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Ignoring the reality of climate change

In Economy, Education, Environment, Health, history, National News, News Media, Opinion, Politics, Science, Technology, Uncategorized, World News on September 12, 2017 at 10:27 am

Deer In Headlines
By Gery L. Deer

As another devastating hurricane blasts its way across the southeast sections of the United States, I am still amazed at how many people continue to believe that climate change isn’t a real thing, with real consequences. Yes, logically, there is a reasonable debate as to how much mankind has affected the changes in the Earth’s climate and weather. If you want to argue that point, it is valid. But to dispute the facts of the matter, that’s just sheer ignorance.

Before getting into more of this debate, let me say that climate and weather have been an interest of mine going back to my early days. My background in physics, chemistry, and engineering gives me a more fact-based view of scientific subjects. Facts can be trusted, but the interpretation of those facts is when things get shaky.

Our planet is not some static ball of water and dirt spinning aimlessly through space. It’s a living, breathing, ever-changing construct made up of moving water, moving land masses, and billions of different types of life forms. The measurements we make of the planet’s climate – air quality, water temperatures, polar cap conditions, and so on – are really its “vital signs.”

Screen Shot 2017-09-28 at 10.25.30 AM

Photo courtesy, NASA.gov

You can check on how our world is doing right on the website of the National Aeronautics and Space Administration (NASA). The direct link is https://climate.nasa.gov. There you can read non-political facts about how climate changes affect our world and our societies around the globe. From the warming oceans, which contribute to the recent volatile hurricane seasons, to increased intense rainfall events – it’s all there, with no political slant, just the facts.

For the moment, we’re going to ignore the stupidity of politically-charged, or religiously-motivated people who pick and choose to accept facts as it pleases them and falls in line with their “beliefs.” Facts don’t choose sides and you don’t have to believe in them – they are real, they are measurable, and they can be verified.

But to that point, there are people who totally deny even the very concept of climate change, alleging that it’s, “fake news,” or whatever the terms are now, so they’d never go look at that data on NASA’s website. And yet, they’re the same people who probably went there to learn about the recent solar eclipse and watch it happen via live stream.

Interpreting the cause is another matter, but to deny that it exists just demonstrates a level of glaring ignorance in American society today. As I mentioned before, scientifically speaking, it’s my contention that after an estimated 4.5 billion years of existence, we really have no idea what is “normal” for our planet, especially since mankind has only been here for a tiny fraction of that time and keeping records for far lesser of a period.

If you’re one of those who simply likes to ignore facts for political reasons, or just because you need to think you’re “right,” then here is a suggestion. Stop looking at the thermometer altogether, any thermometer. Why? Because that’s what this all comes down to, the fact of a changing number on a non-partisan, inanimate piece of scientific equipment. All the scientists did was write it down and show it to us.

And our leaders and the current administration in the White House are going to be no help at all. As the Huffington Post pointed out a while back, “If you’re trying to wrap your head around climate change, don’t ask Donald Trump.” This was in response to the following statements he made on a radio show last September.

Candidate Trump said, “I am not a believer. Unless somebody can prove something to me, I believe there’s weather.” And his blathering on the subject hasn’t got much better since. If anything, it’s worse.

People interpret facts rather than taking them at face value. We evaluate them based on how they fit into and confirm our pre-existing beliefs. That internal bias is a constant issue whenever you’re trying to win someone over with facts and statistics, there’s just not enough emotion involved to help move ideas forward. Until people stop ignoring any fact that doesn’t fit their bias, our country will continue to be ineffective in protecting our environment.

Gery L. Deer is an independent columnist and business writer. More online at deerinheadlines.com

 

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Film scores make the movie, enhance the imagery

In Education, Movies, Music, Opinion, Technology, Uncategorized on August 8, 2017 at 1:28 pm

Music gives us a common language. Images give us a common vision. Together we gain understanding … and peace. Who knew that in the 21st Century, film score composers would become rock stars? They fill arenas with people of all ages and ethnicities who come together for a few hours to be one people, one music, one heart and one spirit.

As I tap this out on the tiny screen of my iPhone, I am sitting in the US Bank Arena in Cincinnati, surrounded by thousands of people who have come to listen to a kind of music that penetrates our pop culture. All over the country, Academy Award-winning composer Hans Zimmer not only conducts but performs alongside a group of incredibly talented musicians to bring his film music to life for crowds of thousands.

