of the Kardashian “family” and their talentless train wreck.

I just don’t get it. Am I missing something here? I keep hearing them referred to as “superstars,” and, for the life of me, I can’t think of any reason they have even come close to earning that moniker.

But my point here is not to rant about these ridiculously out-of-touch people, but to ask my colleagues, what happened to the news and stories about real people? The world is filled with incredible stories of success, survival, family, and even plenty of dysfunction, if that’s your thing, so it’s not like there aren’t better subjects out there.

91389965_36f4f323cc_oBear in mind, I’m not referring to tabloids, celebrity blogs or grocery store gossip rags, but media outlets who claim to have journalistic integrity and brag about their commitment to bringing real news to the forefront. My favorite example of this kind of hypocrisy has got to be CBS, which now uses the social media hashtag “#newsisback;” really guys?

Recently, CBS News social media and even their morning show, which is advertised as, “responsible, intelligent information,” reported details about a Kardashian baby announcement. First, who cares? Second, can someone explain to me how something like that qualifies as “real” news?

One of CBS’s early morning competitors, NBC’s Today Show, can’t seem to get enough of the ridiculous Kardashians. This is primarily because E! Entertainment Television – which carries the Kardashian reality show – and NBC TV are both owned by NBCUniversal.

But, although I think they spend too much time on this nonsense, they get a bit of a pass because their program is more entertainment than news. That is, the format allows for more light-hearted stories, entertainment information, and so on.

However, in the case of CBS This Morning, if they are going to spend their ad budget slamming competitors while claiming to be the leading news resource, they need to put their money where their mouth is, so to speak. If the producers and executive bean counters (because that’s who makes the real decisions) want to actually “be” the news leaders, they need to drop this stuff and stay focused. Let the cable entertainment shows promote this junk and give the audience what you promised.

As mentioned before, looking more closely, you find that media giants like CBS and NBC are connected to all manner of media, from publishing companies to film studios. The news programs are used to promote these endeavors and make more money.

For example, say some actor has a book coming out by “publisher A,” which happens to be owned by “media company B,” which produces “morning TV show C.” How better to promote the book and subsequent movie and rake in more cash?

Speaking of bean counting, a big chunk of the responsibility for this problem has to lie at the feet of the consuming public because if they weren’t “buying,” the media wouldn’t be “selling.” Unfortunately, it’s a bit of a self-propelling monster because if stuff like this were never aired in the first place, the public would never have seen it to demand more, and the cycle goes on.

I regularly struggle with content myself, albeit on a much smaller level, but I do my best to consider my audience. I ask myself what they would want to know and how my information will help them in their day-to-day lives. So should the big guys.

The production of news media is big business with lots of complex nooks and crannies, and, honestly, no one wants to see how the sausages are made. All I am asking is that news media practice what they preach.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. All Rights Reserved. More at gerydeer.com.

Culligan invites public to celebrate new water refill station

In Business, Dayton Ohio News, Food, Health, Local News, Technology on May 19, 2015 at 11:40 am
Culligan of Dayton's new drive-up, 24-hour water refill station takes 1-5 gallon bottles.

Culligan of Dayton’s new drive-up, 24-hour water refill station takes 1-5 gallon bottles.

Dayton, OH – Culligan of Dayton, located at 3900 Wilmington Pike in Kettering, invites the public to attend a ribbon cutting and open house to celebrate their new 24-hour, self-serve purified water station. The event runs from noon until 3 p.m., on Saturday May 30, with free hot dogs and drinks, hourly door prizes, and complimentary water.

Culligan of Dayton opened its doors in 1970. Under the familiar tag, “Hey, Culligan Man!” the company has continually provided residential and commercial water conditioning and filtration systems, home and office bottled water and salt delivery, and 24-hour maintenance service.

The self-serve refill station became operational in January and dispenses purified water for refillable bottles at just $0.25 per gallon. Dan Thomas, manager of Culligan of Dayton, wants customers to know the value of having this kind of service, when they need it, day or night.

