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Resisting the scientific ignorance of the GOP

In Education, history, National News, News Media, Opinion, Politics, Technology, Uncategorized on May 15, 2017 at 6:44 am

Deer In Headlines
By Gery L. Deer

I am the product of science. Well, the fact is, we are each a product of biological and chemical chain reactions that create human life. But, in my case, I was far more dependent on science than most people. I was born with myriad congenital defects that, without scientific research, would have otherwise left me, at best, hopelessly disabled, and at worst a lifespan of maybe 2 years.

While I do credit the faith of my doctor and family for their determination to see me through it all, I am far more grateful to the men and women who did the research and applied the science to my situation that saved my life and gave me a hopeful and healthy future.

Science is responsible for most things that we take for granted in modern, 21st Century first-world life. From penicillin and the electric light to computers and advanced cancer treatment, without science fact, our lives would be incomprehensibly different.

It’s for this reason that I cannot seem to grasp why so many Americans today turn a deaf ear to the scientific facts placed before them. Various representatives of the current presidential administration are continually making statements ignorant to known scientific facts, followed blindly by their supporters. None of this makes any sense.

So why do some people today seem to ignore scientific fact? That’s a very good question and one worth exploring. I have a hard time believing that people are just, well, stupid. It’s far more likely that a certain ignorance of scientific fact is a personal choice, based, I believe, on the following.

Trump and other Republican ignorance of science remind us of a child who doesn’t want to hear something a parent is telling them so he covers his ears.

First, I think that the average person just doesn’t understand most of the scientific information to which they are exposed. I’m not suggesting that people are stupid, but that most people simply aren’t trained or educated to understand the scientific jargon.

I wouldn’t expect the average person to have any clear understanding of factual climate change data. And once that data is encapsulated and truncated, even “translated” for use in a news broadcast, some of the information could be lost or distorted in some way.
Scientific data also lends itself to some degree of interpretation by the observer. If someone hasn’t the background to interpret the information being shown to them, it’s unlikely that an educated conclusion will result.

Next, comes politics, and a concept I find completely insane. What I can’t understand here is the staggering number of intelligent, educated people who follow the party line so blindly as to completely ignore facts in favor of rhetoric.

Just going along with what party leaders are doing, whether right or wrong, is certainly one of the main causes most of the trouble in America’s political system. Where are the intelligent, educated, GOP members on the inside who could stand up for scientific fact and be the voice of reason in an otherwise incomprehensibly ignorant administration?

It’s as if they were all whisked off to some bunker to be kept quiet until properly brainwashed to be the robotic mouthpieces of the administration defending whatever destructive policy is next proposed.

Finally, and again this is my own observation of people rather than an official survey, it’s my opinion that science too often conflicts with religious beliefs. Many people choose to what I have come to think of as pick and choose what science they decide to believe in.
Try to keep in mind that all science is the search for fact, not truth. Truth should be left to religious studies and philosophy. Scientific fact is not something you get to “believe in.” It either is or it is not, there’s no middle.

Why would we, the most powerful, supposedly the most technologically and socially advanced country on the planet, completely ignore an area of study that has saved the lives of millions of people throughout history in favor of political ideology?

Makes one wonder, if the White House and Congress can ignore scientific fact on things like climate change and health care, then what other important facts are they ignoring in something like national security?
Yes, the interpretation of scientific data can be inaccurate sometimes because fallible humans are involved. But flat-out ignorance of that information is inconceivable.

 

Gery Deer is an independent columnist and business writer based in Greene Co, Ohio. More at deerinheadlines.com

 

 

Users must moderate fake news on social media

In Media, National News, News Media, Opinion, Print Media, Technology, Uncategorized on November 23, 2016 at 8:08 am

Deer In Headlines
By Gery L. Deer

DIH LOGOIn the fallout of the presidential election, one topic that seems to surface a lot is the spread of fake news online and on social media. During the campaign cycle, people were constantly posting and sharing fake news all over social media, often more than real stories.

Here are a couple of examples of headlines that turned out to be completely fake: “Terrorists are funding 20-percent of Hillary Clinton’s campaign;” “Tim Kaine will ban the Catholic Church from the US if they don’t change their stance on same-sex marriage;” and “Bus loads of paid Trump protestors arrive in Austin, Texas.”

The protestor story was reportedly shared more than 350,000 times in the first day, including a high-profile Twitter share by Donald Trump. Again, none of these stories were real or had any level of truth to them.

