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GLD Enterprises Communications, LLC celebrates 21 years with new services and additional staff

In Business, Dayton Ohio News, Economy, finances, Local News, News Media, psychology, Uncategorized on April 4, 2019 at 10:09 am

April 3, 2019, Jamestown, Ohio – GLD Enterprises Communications, Ltd. of Jamestown, Ohio, has announced the expansion of their company with the addition of a new principal staffer and additional services. The firm’s announcements come as it celebrates 21 years in business.

Julie Barth, Director of Digital Media Communication

Founded in March of 1998, GLD Enterprises Communications, Ltd., is a marketing communications agency specializing in strategic marketing, copywriting, public relations, and creative development. The company’s CEO and founder is a lifelong entrepreneur, advertising award-winner and Pulitzer-nominated freelance journalist, Gery L. Deer.

To deepen the professional bench, Julie Barth has joined the agency as a partner in the role of Director of Digital Media Communication (Media Director). Her primary duties focus on audio and video development and production, media relations, digital content, and social media.

Originally from New Jersey, Barth earned a Bachelor’s degree in Psychology from Heidelberg University and recently graduated from the International College of Broadcasting in Dayton with a degree in Audio and Video production. She also supports some of the firm’s business development activities and represents them as a member of the leadership team of the Huber Heights chapter of the H7 Network business referral organization.

Because of the founder’s background, GLD Enterprises Communications, Ltd. strengths have always been in the creation of marcom content for clients. Therefore, in addition to traditional communications and PR services, the agency’s expansion includes audio-visual production, such as promotional videos and podcasting services, and a unique, highly successful audience-centric content marketing approach called, “HEO ™,” which stands for Human Engagement Optimization™.

“We are excited about this next chapter in the firm’s evolution,” said Deer. “Most advertisers are trying to reach people, not search engines. After all, who is it that buys their products or services? Google? No, it’s people. We develop content for our clients to engage with the human being on the other side of the screen.”

According to Deer, over the years, GLD Enterprises Communications, Ltd. has gone through many changes including name and focus. “We’re always learning, always adjusting to the needs of our clients and the market,” Deer said. “To stay stagnant is to go out of business, and how will that help the dozens of clients who depend on us? We will continue to evolve.”

For more information, visit the company’s website at www.gldenterprises.net, or connect on LinkedIn and Facebook.

 

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Good Night, and Good Luck. The final installment of “Deer In Headlines.”

In Dayton Ohio News, Health, Home Improvement, Local News, News Media, Opinion, psychology, sociology, Uncategorized on May 2, 2018 at 12:32 pm

This edition of Deer In Headlines marks if you’ll pardon the dramatics, the end of an era, at least for me. The question I’ve been asked most often since announcing the end of the series is, “So what will you do now?”

Let me start by saying while an important part of my work over the last decade, this column is not all I’ve been doing, not by a longshot. I’ve run an ad agency, written thousands of published pieces on everything from public relations to marketing, and given lectures and workshops about the media and writing all around the region. I’ve covered a lot of ground and struggled with how best to say goodbye and then it occurred to me.

It has always been my goal to have readers to take something useful from my writings and I don’t want this final installment to be any different. Since it represents several hours a week in research and writing, in the hope of having a positive influence on the thoughts and lives of anyone I can reach, leaving this column behind is a big change for me.

For some people, change is the enemy, it throws them off their game and causes chaos and, for much of my life, it was the same for me. But in recent years, change has become more of a companion that walks through life with me, always nudging me in the side to never be complacent or stagnant either in my actions or my convictions.

We may not like it, but change is the natural order of things. Nothing stays the same for very long. As they say, “to everything there is a season,” and rather than fighting those changes, we should embrace them. It’s not easy, but it makes life more interesting and far less stressful.

It’s easy to see how change affects people in simple ways, like when a child graduates from high school or you move to a new town. We get caught up in happiness and sadness all at the same time, it twists our emotions and forces us to face new challenges and differences in our day-to-day lives. Of course, there are negative changes too, and we have to take the good with the bad. That’s just life.