An incredible concert of pieces from films like Crimson Tide, The Lion King and Batman Begins, plus an amazing tribute to Wonder Woman with all-female lead musicians. The crowd is totally enthralled with this presentation and I cannot help but be moved and the thought of, “Finally, people get it.” What do I mean by that?

If you follow my writings at all, you know that I am a musician. Scratch that, I’m not as much a musician as an entertainer. Musicians spend years of their lives studying and working and perfecting their craft. I literally woke up one morning and could play the piano. Not exaggerating, that’s how it felt. One day I couldn’t, the next I could.

    Film becomes more alive with the right orchestrated score. (Photo Courtesy TheHustle.co)

I mention this because the most influential music in my life was that of film – John Williams (Jaws, Star Wars), Jerry Goldsmith (Star Trek), John Barry (Dances with Wolves, Somewhere In Time), James Horner (Titanic, The Mask of Zorro), and, most importantly to me, Stu Phillips (Battlestar Galactica ’78). These composers shaped the music I would eventually play because theirs was the first to come to life at my piano.

I am an auditory learner, I play by ear, not by sheet music, so the combination of an image to go with the music was particularly powerful. I could see the images from the films in my head as the music came out and the first one was the theme to the 1978 Battlestar Galactica series. An elaborate piece of music that layered two themes on top of one another seems an unlikely choice for a 12-year-old budding pianist, but that’s what fell out.

And as I grew up, film music always kept a hold on my ear far more than any other genre. And my ear was drawn to scores, not soundtracks. The difference being that a soundtrack generally included vocal pop songs and such while the score was the more “classical” sounding background music and themes. In any case, sitting in this concern made me realize that what I’d always thought was cool had finally actually become popular.

Films bring people together. Music brings people together. A huge part of what makes a great movie is the music. Imagine Jaws without the “duh dum … duh dum …” of John Williams’ famous theme? It would just be water… and a mechanical shark.

As a Star Trek fan, I can close my eyes, listen to a score from one of the films and tell you exactly when the Starship Enterprise appears on screen just by the tone and use of various themes. It’s emotional, heart-pounding, drama-inducing sound that carries us along with the characters. Music makes the movie and it is part of what ties us together as fans of those films.

Like the movies themselves, film scores reach across political, social, ethnic and economic boundaries, allowing us to have a common ground in a way that nothing else can. Movies take us on trips to the stars, beneath the sea, into battle, and through the perils of international intrigue. But none of it would happen without the amazing music created by great and incredibly under appreciated (until now) composers like Hans Zimmer and company.

 

Gery L. Deer is an independent columnist and business writer and the producer of The Brothers & Co. music and variety show. More at thebrothersvarietyshow.com

 

 

Resisting the scientific ignorance of the GOP

In Education, history, National News, News Media, Opinion, Politics, Technology, Uncategorized on May 15, 2017 at 6:44 am

Deer In Headlines
By Gery L. Deer

I am the product of science. Well, the fact is, we are each a product of biological and chemical chain reactions that create human life. But, in my case, I was far more dependent on science than most people. I was born with myriad congenital defects that, without scientific research, would have otherwise left me, at best, hopelessly disabled, and at worst a lifespan of maybe 2 years.

While I do credit the faith of my doctor and family for their determination to see me through it all, I am far more grateful to the men and women who did the research and applied the science to my situation that saved my life and gave me a hopeful and healthy future.

Science is responsible for most things that we take for granted in modern, 21st Century first-world life. From penicillin and the electric light to computers and advanced cancer treatment, without science fact, our lives would be incomprehensibly different.

It’s for this reason that I cannot seem to grasp why so many Americans today turn a deaf ear to the scientific facts placed before them. Various representatives of the current presidential administration are continually making statements ignorant to known scientific facts, followed blindly by their supporters. None of this makes any sense.

So why do some people today seem to ignore scientific fact? That’s a very good question and one worth exploring. I have a hard time believing that people are just, well, stupid. It’s far more likely that a certain ignorance of scientific fact is a personal choice, based, I believe, on the following.

Trump and other Republican ignorance of science remind us of a child who doesn’t want to hear something a parent is telling them so he covers his ears.

First, I think that the average person just doesn’t understand most of the scientific information to which they are exposed. I’m not suggesting that people are stupid, but that most people simply aren’t trained or educated to understand the scientific jargon.