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For decades, alleged “fake” news has earned millions of dollars from a public more than willing to pay for it!

Some false stories are merely satirical and shared out of humor or irony. Unfortunately, they may continue to be shared by some who take them as the real thing and never confirm the content, fueled by unqualified commentary.

Whether from laziness or apathy, most people never look at a story closely enough to see if the stories they share online are factual or phony. Some people never look past the headlines before they start commenting and circulating junk news. And, once shared, the cork has been removed from the bottle and the genie on her way,

People tend to share stories on social media based on political and religious views. Stories are passed along through a digital chain of telephone where no one really looks at the basis of the story nor do they take a moment to consider the logic behind even the most outrageous headline.

Those with a propensity for fake news believe either the liberal left or the fanatical right controls the mainstream media. So, combating the spread of this nonsense is virtually impossible, because even fact checking is ignored.

Additionally, the fact is that fake news has been around far longer than the Internet has even existed. Print media like the National Enquirer, the Globe and other checkout rags have long been accused of publishing stories with no factual basis.

Many of these tabloid publications have been sued for the alleged fabrication of stories. Before the Internet, these publications had circulation in the hundreds of millions but that has dropped considerably over the years. Why wait for sensational stuff at the grocery store checkout when it’s immediately available on Facebook?

There’s also something ironic about the fact that people who seem so upset at the slanted reporting of mainstream media will spend so much time circulating nonsense stories everywhere else. So what can be done? Most of that is up to the reader.

Much of the blame for the proliferation of nonsense news has been focused on the social media outlets. Facebook has come under fire recently for not doing more to limit the distribution of false news during the election cycle. Unfortunately, it’s not the responsibility of social media operators to ensure the accuracy of content generated and propagated by its users.

The real culprits are the folks on the other side of the computer and smart phone screens. Social media operates because of people and if they stop circulating this junk it’ll dissipate. It really is that simple.

Forwarding some outlandish tale simply because it degrades an opposing view benefits no one. And, commenting on a news story without checking out its validity just makes people look ignorant. Sorry, there’s no nice way to say that.

But just imagine if people read beyond the headline and checked out a story from a couple of different resources before passing it along as “fact?” The level of garbage flowing around social media would be immediately cut in half.

Before reposting something, check it out and make sure it’s a real story. They get it wrong sometimes too, but generally, if it didn’t come from a mainstream news outlet, it’s probably not been verified by anyone. There’s nothing new about sensationalism in news, but responsibility for the constant viral circulation of fake or outrageous stories must rest, at least in part, with the users.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com.

Deer In Headlines takes to the online airways in new podcast

In Business, Dayton Ohio News, Entertainment, Local News, Print Media, Technology, Uncategorized on October 21, 2016 at 9:22 am

Xenia, OH – Sept. 26, 2016 – Jamestown columnist, Gery L. Deer, has just moved his long running op-ed newspapers series, “Deer In Headlines,” into the 21st Century. As of September 27th, 2016, fans of the popular series can listen to the audio version on their computer, tablet or smartphone at MyGreeneRadio.com.

Deer In Headlines author, Gery L. Deer

Deer In Headlines author, Gery L. Deer

A 25-year veteran of freelance journalism, the origins of Deer’s column, which first hit the pages of the Xenia Daily Gazette in 2008, began with an editorial in protest of a required college class having been cancelled (his efforts got the class reinstated). But this was only the beginning.

In 1993, he wrote a couple of letters to the editor and was soon asked to do a few guest columns for the Gazette, followed by a monthly technology series that lasted into the early 2000s. “Deer In Headlines” came in 2008 while working as a features editor with the Brown Publishing chain. In fact, it was one of his fellow editors who inspired the column’s quirky name.

Although the column made the leap in 2014 from the printed page to the small screen as a monthly feature on the WDTN-TV2 program, “Living Dayton,” this is Deer’s first venture into the podcast world.

MyGreeneRadio.com is an online radio station that launched in February of 2016 by long-time broadcast professional, Todd Hollst, to provide locally produced content along with music and area information. The format offers listeners a variety of music and a menu of podcasts featuring locally focused topics from philanthropy to sports.

“When Todd suggested he would like to have a podcast version of Deer In Headlines for his radio site, I was honored, for sure, and it seemed a logical progression.” Deer said. The syndicated print version reaches about 50,000 readers per week, with significant and growing digital following. So what can fans expect from the podcast version?