We grow accustomed to how things are in our world and we’re thrown when it alters. We all know that person who has to have a cup of coffee at a certain time of day, with a specific amount of sugar, or just the right drop of cream. If those kinds of things aren’t met with an exacting order, he or she cannot function. The more flexible you are, the more enjoyable your life. Otherwise, you’re in a constant state of stress.

With that, I’ll take you back to the question of what I will be doing next. It is definitely a time of even more change for me. I’ve recently accepted a position as vice president of communications and public relations with a social internet company. That and caring for my father takes up most of my work time, but I have other projects as well.

I’m still doing television and writing for the print and online media from time to time. I’m concentrating my writing time on my fitness blog, The Old Nerd in The Gym (www.oldnerdinthegym.com). I’m hoping my work helps others who are new to fitness and more healthy living.

Life goes on and new challenges await. I’m just getting started. And that’s how you should feel today too. Treat every day as bringing new opportunity to learn, grow, and achieve, regardless of how great or small the accomplishment and embrace that change! Your future isn’t written yet, so get out there and make it a good one!

With that, it’s time for Deer In Headlines to pass into the newspaper archives. Thank you for indulging me every week and, whether you agreed with me or not, I hope you got something useful or insightful from my ramblings. So, I’ll borrow a classic sign off from a news hero of mine, Edward R. Murrow, and simply say Good Night, and Good Luck.

Can’t we all just get along?

In Health, history, News Media, Opinion, Politics, psychology, sociology, Uncategorized on May 1, 2018 at 12:14 pm

With only two issues of Deer In Headlines remaining, I felt that one of them should be dedicated to a discussion about civility and the destructive nature of hate. In short, we must try to get along better, regardless of political, religious, or socioeconomic differences.

Over the last few years, our country has become severely divided. There is a level of anger, hate, and mistrust out there now, the likes of which haven’t been seen since before the Civil War. Back then the division was primarily focused on slavery and states’ rights, but today Americans are arguing about a laundry list of issues from immigration to gun control.

Not that these topics haven’t caused discourse in the past, but now it’s fueled by an alarmingly, and continually advancing, level of anger and hatred. The radical right has become sickeningly intolerant to the point of disgust and the liberal left has grown increasingly less “liberal.” I mean you simply can’t say, “I’m liberal, and we love everyone, so long as they agree with everything we say.” Doesn’t work that way.

President Donald Trump took advantage of this divide and used it to gain traction in his run for the White House. Now, he waffles back and forth, blustering on Twitter about how great he is, while alienating even his own base at times with his ridiculous rants. Democrats turn their noses up at him and his cronies and their flagrant hypocrisy, all while crying in their soup about how he got this far in American government. Well, Dems, I’ll tell you who put him there, you did.

Political viewpoints have become so foggy that no one can tell who is for what anymore. The reason Trump won the presidential election wasn’t his winning personality, or Russian hacking, or anything else. It was because the Democratic base was so splintered and stubborn over Hillary Clinton and Bernie Sanders that they couldn’t just get behind one of them and move on.

That’s right Dems, as I have written before, you handed the White House to Donald on a silver platter. Remember that primaries and midterms happen this year and any failure to weaken Trump’s hold in Congress is totally in your hands. All you have to do is get out and vote!

All of that said, we must be able to return to a level of productive, constructive discourse. We should be able to disagree and have informed, intelligent debate on a topic instead of a bickering match. What’s the point of discussion with no purpose except to out-scream everyone else?

Much of the problem comes from the extremist mentalities once relegated to the fringe but which now seem to be in the majority. There is nothing wrong with liberals and conservatives cooperating for a common good. We can disagree yet still work toward the betterment of our society – but that doesn’t seem to be possible right now.

We are dealing with mass shootings made possible by the bizarre need of a tiny few to own military-grade machine guns should be something we can all agree is nuts. But that doesn’t seem to be the case. Instead, our country is overwhelmed by people obsessed with these weapons and backed by a massively powerful gun lobby from the NRA. Clearly, money is more important to these people than our kids.