“A customer can pull right up to the machine and they won’t have to carry their water through a big store where you could pay as much as $0.40 per gallon,” Thomas said. “The unit is easy to operate and fits 1-gallon to 5-gallon refillable bottles.” He also suggested that the benefits are as much about quality as convenience.

“In my opinion, our ability to maintain and control the quality of our product is much better to a big-box, in-store refill station which is usually handled by an outside source,” Thomas said. “We do weekly testing and the unit is sanitized daily.”

According to Thomas, the superior water quality is a direct result of the highly controlled purification process the water receives before it is dispensed. “The water is softened to remove calcium, dechlorinated through a carbon filter, and then sent through reverse osmosis for purification,” he said. “Then it goes through ultraviolet light to remove any residual bacteria.”

The grand door prize winner, announced near the close of the event, will receive a Culligan reverse osmosis purification system valued at $899.00. Customers needn’t wait until the open house to take advantage of the water refill station. It is already installed and available for use. For more information, call (937) 294-0375, or go online to culliganohiovalley.com.

Dayton 3D printer offers unique graduation remembrance

In Business, Children and Family, Dayton Ohio News, Local News, Technology, Uncategorized on May 11, 2015 at 3:03 pm

IMG_0912Dayton, OH – If a picture is worth a thousand words, then a three-dimensional likeness is probably priceless. Every year proud parents spend a fortune on photos of their graduating children, from both high school and college. But Brent Cox, marketing director of GetPrinting3D in Vandalia, wants you to know about a fun alternative – three-dimensional full color statues and bobble heads.

GetPrinting3D first opened its Dayton location in November 2014. The company specializes in full-service 3D printing resource including the sale of consumer 3D printers, scanners and software; 3D print services (like a 3D Kinkos); 3D design services; 3D printing related classes open to the public, human scanning and printing in full-color, 3D printing consultation, business-to-business product prototyping and engineering services.

Commemorative products such as bobble heads and statuettes can be created for just about any subject including graduation, athletes in uniform, special events, military recognition, weddings, pregnancy, retirement, and much more.

“We create a very special and high tech way to commemorate a memorable time in a person’s life, like graduation, with a GraduateTCTommy114tangible keepsake,” Cox said. “The product makes a unique and one-of-a-kind gift for those hard-to-get family members, grandparents, friends or business associates.”

The process of production is relatively easy, according to Cox. “The subject gets scanned at our N. Dixie Drive location at a pre-arranged appointment time and selects a product. We offer bobble heads, full-body statues, and more. The scan usually takes a total of 15 minutes and you pay for it at the time of order. It takes 2-3 weeks to complete and the customer can pick it up or have it shipped directly to them.

Cox noted one word of caution when considering whether a 3D product is right for you. “It is important that the person can to hold very still from 30 to 60 seconds while the scanning takes place, so young children can be a problem. We have successfully scanned a 5 and 6 year old but we can’t guarantee results on young children and pets simply do not work with our scanning process.”

DaytonStorePano_1_GetPrinting3D’s retail store is as much an educational experience for anyone studying the 3D printing technology and processes. “We desire to be a complete 3D printing resource for all levels of people and our more than 21 years years working with the technology gives us the experience and knowledge to do that,” Cox explained. “Our walk-in store provides a place where everyone from the local high school STEM teacher to GE’s engineering team members can visit, ask questions, learn about the technology and get great advice in a no-pressure space.”

As one way to help support technical education in the area, the company is also offering to donate a percentage of sales from their “3DYOU” products to qualifying schools that refer 3D printing customers. “Customers will just need to mention the school when they place their order,” Cox said, “we’d be thrilled if the money would be used to support the school’s STEM, or similar program.”

GetPrinting3D is located at 9375 N. Dixie Drive, Dayton, Ohio 45414, just north of the Miller Lane area. For more information or to schedule an appointment to have a 3D scan made, call 855-504-3833 or go online to www.getprinting3d.com.