“At first I’ll just be doing an audio version of the printed column, with a few alterations here and there for the podcast,” Deer said. “Eventually, however, I’ll have some original segments especially for this medium.” You can listen to Deer In Headlines along with its other podcast counterparts, free, online at MyGreeneRadio.com and download it on iTunes.

Deer In Headlines is a product of and distributed by GLD Enterprises Communications, Ltd. More information is available at gldenterprises.net.

Tech’s next logical step

In Business, Economy, Entertainment, Local News, Opinion, psychology, Science, Technology on September 15, 2016 at 6:12 pm

Deer In Headlines
By Gery L. Deer

DIH LOGOAs Apple releases details on the next iPhone (number 7), some changes in the product have met with mixed reviews. The main point of contention is Apple’s decision to do away with the headphone jack, partly in an effort to waterproof the device, a fault that users have complained about for years. But another obvious reason was to force consumers to purchase expensive Bluetooth, wireless ear buds.

Whatever the purpose, major changes in technology have always given pause. As consumers, we hate change. We like what we like and it needs to remain as we remember it. The white, wired headphones have been a symbol of the Apple device culture since the iPod burst on the scene in 2001.

A natural progression from the success Sony experienced in the 1980s with the Walkman, the iPod kept Apple from bankruptcy and ushered in a new era of personal technology. The times change and technology changes with it.

Just to make the point, let’s not forget that earlier this year, the last VCR rolled off the assembly line and into the history books.

Technological innovation is driven by a host of influencers, from government research to the demands of the consumer. A company like Apple has great pressure on it to be innovative but can’t always hit the mark. The Apple Watch is a good example of this kind of fluid change in consumer following.

When it debuted, the wearable tech was going to revolutionize how we use smart phones, monitor our health and more. But even now, it has underperformed in almost every way, especially in sales. Either the public wasn’t ready for it, or the device wasn’t robust enough for the consumer.

Of course, Apple has tried to respond to complaints regarding the watch, issuing updates and several changes to the next model, but it may be too little too late. Or, it’s entirely possible, the gadget just isn’t going to fly, and that happens sometimes.

vm700_manualIn the 80s, the Commodore 64 and the Apple II were the pinnacle of home technology, offering games, word processing and the first glimpses into what we now know as social media. Today, a smarter phone and thinner tablet seem to be the highest demand consumer technology, with better Internet connection and more apps being the selling points.

So where are things headed next? That’s a good question and every major tech company in the world would pay big bucks to whoever could tell them. But, barring a psychic hotline with a beam into the future of the next iPhone or Kindle Fire, it’s a coin toss.

While innovation is the goal, the consumer is a fickle mistress. Developers always proceed with a best guess combination of “this is what would be great tech,” “since they like this, they should like that,” and “let’s just build it and see what happens.” There’s really no way to tell.

During my days in tech, I worked in the programming side, watching companies like CompuServe and AOL amass the fortunes of Midas and then sliding down the hill of obsolescence in a relatively short period of time. But, here’s my educated guess, in case you’re wondering.

Television is still king of advertising and, to capitalize more on that, it will become more mobile soon as well, allowing you to watch live TV over your cell phone with a digital receiver transmitted via your wireless carrier. Wireless cellular companies are going to have to step up their game, in both speed and bandwidth.

I work with a lot of Apple products in my career, but I think that the iPhone is about to be dethroned as the hippest, coolest thing on the market. Partly because the iPhone 7 really has no major innovations and the cost seems to keep going up. That said, every device manufacturer must stay ahead of the game with better operating systems and app availability.

My forecasts here could be totally off the mark. But, whatever happens, it’s in everyone’s best interest to keep up with the times. There are endless possibilities, but you need to have patience and be open-minded about change.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com.

Watch for the new Podcast version of DEER IN HEADLINES coming soon on mygreeneradio.com!

Star Trek: Beyond, a fitting 50th tribute

In Entertainment, Media, Movies, Opinion, Science, Technology, Uncategorized on August 8, 2016 at 9:14 am

Deer In Headlines
By Gery L. Deer

DIH LOGOIn 2009, Paramount Pictures released “Star Trek,” a modern, big screen, retelling of the classic science fiction television series created by Gene Roddenberry. Directed by J.J. Abrams (Lost, Star Wars: The Force Awakens), the film offered fans an alternate beginning to the life of Captain James T. Kirk, played by Chris Pine.

Abrams’ take on nearly a half-century of Trek lore angered a good portion of the fan base. In this first foray into Trekkie land, he managed to hit the delete key on some very important story canon. And, just to make the point that he could do whatever he wanted with the franchise, in the second film, Star Trek: Into Darkness, he did it again.