Execution of warped immigration policies based on ignorance and hate that mistreat productive members of society rather than helping them with a path to proper citizenship. We should be rewarding people for feeling our country is a safe home for their families, not punishing them. It’s all ridiculous.

The long and short of it is that we must find a way to get along better. If we don’t learn to dial back the extremism and let cooler, more diplomatic heads rule, our country is in big trouble. So, for what it’s worth, I think we’re capable of doing better.

But all of that requires that each of us learns to be more compassionate, more tolerant, and more thoughtful. Since I won’t be around to poke you in the side after next week, remember to be good to each other.

Living Longer vs. Living Better

In Children and Family, Health, Local News, Opinion, psychology, Science, Senior Lifestyle, State News, Technology, Uncategorized on December 26, 2017 at 8:07 am

Deer In Headlines
By Gery L. Deer

Modern medicine is an incredible thing, with breakthroughs almost daily that range from simple treatments for common ailments to advanced organ transplants. Through those great medical innovations, the lifespan of the average person is now well into the 80s, with better living through chemistry, or so they want us to believe.

But while we treat one area of illness another continues to progress making it seem like we’re falling apart in little pieces. Where we once just dropped dead from something simple like a heart attack, now it seems we deteriorate bit by bit, with each component of our bodies being held together by a separate roll of medical duct tape.

Think of it this way. We take a pill for blood thinning so we don’t have a clot and get a stroke or heart attack. We take a pill for diabetes to keep our glucose levels down. But at the same time, our mind is intact, with virtually no deterioration. Or maybe it’s the opposite, Alzheimer’s shreds the mind while the body is still healthy. Eventually, the body follows in decay since the Alzheimer’s begins to affect how the nervous system functions.

Thanks to modern science, we’re living longer than ever, but I wouldn’t call it healthier or with much of a quality of life. There’s something to be said for just having the lights go out all at once. One of the most horrific things I have had to endure is watching my mother’s mind go as her body still functioned reasonably well. Or what might be worse, having an active, clear mind trapped in a degenerating body that refuses to follow the brain’s instructions any longer.

At what point are we living too long for our own good and quality of life? Can medical science develop a plan to help the entire body and mind maintain the same or reasonably similar level of health for as long as possible? I don’t think that’s really possible.

So, here we are, a pill for this and a potion for that, all in the name of better living through chemistry. Granted, much of what’s wrong with us is their our doing – smoking, drinking, sugar, fat, it goes on and on. Personal responsibility as one ages should at least be taken into account here. We are what we eat, and boy, it’s a mess.

Formaldehyde and chemicals in our water, the carcinogenic material in our meat, pesticides in our vegetables, super-sized everything at the fast food counter, vaping (yeah, like that’s not smoking, whatever). It’s all killing us. But don’t worry, there’s a pill to counteract the effects of all that, so don’t worry about it.

Isn’t it idiotic, though, how much of what happens to us as we age is our own fault? We’re getting older, but we’re sicker when we live longer. When we won’t take care of ourselves even in the short term, someone else has to pay for that later on.

Last year, for example, obesity-related illness cost Americans nearly $200 billion and treating sickness related to smoking cost more than $300 billion. But wait, there’s more! Excessive use of alcohol costs Americans $249 billion.

Fighting obesity is sadly not as simple as trading a cheeseburger for a celery stick. It takes a full and complete lifestyle overhaul that may require generations to affect a family line. But you can totally prevent alcohol and tobacco illness by never lighting up or popping open that cold one.

Addiction may be a disease, but even that is 100-percent preventable because that first drink or smoke is a choice. A penny toward prevention is worth billions toward a cure.

Well, some of this we have control over, some we don’t. It’s so hard to imagine how people can just not care about their own well-being and how that affects those around them. As we age, we need more help from others. Wouldn’t it be great if that burden were just a little easier on our loved ones?