I wouldn’t expect the average person to have any clear understanding of factual climate change data. And once that data is encapsulated and truncated, even “translated” for use in a news broadcast, some of the information could be lost or distorted in some way.
Scientific data also lends itself to some degree of interpretation by the observer. If someone hasn’t the background to interpret the information being shown to them, it’s unlikely that an educated conclusion will result.

Next, comes politics, and a concept I find completely insane. What I can’t understand here is the staggering number of intelligent, educated people who follow the party line so blindly as to completely ignore facts in favor of rhetoric.

Just going along with what party leaders are doing, whether right or wrong, is certainly one of the main causes most of the trouble in America’s political system. Where are the intelligent, educated, GOP members on the inside who could stand up for scientific fact and be the voice of reason in an otherwise incomprehensibly ignorant administration?

It’s as if they were all whisked off to some bunker to be kept quiet until properly brainwashed to be the robotic mouthpieces of the administration defending whatever destructive policy is next proposed.

Finally, and again this is my own observation of people rather than an official survey, it’s my opinion that science too often conflicts with religious beliefs. Many people choose to what I have come to think of as pick and choose what science they decide to believe in.
Try to keep in mind that all science is the search for fact, not truth. Truth should be left to religious studies and philosophy. Scientific fact is not something you get to “believe in.” It either is or it is not, there’s no middle.

Why would we, the most powerful, supposedly the most technologically and socially advanced country on the planet, completely ignore an area of study that has saved the lives of millions of people throughout history in favor of political ideology?

Makes one wonder, if the White House and Congress can ignore scientific fact on things like climate change and health care, then what other important facts are they ignoring in something like national security?
Yes, the interpretation of scientific data can be inaccurate sometimes because fallible humans are involved. But flat-out ignorance of that information is inconceivable.

 

Gery Deer is an independent columnist and business writer based in Greene Co, Ohio. More at deerinheadlines.com

 

 

Users must moderate fake news on social media

In Media, National News, News Media, Opinion, Print Media, Technology, Uncategorized on November 23, 2016 at 8:08 am

Deer In Headlines
By Gery L. Deer

DIH LOGOIn the fallout of the presidential election, one topic that seems to surface a lot is the spread of fake news online and on social media. During the campaign cycle, people were constantly posting and sharing fake news all over social media, often more than real stories.

Here are a couple of examples of headlines that turned out to be completely fake: “Terrorists are funding 20-percent of Hillary Clinton’s campaign;” “Tim Kaine will ban the Catholic Church from the US if they don’t change their stance on same-sex marriage;” and “Bus loads of paid Trump protestors arrive in Austin, Texas.”

The protestor story was reportedly shared more than 350,000 times in the first day, including a high-profile Twitter share by Donald Trump. Again, none of these stories were real or had any level of truth to them.

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For decades, alleged “fake” news has earned millions of dollars from a public more than willing to pay for it!

Some false stories are merely satirical and shared out of humor or irony. Unfortunately, they may continue to be shared by some who take them as the real thing and never confirm the content, fueled by unqualified commentary.

Whether from laziness or apathy, most people never look at a story closely enough to see if the stories they share online are factual or phony. Some people never look past the headlines before they start commenting and circulating junk news. And, once shared, the cork has been removed from the bottle and the genie on her way,

People tend to share stories on social media based on political and religious views. Stories are passed along through a digital chain of telephone where no one really looks at the basis of the story nor do they take a moment to consider the logic behind even the most outrageous headline.

Those with a propensity for fake news believe either the liberal left or the fanatical right controls the mainstream media. So, combating the spread of this nonsense is virtually impossible, because even fact checking is ignored.

Additionally, the fact is that fake news has been around far longer than the Internet has even existed. Print media like the National Enquirer, the Globe and other checkout rags have long been accused of publishing stories with no factual basis.

Many of these tabloid publications have been sued for the alleged fabrication of stories. Before the Internet, these publications had circulation in the hundreds of millions but that has dropped considerably over the years. Why wait for sensational stuff at the grocery store checkout when it’s immediately available on Facebook?

There’s also something ironic about the fact that people who seem so upset at the slanted reporting of mainstream media will spend so much time circulating nonsense stories everywhere else. So what can be done? Most of that is up to the reader.

Much of the blame for the proliferation of nonsense news has been focused on the social media outlets. Facebook has come under fire recently for not doing more to limit the distribution of false news during the election cycle. Unfortunately, it’s not the responsibility of social media operators to ensure the accuracy of content generated and propagated by its users.