This time, he brought back Khan (played by “Sherlock’s” Benedict Cumberbatch), Kirk’s nemesis from the original series and again in 1982’s Star Trek II: The Wrath of Khan. Since the origins of Kirk and company were altered, the Enterprise didn’t stumble upon Khan’s derelict spacecraft as it did originally, but ended up fighting him anyway thanks to a power-mad Starfleet admiral.

Once again, fans reeled. As a fan myself, my opinion is that it was a terrible film. It was a bad copy of the first Star Trek II (now that’s not confusing is it?). So where would they boldy go next? Well, fortunately, with Abrams having been snatched up by Disney to take over the Star Wars world, they needed new leadership.

When the first Abrams Trek was released, I had the privilege of reviewing it for my hometown newspaper. While I enjoyed the film, I, like many of my fellow fans, found it lacking a “Star Trek” feel. It was more action and less “human.” I could live with the alternate universe concept, after all, it’s “Star Trek” and you can do anything you want with it. But the complete disregard for the character-driven humanity that Roddenberry injected into the franchise in favor of a nauseating level of lens flare and CGI effects was a bit much for me.

Chris Pine (Kirk) and Zachary Quinto (Spock) in Star Trek: Beyond   Photo Courtesy MovieWeb.

Chris Pine (Kirk) and Zachary Quinto (Spock) in Star Trek: Beyond Photo Courtesy MovieWeb.

This summer, Paramount released the third in the alternate Trek series, “Star Trek: Beyond.” And, in my humble opinion as a lifelong fan, this time they got it right. Co-written by Simon Pegg, who plays “Scotty” in the films, “Beyond” offers more of what “Star Trek” is famous for – the human struggle to achieve and make a difference.

With numerous nods to the original by way of images, original series dialogue and character interactions, “Beyond” is the first in this series to make this fan actually want to see it again – and again. It’s just a fun movie. It’s “Star Trek” again, well, almost.

As good as it is, “Star Trek: Beyond” still lacks something, but we can’t have Shatner and Nimoy back on the bridge. Nor can we go home to the comfortable captain’s chairs of the 1980s feature films. But, with a fourth film already given a green light and a new TV series set for streaming video in 2017, “Star Trek” may have finally found its second wind.

I’m still in favor of J.J. keeping his director’s chair over at Lucasfilm and staying away from the Starfleet world indefinitely. He just doesn’t get it. Not that I really think he gets “Star Wars” either, but I don’t care as much about that.

To me, “Star Trek” is not space fantasy, but science fiction in the best sense. It offers a positive vision of our future and suggests that we can be better people, that humanity is worth saving and any film or TV versions from here on should perpetuate that concept

With the passing last year of Leonard Nimoy (Spock prime) and the recent tragic death of Anton Yelchin (Checkov), this film could have been a painful reminder of loss. Fortunately, “Star Trek: Beyond” is a wonderful tribute to original Enterprise crew, all of whom get a quick photographic cameo, and it’s a fitting celebration of Star Trek’s 50th Anniversary. I’ll be seeing it again for sure, and so should you. Live long, and prosper.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com.

 

 

Media doesn’t control anyone

In Economy, Education, finances, Media, News Media, Opinion, Politics, psychology, Religion, sociology, Technology, Uncategorized on August 4, 2016 at 10:01 am

Deer In Headlines
By Gery L. Deer

DIH LOGOIf you do a Google search for, “how the media controls what we think,”you’ll find dozens of articles, videos and feature stories on the subject. Each claims that news programs, TV commercials and even movies are so powerful they can actually control your mind.

To say that I find fault in these kinds of reports would be an understatement, but what exactly are they talking about? Let’s briefly examine these as separate concepts. First, there’s the advertiser. How is it that advertisers create commercials that convince people to buy things they didn’t even want in the first place?

Well there are countless components to creating an effective advertisement, but the primary way to get customers to buy is through media saturation. This is where you see and hear an ad for a product or service over and over again, on every medium – radio, TV, online, everywhere. Eventually, the message is so engrained into your mind you can’t help but remember it.

If you’re a commercial radio and television consumer, the best example of this kind of advertising is from auto dealers. Car dealerships flood the media with the same, nauseating advertisements, chock full of shouting announcers or gimmicky slogans.