Yes, we’re living longer. But, despite what the big pharmaceutical company advertisements tell you, the quality of that long life is not measured in milligram doses.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com

The needs of the many

In Charities, Education, history, Local News, Media, National News, Opinion, Politics, psychology, Uncategorized on December 25, 2017 at 2:50 pm

Deer In Headlines
By Gery L. Deer

There is a quote from the Star Trek science fiction franchise that has been repeated often throughout the various television series and movies, “the needs of the many outweigh the needs of the few.” The phrase was first spoken by Leonard Nimoy’s character of Spock in Star Trek II: The Wrath of Khan as he tries to reassure his Admiral Kirk about a command decision.

It might be a fictional source, but the sentiment carries a great deal of merit, especially in today’s self-gratification-focused society. The concept is based on a logical determination wherein decisions are made to favor the needs over those of a large population of just a few individuals or even a single person.

Much of the time decisions are made from a very personal, emotional point of view. And there are people out there who simply live in their own little reality, completely oblivious to how their own behavior affects others, so logical thinking just isn’t within their comprehension. But there are three areas where people can make a difference in affecting the lives of far more than themselves and the few who might immediately benefit from a single decision.

First, the needs of the many should be the primary concern of government officials – always. At the state and federal levels, members of legislature seem far less concerned with helping their whole citizen constituency but rather filling their own coffers and lining the pockets of their big donors.

The local level seems to be more about ego, people who want to have their name on everything and be the big fish in the small pond. If those who are sent to represent “the people” would actually do that for a change, the country would be in a far better state.

In business, the idea is to make a buck and show a profit, and those aren’t bad things because they mean jobs and a growing economy. But when business benefits from bad practice, like unregulated pollution or any other activity that could cause harm either physically or economically to an outside population.

Commerce can be community-minded and still make money, the two needn’t be mutually exclusive. Everyone will benefit when a business focuses on the needs of the many, instead of the needs of the stockholder or management chasing the next bonus, whatever the cost.

Individually, each person can make a difference by just taking a moment to consider the consequences of every decision. When people consider the larger picture and understand how their choices affect those around them, the outcome can be far more appealing to everyone affected.

The first thing that comes to mind is intoxicated or distracted driving. Waiting to send that next text or check Twitter, calling a cab or Uber after a particularly “loaded” holiday bash could literally save lives.

What hasn’t been revealed here is that, at some point, the needs of the few, or the one, outweigh the needs of the many. Not because of logic, but because we are human, and we make illogical, emotional decisions and sometimes that’s a good thing.

As a family caregiver for a special needs child or an elderly parent, for example, you might need to adjust your day-to-day activity to accommodate your charge. One person, who requires that the world adjusts to them sometimes. And no one is perfect. But, most people will put the needs of that individual first, weighing how everyday decisions affect everyone involved.

Sadly, it is impossible to change some people and altering the “me” mindset of a culture could very well take generations. Plus, there will always be power-hungry politicians, self-absorbed celebrities, and that one neighbor who continually throws her dog droppings over the fence into the next yard.

In the end, the problem is all about people; illogical, unpredictable, impulsive, self-driven people. It would be great, though, if we, as a society, could start thinking in a more logical manner, something incredibly unlikely given the current state of entitlement and gluttony that has overrun America. Maybe with a little effort on the part of each individual, everyone might eventually, Live Long, and Prosper. See what I did there?

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gldenterprises.net.

Grandma doesn’t know me anymore.

In Health, Holiday, Opinion, psychology, Religion, Science, Senior Lifestyle, sociology, Uncategorized on December 25, 2017 at 2:29 pm

When a family member has dementia or Alzheimer’s disease, it’s difficult enough for adults to understand, let alone a child. For a youngster, it can be confusing and scary.

Based on a true account, here’s a story about little Anna who was sad because her grandma doesn’t remember her anymore and how her mother helped her understand. Hopefully, it can help someone you care about as well.

“Anna, it’s time to go see Grandma.” “I don’t want to go,” the little girl answered. She sat in her bedroom with her head in her hands as her eyes welled. “Grandma doesn’t know me anymore. Why doesn’t she like me?”

Anna’s mother sat down on the bed next to the seemingly inconsolable 6-year-old. “It’s not her fault sweetie,” her mother said. “She got sick and has trouble remembering things now.”