The real culprits are the folks on the other side of the computer and smart phone screens. Social media operates because of people and if they stop circulating this junk it’ll dissipate. It really is that simple.

Forwarding some outlandish tale simply because it degrades an opposing view benefits no one. And, commenting on a news story without checking out its validity just makes people look ignorant. Sorry, there’s no nice way to say that.

But just imagine if people read beyond the headline and checked out a story from a couple of different resources before passing it along as “fact?” The level of garbage flowing around social media would be immediately cut in half.

Before reposting something, check it out and make sure it’s a real story. They get it wrong sometimes too, but generally, if it didn’t come from a mainstream news outlet, it’s probably not been verified by anyone. There’s nothing new about sensationalism in news, but responsibility for the constant viral circulation of fake or outrageous stories must rest, at least in part, with the users.

 

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com.

Deer In Headlines takes to the online airways in new podcast

In Business, Dayton Ohio News, Entertainment, Local News, Print Media, Technology, Uncategorized on October 21, 2016 at 9:22 am

Xenia, OH – Sept. 26, 2016 – Jamestown columnist, Gery L. Deer, has just moved his long running op-ed newspapers series, “Deer In Headlines,” into the 21st Century. As of September 27th, 2016, fans of the popular series can listen to the audio version on their computer, tablet or smartphone at MyGreeneRadio.com.

Deer In Headlines author, Gery L. Deer

Deer In Headlines author, Gery L. Deer

A 25-year veteran of freelance journalism, the origins of Deer’s column, which first hit the pages of the Xenia Daily Gazette in 2008, began with an editorial in protest of a required college class having been cancelled (his efforts got the class reinstated). But this was only the beginning.

In 1993, he wrote a couple of letters to the editor and was soon asked to do a few guest columns for the Gazette, followed by a monthly technology series that lasted into the early 2000s. “Deer In Headlines” came in 2008 while working as a features editor with the Brown Publishing chain. In fact, it was one of his fellow editors who inspired the column’s quirky name.

Although the column made the leap in 2014 from the printed page to the small screen as a monthly feature on the WDTN-TV2 program, “Living Dayton,” this is Deer’s first venture into the podcast world.

MyGreeneRadio.com is an online radio station that launched in February of 2016 by long-time broadcast professional, Todd Hollst, to provide locally produced content along with music and area information. The format offers listeners a variety of music and a menu of podcasts featuring locally focused topics from philanthropy to sports.

“When Todd suggested he would like to have a podcast version of Deer In Headlines for his radio site, I was honored, for sure, and it seemed a logical progression.” Deer said. The syndicated print version reaches about 50,000 readers per week, with significant and growing digital following. So what can fans expect from the podcast version?

“At first I’ll just be doing an audio version of the printed column, with a few alterations here and there for the podcast,” Deer said. “Eventually, however, I’ll have some original segments especially for this medium.” You can listen to Deer In Headlines along with its other podcast counterparts, free, online at MyGreeneRadio.com and download it on iTunes.

Deer In Headlines is a product of and distributed by GLD Enterprises Communications, Ltd. More information is available at gldenterprises.net.

Tech’s next logical step

In Business, Economy, Entertainment, Local News, Opinion, psychology, Science, Technology on September 15, 2016 at 6:12 pm

Deer In Headlines
By Gery L. Deer

DIH LOGOAs Apple releases details on the next iPhone (number 7), some changes in the product have met with mixed reviews. The main point of contention is Apple’s decision to do away with the headphone jack, partly in an effort to waterproof the device, a fault that users have complained about for years. But another obvious reason was to force consumers to purchase expensive Bluetooth, wireless ear buds.

Whatever the purpose, major changes in technology have always given pause. As consumers, we hate change. We like what we like and it needs to remain as we remember it. The white, wired headphones have been a symbol of the Apple device culture since the iPod burst on the scene in 2001.

A natural progression from the success Sony experienced in the 1980s with the Walkman, the iPod kept Apple from bankruptcy and ushered in a new era of personal technology. The times change and technology changes with it.

Just to make the point, let’s not forget that earlier this year, the last VCR rolled off the assembly line and into the history books.

Technological innovation is driven by a host of influencers, from government research to the demands of the consumer. A company like Apple has great pressure on it to be innovative but can’t always hit the mark. The Apple Watch is a good example of this kind of fluid change in consumer following.

When it debuted, the wearable tech was going to revolutionize how we use smart phones, monitor our health and more. But even now, it has underperformed in almost every way, especially in sales. Either the public wasn’t ready for it, or the device wasn’t robust enough for the consumer.