Actually, when advertisers saturate the airwaves like this, the ads don’t event have to be particularly good, just slightly memorable with the name and product repeated over and over again. It’s the frequency that causes you to remember them.

There is no question that the media gets in our heads. Today we are so connected by the Internet and on every manner of device that some people struggle to be away from the constant flow of information even for a brief period of time. All of this has led to the idea of what is sometimes called “media mind control.”

You're probably far more likely to be "brainwashed" by a company like Apple that convinces you how "cool" something is and play on your own vanity. You're still making the choice.

You’re probably far more likely to be “brainwashed” by a company like Apple that convinces you how “cool” something is and plays on your own vanity. You’re still making the choice.

But, in my opinion, as a working part of the media in question, all of this is nonsense… sort of. If you really believe an ad can “make” you buy something or that the news can force you to vote for a particular candidate for office, then that’s pretty sad. Where is your own free will? Why follow the lemmings?

Media can “influence” the decision making process by presenting information tooled towards a certain message or ideology. But the decision to buy into any of that is all on you. The people writing the mind control articles I mentioned earlier have forgotten one, basic idea – we all have a freedom of choice and will.

Even though it might not seem like it sometimes, people choose what they’re going to believe. Advertisers and politicians are hoping you don’t exercise that free thought component of your brain and just follow blindly where their media leads.

Yes, they will play your heartstrings like a cheap fiddle and go at your sense of need and desire until you feel like you can’t live without … whatever they’re selling. But if you are so brain dead that you actually fall for their nonsense, then that’s your fault, not theirs.

We must stop blaming the media for everything and take some personal responsibility for our own bad judgment. News outlets reporting on a shooting did not cause the next mass murder, the guy on the trigger chose his actions. Donald Trump and Hillary Clinton didn’t “manipulate” anyone into following them, the choice was made by each individual. Period. Any other conclusion is a bit delusional and conspiracy-minded.

Again, influence is the key word here. You can be influenced easily enough, but full on “manipulation” by the media, or anything else, is based on a level of control that we, as individuals, have to give up in order to be affected by it. If you choose to hand over your independent thought and free will then the problem rests with you, not the media you consume.

This, no doubt, will be an unpopular statement considering the “my bad behavior is someone else’s fault” society we live in today. But it’s true, nonetheless. Without threat of harm or other level of duress from an outside source, the only person who can make you do anything – is you.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com

DMS ink celebrates new facility with ribbon cutting

In Business, Dayton Ohio News, Economy, Local News, Media, State News, Technology, Uncategorized on July 15, 2016 at 12:37 pm

Yellow Springs, OH – July 12, 2016 – The management and staff of DMS ink celebrated the grand opening of their new headquarters in Yellow Springs this week with an exclusive, invitation-only ribbon cutting and reception. Guests were treated to a tour of the new facility and the opportunity to network and enjoy refreshments in the building’s architecturally stunning atrium.

DMS ink (formerly Dayton Mailing Services) has thrived in the direct mail, digital print, and data management industries for more than 30 years. The company purchased the facility at 888 Dayton St. earlier this year and began moving corporate operations and subsidiaries from the original Dayton, Keowee St. location in April.

In her remarks, owner and president, Christine Soward noted, “It is my sincere hope that our expansion into this new facility will continue to inspire our creativity and innovation to benefit not only our financial security, but also contribute to fulfilling the lives of our employees, customers, vendors and anyone else affected by what we do here.”

DMS ink provides innovative, cutting edge solutions using the latest technology to increase capabilities, improve efficiency and reduce costs, while maximizing consumer response and meeting the needs of the client. DMS ink is a minority and woman owned certified business serving clients nationally. In order to demonstrate the speed of production at DMS, each visitor received a personalized memo book and a mock newspaper featuring a photo of the actual ribbon cutting ceremony that was printed during their tour.

While some production operations will remain in the downtown Dayton facility, most have been relocated and expanded in Yellow Springs. This includes The Bricks Agency, the company’s creative strategy firm and Barrett Brothers Legal Publishing. More information is available online at dmsink.us.

Here is a photo gallery from the event. Photos by Kris WellsThe Bricks Agency  www.thebricksagencyohio.com

Yellow Springs company, DMS ink, elevates inkjet capabilities

In Business, Dayton Ohio News, Economy, finances, National News, Technology, Uncategorized on June 15, 2016 at 3:56 pm

 

One-stop print shop opens the doors to new business opportunities

MELVILLE, N.Y., June 15, 2016 – Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced an advancement in its ongoing strategic relationship with DMS ink, a full-service direct mail marketing company located in Yellow Springs, Ohio. The installation of the Océ VarioPrint i300 and Océ ColorStream 3900 color digital presses in the DMS ink facility serves to expand their services to their customer base, and illustrates Canon Solutions America’s ongoing commitment to advancing customers’ print output through cutting-edge inkjet technologies.