“But why me,” the girl sobbed, looking up at her mother, tears pouring down her reddened cheeks. Her mother put an arm around the child, fighting back her own tears. After all, it was her own mother who had the illness. “She doesn’t know me anymore either baby,” she told the girl, brushing the curly brown locks away from her face.

“It’s not fair,” the girl squeaked through her tears. “Why did she have to get sick? Grandpa’s not sick. He remembers me.” “I don’t know why,” said her mother. “I think it’s just how different things happen to different people when we get older.”

Anna looked up, quizzically, wiping tears from her face with her sleeve. “What kinds of things?” “Well, do you remember how your Uncle Jack had trouble hearing you last year until he got his hearing aids?”

“Yes. But now he hears everything. He’s always shushing us.” Her mother chuckled through her tears. “Yes, well, it’s kind of like that. When we get older, some parts of our bodies don’t work as well as they once did. For Uncle Jack, it was his hearing, but for Grandma, it’s her mind. Over time, her thoughts and memories got all scrambled up.”

“Let me try to explain it another way.” Anna’s mother picked up a completed jigsaw puzzle from the night table that the girl had been playing with at bedtime. She held the finished puzzle so the girl could see the picture, a family portrait, with Grandma and Grandpa right up front.

“Last night we took all the pieces of this puzzle and put them in just the right spot to make the picture. Well, the puzzle pieces are like the memories stored your mind.” Suddenly she dumped the puzzle on the bed, and the picture dissolved into a pile of jumbled pieces.

“Just like the puzzle, all the pieces have to fit together just right, or the picture doesn’t make any sense. The thoughts and memories that help Grandma remember people and things are all jumbled up, so to her, the world looks very different now.”

The little girl stared at the mixed-up puzzle quietly. For a long moment, she said nothing. “Can we get her a hearing aid to help put the pieces back,” she asked, hope in her blue eyes.

Her mother held back a laugh while simultaneously wanting to burst into tears. “No sweetie, there’s no way to fix Grandma. All we can do is take care of her and try to help her be happy and comfortable.”

Once again, the girl was silent, then she said, taking her mother’s hand, “I’m sorry your mommy is sick. If you got sick, I’d try to help put your puzzle back together.”

Tears gushed from her mother’s eyes as she saw the compassion in her little girl’s face. “Thank you, honey,” she said, trying to wipe the tears, “I know you would.” She smiled and stood, clasping her daughter’s hand. “Ready to go see Grandma now?”

“Yes,” the little girl said. She looked at the bed where the jigsaw pieces had landed. “Can we take the puzzle picture? Maybe if I do it with her, it will help Grandma remember us.” “Yes, honey. That’s a great idea.”

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. Information at gerydeer.com

Coping with the Big “C”

In Economy, Health, Opinion, psychology, Science, Technology, Uncategorized on November 20, 2017 at 9:06 am

Deer In Headlines
By Gery L. Deer

According to the statistics, more than 14 million people are living with cancer today in the United States. Something like 39 percent of all men and women will be diagnosed with some form of cancer in their lifetime. It wouldn’t be much of a stretch to call “cancer,” on the whole, an epidemic.

Every day we’re flooded with “awareness” messages and celebrity pleas for donations to this cancer group or the other. But will there ever be a cure? And how do victims, and families, cope with the stress that comes with the realization of a cancer diagnosis?

First, let’s discuss the possibilities of a cure. For any organization to state, emphatically, that they’re working on a cure for “cancer” is a bit misleading. Cancer comes in many forms. Every research group must focus its attention on one specific type to formulate treatment and potential cures. And research is expensive.

There are countless organizations dedicated to raising funds for research but, unfortunately, that’s probably all it will be. Without sounding like the dark heart in the room, cancer is a huge cash cow to research labs and big pharma. There’s far more money in treating the disease than there ever would be a cure. It might sound cynical, but it would be naive to think there wasn’t some of that kind of thinking at play here.