Of course, Apple has tried to respond to complaints regarding the watch, issuing updates and several changes to the next model, but it may be too little too late. Or, it’s entirely possible, the gadget just isn’t going to fly, and that happens sometimes.

vm700_manualIn the 80s, the Commodore 64 and the Apple II were the pinnacle of home technology, offering games, word processing and the first glimpses into what we now know as social media. Today, a smarter phone and thinner tablet seem to be the highest demand consumer technology, with better Internet connection and more apps being the selling points.

So where are things headed next? That’s a good question and every major tech company in the world would pay big bucks to whoever could tell them. But, barring a psychic hotline with a beam into the future of the next iPhone or Kindle Fire, it’s a coin toss.

While innovation is the goal, the consumer is a fickle mistress. Developers always proceed with a best guess combination of “this is what would be great tech,” “since they like this, they should like that,” and “let’s just build it and see what happens.” There’s really no way to tell.

During my days in tech, I worked in the programming side, watching companies like CompuServe and AOL amass the fortunes of Midas and then sliding down the hill of obsolescence in a relatively short period of time. But, here’s my educated guess, in case you’re wondering.

Television is still king of advertising and, to capitalize more on that, it will become more mobile soon as well, allowing you to watch live TV over your cell phone with a digital receiver transmitted via your wireless carrier. Wireless cellular companies are going to have to step up their game, in both speed and bandwidth.

I work with a lot of Apple products in my career, but I think that the iPhone is about to be dethroned as the hippest, coolest thing on the market. Partly because the iPhone 7 really has no major innovations and the cost seems to keep going up. That said, every device manufacturer must stay ahead of the game with better operating systems and app availability.

My forecasts here could be totally off the mark. But, whatever happens, it’s in everyone’s best interest to keep up with the times. There are endless possibilities, but you need to have patience and be open-minded about change.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at gerydeer.com.

Watch for the new Podcast version of DEER IN HEADLINES coming soon on mygreeneradio.com!

Star Trek: Beyond, a fitting 50th tribute

In Entertainment, Media, Movies, Opinion, Science, Technology, Uncategorized on August 8, 2016 at 9:14 am

Deer In Headlines
By Gery L. Deer

DIH LOGOIn 2009, Paramount Pictures released “Star Trek,” a modern, big screen, retelling of the classic science fiction television series created by Gene Roddenberry. Directed by J.J. Abrams (Lost, Star Wars: The Force Awakens), the film offered fans an alternate beginning to the life of Captain James T. Kirk, played by Chris Pine.

Abrams’ take on nearly a half-century of Trek lore angered a good portion of the fan base. In this first foray into Trekkie land, he managed to hit the delete key on some very important story canon. And, just to make the point that he could do whatever he wanted with the franchise, in the second film, Star Trek: Into Darkness, he did it again.

This time, he brought back Khan (played by “Sherlock’s” Benedict Cumberbatch), Kirk’s nemesis from the original series and again in 1982’s Star Trek II: The Wrath of Khan. Since the origins of Kirk and company were altered, the Enterprise didn’t stumble upon Khan’s derelict spacecraft as it did originally, but ended up fighting him anyway thanks to a power-mad Starfleet admiral.

Once again, fans reeled. As a fan myself, my opinion is that it was a terrible film. It was a bad copy of the first Star Trek II (now that’s not confusing is it?). So where would they boldy go next? Well, fortunately, with Abrams having been snatched up by Disney to take over the Star Wars world, they needed new leadership.

When the first Abrams Trek was released, I had the privilege of reviewing it for my hometown newspaper. While I enjoyed the film, I, like many of my fellow fans, found it lacking a “Star Trek” feel. It was more action and less “human.” I could live with the alternate universe concept, after all, it’s “Star Trek” and you can do anything you want with it. But the complete disregard for the character-driven humanity that Roddenberry injected into the franchise in favor of a nauseating level of lens flare and CGI effects was a bit much for me.

Chris Pine (Kirk) and Zachary Quinto (Spock) in Star Trek: Beyond   Photo Courtesy MovieWeb.

Chris Pine (Kirk) and Zachary Quinto (Spock) in Star Trek: Beyond Photo Courtesy MovieWeb.

This summer, Paramount released the third in the alternate Trek series, “Star Trek: Beyond.” And, in my humble opinion as a lifelong fan, this time they got it right. Co-written by Simon Pegg, who plays “Scotty” in the films, “Beyond” offers more of what “Star Trek” is famous for – the human struggle to achieve and make a difference.