 

Yoga studio ribbon cutting and free class in Beavercreek May 19

In Business, Dayton Ohio News, Economy, Education, Health, Religion on May 5, 2015 at 1:05 am
Innerlight Yoga and Wellness offers a variety of classes.

Innerlight Yoga and Wellness offers a variety of classes.

Beavercreek, OH  – Innerlight Yoga and Wellness invites the public to share in celebration as they cut the ribbon on a new facility and celebrate a second anniversary in Beavercreek. A free open house is scheduled for 5:00PM, Tuesday, May 19, 2015, at the new location, 1265 N Fairfield Road, with the official ribbon cutting ceremony slated for 5:30PM. Open house visitors are also invited to attend a free, 45-minute, “all levels” yoga class beginning at 6:15PM, RSVP requested.

Jen Ater is the owner of Innerlight Yoga and Wellness. She has been teaching since 2005 and holds a master’s degree from Antioch University in yoga studies with a focus on yoga therapy.

Ater started out in Indiana but opened her first studio in Yellow Springs, Ohio in 2008, then moved to Beavercreek five years later. Innerlight Yoga and Wellness offers somewhere between 24 and 26 classes each week ranging from gentle, restorative yoga to more active, hot power yoga. The studio also offers private yoga sessions, massage, yoga therapy, and other wellness services.

“We have a wide variety of classes, as a human being shows up in many different body shapes and sizes, different ages, different health and mobility issues,” said Ater.  “So, I find that it’s important to offer yoga that’s available for everyone and make it as inclusive as possible.”

Jen Ater, Instructor and owner of Innerlight Yoga and Wellness.

Jen Ater, Instructor and owner of Innerlight Yoga and Wellness.

“I try, on the fly, to present yoga to all different types of people in a down-to-earth way,” said Ater, who, over the years, has taught yoga in diverse settings from chiropractic offices to juvenile detention centers. “Sometimes maybe I failed, but I think that someone who is truly successful has to fail quite a lot in order to really know what they’re doing.”

“I don’t think there’s anyone with as much experience teaching in as many different environments,” she suggested. “And people like the simplicity of our studio. It’s well-kept and organized. It’s also not an overly feminine environment, but very neutral in terms of feminine or masculine.”

Outreach is also a big part of the mission at Innerlight. “I am not

Watch Jen Ater on WDTN, TV2's LIVING DAYTON --- http://wdtn.com/2015/05/14/innerlight-yoga-wellness/

Watch Jen Ater on WDTN, TV2’s LIVING DAYTON — http://wdtn.com/2015/05/14/innerlight-yoga-wellness/

happy, unless I feel like I’m helping people,” explained Ater. Although the programs are not yet in order, Ater has a history of organizing community outreach programs such as the YS Youth Yoga Project, a grant-funded free yoga immersion for Yellow Springs School’s students and staff. “Three percent of the studio’s revenue will go towards outreach programs to bring yoga to schools and other organizations that cannot afford to provide classes,” she continued. “We want to make a difference, on many levels.”

Light refreshments will be provided at the open house, and space is limited for free yoga class, so those interested in attending are asked to RSVP by email to Erin at info@innerlightwellness.net. For more on classes and schedules, call 937-306-8235 or visit Innerlight Yoga and Wellness online at http://www.innerlightwellness.net. CLICK HERE to watch the WDTN-TV2 interview with Jen Ater.

Learning from McHenry’s vicious rant

In Business, Entertainment, Media, National News, Opinion, psychology, television, Uncategorized on April 24, 2015 at 10:07 am

DIH LOGOHave you ever had a really bad day? I mean one of those days when the slightest thing will set you off and you bite someone’s head off for no particular reason? Having a rough day can cause anyone to lash out for no apparent reason. The unfortunate recipient of such wrath could be your kids, a co-worker, or even a clerk at a towing company.