But what of those who are already affected, how are patients coping with it? Each stage of the journey through cancer care brings about its own set of emotional responses. Granted, a great deal of the initial response depends on how serious the cancer is – not that there is a kind that isn’t. A good prognosis will make the impact a bit less difficult to handle.

Most patients are angry at first, experiencing a level of, “why me?” There’s some denial, more anger, and finally acceptance in some fashion. Dealing with that emotional roller coaster can be incredibly difficult for people, not just the patient but family and friends as well.

What we are told to do by the experts is to look for ways to cope with it in our own way. They first suggest you try to learn as much as you can about the diagnosis, what type of cancer it is and how it is treated. But be aware – it might seem frightening because the information is often provided out of context for the individual situation.

It’s also suggested that you express your feelings about it. Too many times we try to put on a brave face for family or friends and never really let it all out. It’s not only healthy, emotionally, to exercise those feelings, it can help the healing process.

Taking care of yourself through proper diet, exercise, maintaining your regular routines as much as possible can also help. As human beings, we need normality to function. Try to keep as much of it in your day-to-day life as possible as you move through your treatment.

Participating in support groups and talking with others who have shared your experience can be beneficial as well. There’s nothing more frightening than the unknown. When someone shares their experience with you, and knowledge can help ease fear.

We’re also directed to do our best to focus on what we can control in the situation, rather than worrying about what we can’t. Worrying only wastes energy and creates its own stress.

I recently met a woman who, during her treatment for breast cancer, a professional artist who painted stones from the hospital parking lot. Each stone represented how she felt after each treatment, all 33 of them. She made a full recovery but insists the practice helped her focus and have something within her control that also allowed her to deal with her feelings.

No one can say how they’d react to a cancer diagnosis. But, knowing you’re not alone can really help. If you or someone you know is dealing with cancer, no matter what the prognosis, be as positive as you can, and don’t miss out on a minute of life in the process.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is syndicated by GLD Enterprises Communications, Ltd. More at GeryDeer.com.

Sexual assault is a societal problem.

In Crime, Entertainment, Health, National News, Opinion, psychology, Religion, sociology, Uncategorized on November 6, 2017 at 8:29 am

Deer In Headlines
By Gery L. Deer

The continued exposure of alleged sexual assault and mistreatment of women within the entertainment industry have shaken some pillars of the Hollywood elite. But exactly what good will come from the heightened media attention? More to the point, since nothing about this problem seems much of a secret, why aren’t we addressing this issue in other industries with as much vigor?

A couple of weeks ago I was involved in a discussion about the idea that Hollywood’s misogynistic, casting-couch culture will likely never change. In case you’re not aware, the term “casting couch” refers to the practice whereby actors or actresses are awarded a part in a production in return for granting sexual favors to whoever is in charge. That could be a producer, casting director, agent, whatever the situation.

Harvey Weinstein has become the poster boy for Hollywood’s misogynistic culture. But he is certainly not alone.
(Photo by Ray Tamarra/GC Images courtesy Variety)

Because the entertainment industry is, even now, dominated by men, this despicable practice has largely been perpetrated on women. These men promise stardom, fame, and prey on lifelong dreams for a few minutes of repugnant self-gratification.

Cultural change within an organization, or an industry, is not so much different from that of a society. There is a status quo that has developed over time, fueled largely by the ambitions of people hoping to succeed and by those already at the top who abuse their power for nefarious gain.

It’s a struggle between the powerless, trying to achieve some level of status, and the powerful, who already have it and may not have achieved it solely on merit, but by largely more devious means. As the floodgates of these allegations began to break down, more women – and men – came forward.

Although this issue should be about decency and civil rights, it has, of course, also turned political. Many of the women coming forward have been labeled publicity hounds and opportunists, primarily by conservative media. While there is certainly some measure of that going on, who can say what is real and what is unscrupulous? Only by investigating each situation can the truth come out and to not do so would be an incredible injustice.

Additionally, the entertainment industry is certainly not the only one where this kind of atmosphere is prominent. Every business has its unspoken norms, with the same stigmas attached to coming forward.