With numerous nods to the original by way of images, original series dialogue and character interactions, “Beyond” is the first in this series to make this fan actually want to see it again – and again. It’s just a fun movie. It’s “Star Trek” again, well, almost.

As good as it is, “Star Trek: Beyond” still lacks something, but we can’t have Shatner and Nimoy back on the bridge. Nor can we go home to the comfortable captain’s chairs of the 1980s feature films. But, with a fourth film already given a green light and a new TV series set for streaming video in 2017, “Star Trek” may have finally found its second wind.

I’m still in favor of J.J. keeping his director’s chair over at Lucasfilm and staying away from the Starfleet world indefinitely. He just doesn’t get it. Not that I really think he gets “Star Wars” either, but I don’t care as much about that.

To me, “Star Trek” is not space fantasy, but science fiction in the best sense. It offers a positive vision of our future and suggests that we can be better people, that humanity is worth saving and any film or TV versions from here on should perpetuate that concept

With the passing last year of Leonard Nimoy (Spock prime) and the recent tragic death of Anton Yelchin (Checkov), this film could have been a painful reminder of loss. Fortunately, “Star Trek: Beyond” is a wonderful tribute to original Enterprise crew, all of whom get a quick photographic cameo, and it’s a fitting celebration of Star Trek’s 50th Anniversary. I’ll be seeing it again for sure, and so should you. Live long, and prosper.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com.

 

 

Media doesn’t control anyone

In Economy, Education, finances, Media, News Media, Opinion, Politics, psychology, Religion, sociology, Technology, Uncategorized on August 4, 2016 at 10:01 am

Deer In Headlines
By Gery L. Deer

DIH LOGOIf you do a Google search for, “how the media controls what we think,”you’ll find dozens of articles, videos and feature stories on the subject. Each claims that news programs, TV commercials and even movies are so powerful they can actually control your mind.

To say that I find fault in these kinds of reports would be an understatement, but what exactly are they talking about? Let’s briefly examine these as separate concepts. First, there’s the advertiser. How is it that advertisers create commercials that convince people to buy things they didn’t even want in the first place?

Well there are countless components to creating an effective advertisement, but the primary way to get customers to buy is through media saturation. This is where you see and hear an ad for a product or service over and over again, on every medium – radio, TV, online, everywhere. Eventually, the message is so engrained into your mind you can’t help but remember it.

If you’re a commercial radio and television consumer, the best example of this kind of advertising is from auto dealers. Car dealerships flood the media with the same, nauseating advertisements, chock full of shouting announcers or gimmicky slogans.

Actually, when advertisers saturate the airwaves like this, the ads don’t event have to be particularly good, just slightly memorable with the name and product repeated over and over again. It’s the frequency that causes you to remember them.

There is no question that the media gets in our heads. Today we are so connected by the Internet and on every manner of device that some people struggle to be away from the constant flow of information even for a brief period of time. All of this has led to the idea of what is sometimes called “media mind control.”

You're probably far more likely to be "brainwashed" by a company like Apple that convinces you how "cool" something is and play on your own vanity. You're still making the choice.

You’re probably far more likely to be “brainwashed” by a company like Apple that convinces you how “cool” something is and plays on your own vanity. You’re still making the choice.

But, in my opinion, as a working part of the media in question, all of this is nonsense… sort of. If you really believe an ad can “make” you buy something or that the news can force you to vote for a particular candidate for office, then that’s pretty sad. Where is your own free will? Why follow the lemmings?

Media can “influence” the decision making process by presenting information tooled towards a certain message or ideology. But the decision to buy into any of that is all on you. The people writing the mind control articles I mentioned earlier have forgotten one, basic idea – we all have a freedom of choice and will.

Even though it might not seem like it sometimes, people choose what they’re going to believe. Advertisers and politicians are hoping you don’t exercise that free thought component of your brain and just follow blindly where their media leads.

Yes, they will play your heartstrings like a cheap fiddle and go at your sense of need and desire until you feel like you can’t live without … whatever they’re selling. But if you are so brain dead that you actually fall for their nonsense, then that’s your fault, not theirs.

We must stop blaming the media for everything and take some personal responsibility for our own bad judgment. News outlets reporting on a shooting did not cause the next mass murder, the guy on the trigger chose his actions. Donald Trump and Hillary Clinton didn’t “manipulate” anyone into following them, the choice was made by each individual. Period. Any other conclusion is a bit delusional and conspiracy-minded.