Last week ESPN sports broadcaster Britt McHenry did just that, but she added a few frills and dressings that she now most likely regrets. More accurately, she probably regrets that there was a security camera recording every moment of her vicious tirade leveled at a towing company clerk in Arlington, Virginia.

Britt McHenry on security camera ranting at towing clerk.

Britt McHenry on security camera ranting at towing clerk.

By suggesting that McHenry may have been reacting to a bad day, I am certainly not defending her. She clearly has some deep-seated personal insecurities to be so mean to, well, anyone. She had her back to the wall and we may have seen a glimpse of the real person behind the media façade. But, ignoring the woman’s obvious personal shortcomings, how many of us would be appalled to see our behavior replayed for the entire world after a difficult experience?

As for McHenry, I’ll grant her that it’s not easy to be a normal human being in the public eye, although, in truth, not being a sports consumer, I’d never heard of her until this incident surfaced. Still, no one is perfect. We all have our warts, but, for some of us, sometimes they’re a bit uglier than we realize, no matter how much we try to conceal them.

A difficult experience can bring all of that ugliness to the surface with great force, sometimes beyond our awareness. And, once it’s out there, it’s out there, particularly if you happen to be a public figure in a world of constant surveillance and instantaneous social media.

One op-ed I read after the incident commented more on McHenry’s apparent self-image, suggesting that she clearly exhibited an, “overblown sense of entitlement and evidence of a mean girl who never left high school.” The writer then went on to defend her somewhat, noting how quickly she was judged by the public without the other side of the story ever being revealed.

Well, since this is my op-ed column, I will say that, given her behavior, the other side doesn’t really matter much. Being angry at the situation and lashing out is understandable, particularly if you just had your car towed. But McHenry’s personal, demeaning attacks against the clerk were just plain vial. If you haven’t seen it, I won’t go into detail, but suffice to say she was arrogant, snobby, and just plain brutal.

Others in defense of McHenry call the release of the video a “public shaming,” but I can’t agree. McHenry shamed herself, no one made her behave that way. We all make choices and we have to live with the consequences. The pretty, popular and famous people of the world can’t be held to a higher standard (since they’re human too), but they are certainly no exception.

One thing struck me even more oddly. I have worked in media for many years and I have to ask how it never occurred to McHenry that there were probably security cameras on her? Even after the camera was pointed out by the clerk, she continued her rant, which became even more despicable.

After that, she got what she deserved. In my professional opinion, from a public relations standpoint, the best thing her bosses could do is show her the door – permanently. She’s bad for business and constant judgment and public scrutiny are the price of life in the media. Those who choose that life don’t get to whine about it.

Everyone has the right to be upset in difficult circumstances but no one has the right – not even the rich and famous – to belittle a person because of his or her own delusions of grandeur and privilege. Perhaps we could all learn an important lesson from McHenry’s behavior? Difficult situations might be more tolerable if everyone involved behaved as though the cameras are on them.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications. More at gerydeer.com.

Jamestown communications firm adds IT services

In Business, Dayton Ohio News, Local News, Media, Technology, Uncategorized on January 7, 2015 at 7:35 pm

JAMESTOWN, OH – Jamestown-based marketing and PR firm GLD Enterprises Commercial Writing has announced it has merged services with its sister company, Deer Computer Consulting, Ltd., as of January 1, 2015 under the new name, GLD Enterprises Communications. The move combines on-site IT and computer support with the firm’s current line of business communications services.

Deer Computer Consulting, Ltd. was founded in March of 1998 by Jamestown, Ohio entrepreneur and author, Gery L. Deer. The company provides a wide range of technology support for home and small business users including computer repair, mobile device service, anti-virus and Internet security, document management and digital integration.

Shortly after the IT support business proved to be successful, Deer created a second start-up focused on entertainment and marketing that eventually became, “GLD Enterprises.” Both companies have operated simultaneously, but separately, until some market research indicated how much clients would benefit by the unique blend of services.

Writer, Entrepreneur Gery L. Deer, owner of GLD Enterprises Communications.