Mistreatment of women is a society-wide problem, with no isolated industry or socioeconomic group. And, while these issues tend to involve women being the subject of the abuse or misconduct, it can happen between anyone in a position of power and a subordinate or a person who feels they are required to accept such behavior because of their status. Unfortunately, we may never know the broad-reaching effects of this issue, especially when so much goes unreported or unprosecuted.

Very few of the well-documented cases within the Catholic church over the years have seen justice. It’s sickening to think that the church has so much power as to avoid the prosecution of potentially hundreds of priests who have spent years sexually abusing young boys. You’d think that the faithful would want to end abuse of any kind, but religion often plays a major role in perpetuating the oppression of women.

Many faiths persist in the subjugation of women to lower status than men, keeping them in positions of service. Young girls are taught to be fruitful and multiply and have as many children as possible to increase the congregation to better serve their god. It is one of the prime duties under the doctrine of their beliefs.

This is a disgusting level of abuse that no one seems to even want to discuss, let alone change. And, because this speaks directly to ignorance and misogyny so prevalent within the Bible-belt following of the conservative right, nothing will be done while they are in power.

Sexual assault and harassment are known and accepted practices in virtually every industry throughout the country. From entertainment to sports and government to big business, the exploitation and mistreatment of women (or others in a subordinate position) is a national, social problem. Society, as a whole, must work to end the stigma surrounding this issue and provide support and justice for those who come forward.

Gery L. Deer is an independent columnist and business writer. More at deerinheadlines.com

 

 

Avoid Election Misdirection

In Education, history, Local News, Media, National News, Opinion, Politics, psychology, sociology, State News, Uncategorized on October 19, 2017 at 6:08 am

Deer In Headlines
By Gery L. Deer

With an election coming up, it’s important to keep focused on what’s going on here at home rather than be distracted by the childish circus that has become Washington. Do you know what local governmental seats are up for grabs or the effect the next school levy might have on you if it fails?

Most of the time, we focus our attention on big stories from national news sources and lose sight of the things that really matter. Sometimes, that’s exactly what the politicians, pundits, and issue-pushers want to happen. Politics might seem, on the surface, about an open debate between candidates or issues, but it’s mostly about misdirection.

In the 2016 presidential election, the Trump camp used misdirection and the divided state of the Democratic base to push their message. While people who could greatly alter the outcome of the election were busy with the chaos on the left, Trump’s people had more opportunity to manipulate the right and win over some middle-of-the-road and undecided voters. The same thing happens on a much smaller scale right in your own backyard.

Most local candidates, regardless of whether they are incumbent, hope that simple name recognition will do the trick. Buying a few local newspaper ads and planting hundreds of signs everywhere can give them just that, not so much recognition but a hope that people can’t remember the names of the others.

Think about it. When you step into a voting booth and there’s a seat open for township trustee (and you barely know what a trustee is, much less any of their names), you’re going to pick the name you remember. In the back of your mind, you’ve seen the signs and ads everywhere of the guy who spent the most at the print shop so you touch the screen on his name and that’s that.

Then there’s some human services levy up for a vote and you have no idea what the fine print says, but it’s for the hospital, or children’s services issue right? What kind of person would you be if you say no to that, so what if you have no idea that it’s going to double your property tax for the next five years? This might seem exaggerated but the point is clear – learn about these candidates and issues before that Tuesday in November.

In this year’s election, the state issue that stands out as most confusing to people seems to be Ohio Issue 2, the drug price standards initiative. Both sides have spent a fortune in print, digital, direct mail, and broadcast advertising trying to sway your vote one way or the other, and it’s only going to increase.

We won’t spend any time on the issue here, but suffice to say that it’s controversial because it involves Medicare drug pricing agreements between the state government and pharma companies. Talk about an unholy alliance. Can you think of any two organizations that have proven to care less about the plight of the average citizen? That’s why it’s so confusing to people.

But, you’re going to have to go look up the exact wording, but take your lawyer with you. Actually, that may not help, because the language of these proposals is made overly complicated for a reason – so you can’t understand them. That’s no accident. The more complex the wording, the more confusing it is to the voter. Mission accomplished.