Again, influence is the key word here. You can be influenced easily enough, but full on “manipulation” by the media, or anything else, is based on a level of control that we, as individuals, have to give up in order to be affected by it. If you choose to hand over your independent thought and free will then the problem rests with you, not the media you consume.

This, no doubt, will be an unpopular statement considering the “my bad behavior is someone else’s fault” society we live in today. But it’s true, nonetheless. Without threat of harm or other level of duress from an outside source, the only person who can make you do anything – is you.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com

DMS ink celebrates new facility with ribbon cutting

In Business, Dayton Ohio News, Economy, Local News, Media, State News, Technology, Uncategorized on July 15, 2016 at 12:37 pm

Yellow Springs, OH – July 12, 2016 – The management and staff of DMS ink celebrated the grand opening of their new headquarters in Yellow Springs this week with an exclusive, invitation-only ribbon cutting and reception. Guests were treated to a tour of the new facility and the opportunity to network and enjoy refreshments in the building’s architecturally stunning atrium.

DMS ink (formerly Dayton Mailing Services) has thrived in the direct mail, digital print, and data management industries for more than 30 years. The company purchased the facility at 888 Dayton St. earlier this year and began moving corporate operations and subsidiaries from the original Dayton, Keowee St. location in April.

In her remarks, owner and president, Christine Soward noted, “It is my sincere hope that our expansion into this new facility will continue to inspire our creativity and innovation to benefit not only our financial security, but also contribute to fulfilling the lives of our employees, customers, vendors and anyone else affected by what we do here.”

DMS ink provides innovative, cutting edge solutions using the latest technology to increase capabilities, improve efficiency and reduce costs, while maximizing consumer response and meeting the needs of the client. DMS ink is a minority and woman owned certified business serving clients nationally. In order to demonstrate the speed of production at DMS, each visitor received a personalized memo book and a mock newspaper featuring a photo of the actual ribbon cutting ceremony that was printed during their tour.

While some production operations will remain in the downtown Dayton facility, most have been relocated and expanded in Yellow Springs. This includes The Bricks Agency, the company’s creative strategy firm and Barrett Brothers Legal Publishing. More information is available online at dmsink.us.

Here is a photo gallery from the event. Photos by Kris WellsThe Bricks Agency  www.thebricksagencyohio.com

Yellow Springs company, DMS ink, elevates inkjet capabilities

In Business, Dayton Ohio News, Economy, finances, National News, Technology, Uncategorized on June 15, 2016 at 3:56 pm

 

One-stop print shop opens the doors to new business opportunities

MELVILLE, N.Y., June 15, 2016 – Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced an advancement in its ongoing strategic relationship with DMS ink, a full-service direct mail marketing company located in Yellow Springs, Ohio. The installation of the Océ VarioPrint i300 and Océ ColorStream 3900 color digital presses in the DMS ink facility serves to expand their services to their customer base, and illustrates Canon Solutions America’s ongoing commitment to advancing customers’ print output through cutting-edge inkjet technologies.

DMS ink, formerly Dayton Mailing Services, recently moved its headquarters and most of its production to Yellow Springs, Ohio from Dayton.

DMS ink, formerly Dayton Mailing Services, recently moved its headquarters and most of its production to Yellow Springs, Ohio from Dayton.

DMS ink, originally known as Dayton Mailing Services, was founded in 1983. The company has thrived in the direct mail space for more than 30 years through its ability to adapt, staying at the forefront of the industry with cutting-edge concepts and solutions while serving a dynamic customer-base. Since its inception, DMS ink has been known throughout the region for providing best-in-class mailing services and handling its customer projects from design to distribution. With a team of dedicated professionals, the direct mail marketing leader helps a wide range of businesses including healthcare, financial, retail, insurance, and many others, to reduce their costs by offering unique capabilities that go beyond industry benchmarks.

As successful and reliable as DMS ink is within the mail marketing business landscape, to put an emphasis solely on those capabilities would be a disservice to a company that has recently expanded its operations to include leading data services and digital print offerings. Over the last five years, the Ohio-based full printing and fulfillment center has grown into a prosperous digital print provider that now boasts some of the most game-changing technologies that are redefining the industry. This transition began in early 2005 when DMS ink began its shift from a traditional letter shop to a variable data printing provider, and is most recently represented by the company’s acquisition of the Océ VarioPrint i300 sheet-fed inkjet press and the Océ ColorStream 3900 inkjet press. Since the arrival of these advanced presses, the early adopter of inkjet has opened the doors to even broader business opportunities.