DMS ink, formerly Dayton Mailing Services, recently moved its headquarters and most of its production to Yellow Springs, Ohio from Dayton.

DMS ink, formerly Dayton Mailing Services, recently moved its headquarters and most of its production to Yellow Springs, Ohio from Dayton.

DMS ink, originally known as Dayton Mailing Services, was founded in 1983. The company has thrived in the direct mail space for more than 30 years through its ability to adapt, staying at the forefront of the industry with cutting-edge concepts and solutions while serving a dynamic customer-base. Since its inception, DMS ink has been known throughout the region for providing best-in-class mailing services and handling its customer projects from design to distribution. With a team of dedicated professionals, the direct mail marketing leader helps a wide range of businesses including healthcare, financial, retail, insurance, and many others, to reduce their costs by offering unique capabilities that go beyond industry benchmarks.

As successful and reliable as DMS ink is within the mail marketing business landscape, to put an emphasis solely on those capabilities would be a disservice to a company that has recently expanded its operations to include leading data services and digital print offerings. Over the last five years, the Ohio-based full printing and fulfillment center has grown into a prosperous digital print provider that now boasts some of the most game-changing technologies that are redefining the industry. This transition began in early 2005 when DMS ink began its shift from a traditional letter shop to a variable data printing provider, and is most recently represented by the company’s acquisition of the Océ VarioPrint i300 sheet-fed inkjet press and the Océ ColorStream 3900 inkjet press. Since the arrival of these advanced presses, the early adopter of inkjet has opened the doors to even broader business opportunities.

“I cannot stress enough the level of activity and excitement within DMS ink as we continue our migration to a critical document company with state-of-the-art digital print capabilities,” said Christine Soward, president and owner of DMS ink, whose commitment to innovation and emerging technologies has grown the company’s revenue by double digits over the last several years. “The enthusiasm around our company is perhaps best highlighted by our purchase of what we feel is the product that will lead the charge in the industry-wide inkjet movement, the Océ VarioPrint i300.”

When DMS ink went to market for an answer to its crucial digital print needs, it specifically searched for improvements in print quality and a press that could provide commercial-type color at transactional-type costs. With a commitment to innovation, Soward and her team put an equal focus on finding a digital press that could help diversify their client roster and overall offerings while handling new and more diverse applications with an eye toward profitability. Additionally, DMS ink knew that with the emergence of new inkjet technologies, there was an answer to its ongoing quest to break down the barriers it was finding that pertained to offset printing, short-run jobs, postal optimization, one-on-one personalized communications, and the ability to maximize uptime.

“The new Océ products have allowed us to run jobs at an unbelievable rate and with incredible quality,” added Jim Hoffman, vice president of Business Development at DMS ink. “Of course you always want to get the most out of your investment, and with the Océ VarioPrint i300 and Océ ColorStream 3900 we can now fully leverage our finishing capabilities, which has resulted in heightened efficiency and automated workflows. Our core goal of becoming less of a mail house and more of a strategic partner has been greatly enhanced with the print functionality we now have with our newest acquisitions.”

Built to allow its users the ability to grow within a market that is evolving rapidly, the Océ VarioPrint i300 bridges the gap between the application flexibility and efficiency of sheet-fed presses and the economy and productivity of web-fed systems, without compromising quality. As witnessed by DMS ink, the digital press was designed to offer premium quality output with proven inkjet productivity and flexibility. Operating as the ideal complement to this leading press is the Océ ColorStream 3900 full color inkjet printer. Recognized as one of the fastest growing inkjet presses in the industry, its production and media flexibility enables a simplified transition of applications and business models to more sophisticated documents with variable personalization and smarter communication in color.

“With the confluence of new technologies and the ever-apparent shift to inkjet, we have dedicated ourselves to finding the best way for our customers to accelerate the offset-to-digital print migration with products that will set the bar for the inkjet movement,” said Francis A. McMahon, senior vice president, Marketing, Production Print Solutions, Canon Solutions America. “However, none of that is possible without feedback from our valued customers like DMS ink, which allows us to modify the technology to best fit their business goals and prepare them for expansive growth.”