Writer, Entrepreneur Gery L. Deer, owner of GLD Enterprises Communications.

“Without our technology to provide us with a means of exchanging information, the rest of our communications material is pretty useless,” said Deer about the pairing of seemingly very different businesses. “We already provide both levels of service to many of our clients. Now it will be more convenient for customers to take advantage of everything we offer.”

Deer noted that his company was one of the first in the area to offer on-site computer service and has never been a marketing arm for a retail company like many of its competitors.  “My goal has always been to make the technology suit the user, not the other way around,” Deer explained. “Most tech support people have stuff to sell and do their best to shoe-horn hardware and software into a user’s life without much regard for how it is used or the needs of the customer.”

Until now, GLD Enterprises has primarily serviced the commercial communications market. But Deer explained that, “By adding the Deer Computer Consulting line of services, we are able to expand into the residential base as well. This adds another revenue stream to our business and allows us to better support our customers, all under one roof.”

According to Julie Hicks, GLD Enterprises business development manager, “Current customers of Deer Computer Consulting, Ltd. will remain so with no changes in service or rates. And, as always, we will still come to you.”

GLD Enterprises Communications updated logo. The red circle signifies the addition of "technology support" to the company's offerings.

GLD Enterprises Communications updated logo. The red circle signifies the addition of “technology support” to the company’s offerings.

GLD Enterprises Communications has no store front but operates only as an on-site support service and there are no plans for a change. “Excessive, unnecessary overhead kills small business and the consumer shouldn’t have to pay for the business owner’s extravagance,” said Deer, who is also a prolific business writer and the resident consumer expert for the WDTN-TV2 daytime television program, “Living Dayton.”

A full list of the company’s services is available online at http://www.gldenterprises.net or by calling (937) 902-4857.

 

 

 

 

E-commerce that supports local business

In Business, Economy, finances, Holiday, Local News, National News, Technology, Uncategorized on November 26, 2014 at 4:25 pm
GLD Enterprises Commercial Writing's "e-commerce kiosk," at Amazon.com

GLD Enterprises Commercial Writing’s “e-commerce kiosk,” at Amazon.com

JAMESTOWN, OH – Shoppers are being encouraged to buy from small, local retailers this holiday season, but did you know there was a way to support local business and still buy from Amazon.com? They’re called “Amazon aStores,” and they allow local business to set up a virtual storefront through Amazon.com and offer products of their own choosing.

Retailers can set up what is essentially a virtual kiosk inserted within the company website. Each item is selected individually and can be categorized for easy indexing. Shoppers can then visit the main website for the company, providing the owner with valuable marketing information about how often the site is frequented, and then click on the business’s amazon store to shop further.

The hosting business is then paid an advertising fee by Amazon for each product sold through its store. Such a store doesn’t generate a great deal of revenue, but it can provide some helpful cash flow, if people know to use it.

Gery L. Deer, owner and creative director fro GLD Enterprises of Jamestown, Ohio has three such Amazon stores in operation on different websites. “We do a great deal of work with local authors, and the Amazon store allowed us a way to market the electronic versions of books, as well as other specialized items, often unavailable from local retailers.”

Deer says this kind of pre-packaged e-commerce is a good way for small businesses to have an online sales presence, even if the company is not necessarily a retailer. “Our business is primarily a business-to-business marketing and copywriting agency,” Deer says. “As a service business, we don’t have retail sales, but the products we provide through our online store can benefit the customer by offering another way to both save money on shopping and support local business, all at the same time.” For more information visit Amazon.com.

Here are links to the Amazon stores managed by GLD Enterprises and its partner companies:

GLD Enterprises Commercial Writing Amazon Store: Features locally-authored books and related products. Some product sales benefits the Western Ohio Writers Association.

GLD Enterprises & Production: Features a wide variety of books, electronics, specialty items and locally-authored material.

Deer Computer Consulting, Ltd.: Books, software, electronics, and more “computer” related products.