“I cannot stress enough the level of activity and excitement within DMS ink as we continue our migration to a critical document company with state-of-the-art digital print capabilities,” said Christine Soward, president and owner of DMS ink, whose commitment to innovation and emerging technologies has grown the company’s revenue by double digits over the last several years. “The enthusiasm around our company is perhaps best highlighted by our purchase of what we feel is the product that will lead the charge in the industry-wide inkjet movement, the Océ VarioPrint i300.”

When DMS ink went to market for an answer to its crucial digital print needs, it specifically searched for improvements in print quality and a press that could provide commercial-type color at transactional-type costs. With a commitment to innovation, Soward and her team put an equal focus on finding a digital press that could help diversify their client roster and overall offerings while handling new and more diverse applications with an eye toward profitability. Additionally, DMS ink knew that with the emergence of new inkjet technologies, there was an answer to its ongoing quest to break down the barriers it was finding that pertained to offset printing, short-run jobs, postal optimization, one-on-one personalized communications, and the ability to maximize uptime.

“The new Océ products have allowed us to run jobs at an unbelievable rate and with incredible quality,” added Jim Hoffman, vice president of Business Development at DMS ink. “Of course you always want to get the most out of your investment, and with the Océ VarioPrint i300 and Océ ColorStream 3900 we can now fully leverage our finishing capabilities, which has resulted in heightened efficiency and automated workflows. Our core goal of becoming less of a mail house and more of a strategic partner has been greatly enhanced with the print functionality we now have with our newest acquisitions.”

Built to allow its users the ability to grow within a market that is evolving rapidly, the Océ VarioPrint i300 bridges the gap between the application flexibility and efficiency of sheet-fed presses and the economy and productivity of web-fed systems, without compromising quality. As witnessed by DMS ink, the digital press was designed to offer premium quality output with proven inkjet productivity and flexibility. Operating as the ideal complement to this leading press is the Océ ColorStream 3900 full color inkjet printer. Recognized as one of the fastest growing inkjet presses in the industry, its production and media flexibility enables a simplified transition of applications and business models to more sophisticated documents with variable personalization and smarter communication in color.

“With the confluence of new technologies and the ever-apparent shift to inkjet, we have dedicated ourselves to finding the best way for our customers to accelerate the offset-to-digital print migration with products that will set the bar for the inkjet movement,” said Francis A. McMahon, senior vice president, Marketing, Production Print Solutions, Canon Solutions America. “However, none of that is possible without feedback from our valued customers like DMS ink, which allows us to modify the technology to best fit their business goals and prepare them for expansive growth.”

The collaboration between Canon Solutions America and DMS ink did not end with the installation of the Océ VarioPrint. With the intention to migrate the rest of its inkjet products and to further enhance its workflow, DMS ink additionally implemented the Océ PRISMAproduction print workflow and output management system. This addition is set to provide DMS ink with the ability to create a unified platform for mid to high volume, high speed printing for its entire production print fleet.

“This is very much a time of change and growth here at DMS ink, and we could not be more excited to experience that growth alongside Canon Solutions America,” added Soward. “The future looks bright for DMS ink and our customers!”

 

About DMS ink
DMS ink (formerly Dayton Mailing Services) has thrived in the direct mail, digital print, and data management industries for more than 30 years. Their goal is to become a true partner to their customers and an extension of their business through trust and dedication. DMS ink provides innovative, cutting edge solutions using the latest technology to increase capabilities, improve efficiency and reduce costs, while maximizing consumer response and meeting the needs of the client. DMS is a minority and woman owned certified business serving clients nationally. Their unique capabilities are sought by a wide range of businesses from healthcare, financial, retail, political, energy, automotive, non-profits, and many others that require full project management of design, material acquisitions, complex data programming, variable content, printing, fulfillment and mailing services.

About Canon Solutions America, Inc.

Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes improve sustainability, increase efficiency, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon Solutions America is headquartered in Melville, N.Y. and has sales and service locations across the U.S. For more information on Canon Solutions America, please visit csa.canon.com.

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Canon is a registered trademark of Canon Inc. in the United States and elsewhere. Océ is a registered trademark of Océ-Technologies B.V. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged.

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