Remember that the local elections mean far more than the national ones in the grand scheme of things. Pay as close attention as possible to these smaller ballots because the outcomes have a far more immediate effect on your day-to-day life.

Most of these candidates have little or no money to spend on advertising so you may not even see their names until you get to your polling place. You’ll have to do some digging. Your county elections board has all the information you need to get started understanding these issues before it comes time to punch a chad, pull a lever, or tap a screen.

Take the time to know for whom and what you’re voting. It’s up to you to make the best choice for yourself and your community.

Gery L. Deer is an independent columnist and business writer. More at deerinheadlines.com

Caregiving a parent with dignity

In Children and Family, Economy, Education, Health, Opinion, psychology, Senior Lifestyle, sociology, Uncategorized on October 5, 2017 at 3:03 pm

Deer In Headlines
Gery L. Deer

When you’re a caregiver of a senior parent one of the most difficult things is maintaining the dignity of your charge. When we’re kids, our parents wipe our faces free of food, help us in the bathroom, even spoon-feed us. But, decades later, when those roles are reversed, it’s important to keep in mind that the person you’re helping isn’t a child. He or she is an adult with a mature sense of dignity and pride.

It took me a long time to get used to helping care for my parents. To say it was uncomfortable to have to help my mother dress or manually feed her would be a massive understatement. Alzheimer’s had long settled in by the time she broke a hip, but not being able to walk created further challenges. Her mind was like that of a toddler and she didn’t initiate speech or really understand anything going on around her. So, it was different than it is with my father now.

Deer In Headlines author, Gery Deer, with his father, Gary Sr.

My parents were proud people and didn’t like taking help from anyone. Now, the man who was always looking after everyone around him needs more care than he’d probably ever imagined he would in his golden years.

Like many seniors in this situation, Dad is fully cognizant of what is going on around him, but he needs a great deal of physical help in managing his day-to-day activities. One thing it took a while to understand is that his sense of personal privacy and dignity must be preserved, though it seems to outsiders like it wouldn’t matter as much anymore. It does.

Which brings us to the first point of what you can do to maintain self-worth for your senior parent, whether you’re caring for them all the time or just helping out once in a while. First, you can help maintain personal privacy and dignity by closing the door when you help him or her to bathe, dress or change clothes.

You wouldn’t think twice about closing the door when you do those things but put yourself in their place. What makes you feel awkward probably makes them feel that way too.

Don’t make a show of things. Try your best to avoid drawing unwanted attention to your charge whenever possible. Adult children sometimes have a need for outside validation of the caregiving task they’ve undertaking and can be overly dramatic in public. I can assure you it’s unlikely your mom or dad or whomever you’re caring for really wants any of that attention. They want to feel as normal and inconspicuous as possible so help them.

The more prepared you are the better. Keep a care bag packed to travel with, even if just going around town for the day. Load it with spare clothing, tissues, a towel, facial wipes, a bottle of water, specialized eating utensils, whatever your senior may potentially need, both commonly or in an emergency. Remember that their comfort comes first. Be ready for anything.

Sometimes the best way to help is to do nothing. As frustrating as it can be as a caregiver to sit by and watch your charge struggle to do something like button his shirt, there are times when you need to do just that – nothing. Although it can be part of the individual’s therapy to do normal, day-to-day things like getting dressed, it can be challenging.

And, as caregivers, it’s tough not to jump in and just do it for them. But, from the standpoint of respect, you have to let them do their best to tackle it on their own. It’s when their own frustration level peaks you might need to take over.

Naturally, there are things you have to do to care for them that they’re not going to be happy with. He or she may not want to use the cane or walker they’ve been provided. You will probably need to be firm with them on this because sometimes safety must outweigh pride.

Finally, be patient. I struggle with this one daily. Remember that this is hard for them too. Remember you’re not alone. If you need help, go find it.

Gery L. Deer is an independent columnist and business writer. More at deerinheadlines.com.