The collaboration between Canon Solutions America and DMS ink did not end with the installation of the Océ VarioPrint. With the intention to migrate the rest of its inkjet products and to further enhance its workflow, DMS ink additionally implemented the Océ PRISMAproduction print workflow and output management system. This addition is set to provide DMS ink with the ability to create a unified platform for mid to high volume, high speed printing for its entire production print fleet.

“This is very much a time of change and growth here at DMS ink, and we could not be more excited to experience that growth alongside Canon Solutions America,” added Soward. “The future looks bright for DMS ink and our customers!”

 

About DMS ink
DMS ink (formerly Dayton Mailing Services) has thrived in the direct mail, digital print, and data management industries for more than 30 years. Their goal is to become a true partner to their customers and an extension of their business through trust and dedication. DMS ink provides innovative, cutting edge solutions using the latest technology to increase capabilities, improve efficiency and reduce costs, while maximizing consumer response and meeting the needs of the client. DMS is a minority and woman owned certified business serving clients nationally. Their unique capabilities are sought by a wide range of businesses from healthcare, financial, retail, political, energy, automotive, non-profits, and many others that require full project management of design, material acquisitions, complex data programming, variable content, printing, fulfillment and mailing services.

About Canon Solutions America, Inc.

Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes improve sustainability, increase efficiency, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon Solutions America is headquartered in Melville, N.Y. and has sales and service locations across the U.S. For more information on Canon Solutions America, please visit csa.canon.com.

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Canon is a registered trademark of Canon Inc. in the United States and elsewhere. Océ is a registered trademark of Océ-Technologies B.V. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged.

© 2016 Canon Solutions America, Inc. All rights reserved.

Fitting in at Hamvention.

In Education, Local News, Opinion, sociology, Technology, Uncategorized on May 24, 2016 at 8:30 am

Deer In Headlines

By Gery L. Deer

DIH LOGOWe all have it; that one single thing about ourselves that makes us either feel different or seem weird to other people. Different and weird are relative terms, of course, depending on the perception of those around us.

For example, someone walking around a cattle ranch in Birkenstocks and shorts might seem incredibly out of place. Is it weird to be wearing this kind of apparel or just so because of the location? It really depends on the observer.

Case in point. This past weekend I attended my very first “Hamvention;” the massive amateur radio convention held in Dayton, Ohio each spring. Hamvention, which is a registered trademark by the way, has for many years been the world’s largest amateur radio event dating back to 1952.

It’s organized and sponsored by the Dayton Amateur Radio Association (DARA) and draws thousands each year to attend workshops, learn about new technologies and shop the hundreds of vendors selling everything from antennas to software. I was raised around the CB radio, but never really exposed to the culture surrounding “ham” users. Incidentally, the term “ham” is a derivative of the colloquial name for an amateur radio operator.

Unlike citizen band (CB) radio, amateur radio requires an FCC license and operates on a different set of frequencies and power guidelines. Each operator is assigned an alphanumeric call sign that become a kind of personal nickname in the ham circle.

13244704_10153908418374342_9000172653944694244_nI admit some trepidation about attending, even though the adventure was my idea. My hesitation was mostly due to the shadowy reputation ham operators have for being made up mostly of the off-your-rocker survivalist, who walks around with a bag full of canned beans, a shotgun, and a ham radio and 15 foot antenna sticking out of his backpack. With no first-hand experience, it all seemed a bit bizarre.

Now, before I go much further, I need to point out here that I am no stranger to the bizarre. I’ve spent a good portion of my free time at science fiction conventions. You know, full on “Star Trek” events complete with green people and otherwise normal folks walking around speaking Klingon to each other.

Instead of me thinking the convention goers were odd, I’m the one who actually felt weird and strangely out of place. What I experienced, standing there amidst thousands of people from very different walks of life, was a fascinating collection of people, all of whom had one thing in common – their interest in amateur radio.

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Geiger counters and radiation detection of all kinds … at Hamvention 2016 – Photo GLD Enterprises Communications, Ltd.

Yes there were some, what I would normally describe as, oddballs, as well as stereotypical survivalist types. In fact, one vendor sold nothing but Geiger counters. I couldn’t have imagined where a table full of Geiger counters would look at home, carefully packed together like someone had spray painted yellow all the pieces of a life-sized Tetris game.

Still, I’m the one who didn’t look like he belonged there. But it was fascinating how people were sharing their knowledge and experiencing the trade and technology of ham radio as if it was a big group of friends who’d never met and only got together on this one occasion.

People tend to congregate with those of common interest. Conventions like this are representative of virtually all aspect of our sociological makeup as human beings. From churchgoers and athletes to writers and amateur radio enthusiasts, an interest or devotion to a culture or activity brings people together in a consistently predictable way that nothing else can.

We should all have that one thing that makes us feel odd or weird, so long as we remember we’re not alone. When we come together with others of similar interests, great things can happen. We learn, grow, and build friendships that might otherwise never have come about.

In the end, I was indoctrinated into this eclectic family. On his birthday, Jim bought himself a couple of hand-held radios but got one for me as well. I guess it’s time for me to go take the test and get my license. I’m just relieved you’re no longer required to learn Morse code. Oh, Happy Birthday, Jim and thanks.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headline is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com

Ladies and Gentlemen, I give you, the Laundromat

In Entertainment, Opinion, psychology, Technology, Uncategorized on April 1, 2016 at 11:55 am

Deer In Headlines
By Gery L. Deer

DIH LOGOLadies and gentlemen, I ask you to consider … the laundromat. There everyone’s equal; people will wear to the laundromat what they’d never be caught dead in anywhere else. I’ve always been fascinated by this microcosm of society, brought together for a single purpose, neither religious nor political, but instead hygienically motivated.

Sometimes referred to in various regions around the world as a launderette, washateria or a washette, “Laundromat” was the name originally trademarked by Westinghouse Electric Corporation for its washing machines, blending the words, “laundry,” and “automatic.” The word has since become the generic term for a self-serve, coin laundry, as “Kleenex,” has for tissues, so today the word is rarely capitalized when you see it.

They say that smells serve to remind us of the past more strongly than any of the other senses. The laundromat aroma hits you as soon as you step through the big glass door and the humidity and overwhelming spring-fresh smell of fabric softener consumes you.

Near the door, a bulletin board offers local tree trimming, babysitters and the latest pyramid company. Almost immediately, you see the long bank of massive, stainless steel washers.

12915298_10153793618889342_84962637_oThose big glass-windowed machines always reminded me of the open maw of some massive mechanical monster chewing an endless piece of frothy bubble gum. Round and round it goes, sloshing and gurgling the dirt away. Before you can put them to work, though, you need change. No debit or credit here. Coins only!

After engaging in bill-flattening ritual necessary so the machine will accept your money, laundry doers eagerly approach the great and powerful change machine. People stand before it feeding in bills with some level of excitement I have yet to comprehend, as if playing some kind of slot machine guaranteed to pay off.

Forget your detergent? Fear not! Another machine offers bite-sized samplers of the most popular brands, like one of those multipacks of breakfast cereal, urgently needed – and incredibly overpriced. Gotcha!

Once the clothes are in and the familiar sound of water rushing in begins, it’s time to wait. Some people read, others socialize and still more eat… the whole time.

Vending machines stand proudly in one corner, displaying their offerings of soda, candy and chips. I have to wonder just how old that coconut snowball must be and why is there a wrapper on that candy bar from the 90s? I’ll pass.

My appetite squelched, I glance through the “left” and found basket. It’s a dilapidated laundry basket with a sign on it indicating that the mate to your favorite pair of blue and pink socks may not have been “lost,” so much as abandoned – on purpose – by your wife – who hates them.

Wash underway; I grab a seat on one of the colorful, hard plastic molded chairs, permanently affixed to a steel frame like the benches on a carousel. A unique fixture in Laundromats, they force you to sit in uncomfortably close proximity to your neighbor. At last, my loads are done, properly washed and dried. Time to fold.

It’s my belief that a folding table is a bit like a stage where patrons put on the show of looking as if the careful folding of even the most insignificant garment is of utmost importance. I can’t imagine anyone really takes that much care and effort at home.

Eventually, my hope is to remodel the laundry room in my house to be outfitted like my favorite self-serve laundry, sans the coins. I’d have folding tables, a washtub and stainless steel machines. Although, I have to say, I’m not sold on the front-loader, I’ve always been a top-loader man myself… just saying.

I can only imagine that running a coin laundry is a tough job. But, they do have the Coin Laundry Association, a non-profit organization serving the needs of the industry, complete with support events and even a magazine.

Since you never know where or how inspiration might hit you, here’s something to consider. As I write this for you, I’m sitting in a local coin laundry. I can’t tell you its name but it’s clean, well maintained, and offers some great top-loaders, if you’re into that kind of thing.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com.