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Jamestown Advertising & PR Firm To Discontinue IT Support Services June 1

In Business, Dayton Ohio News, Economy, Technology on May 21, 2020 at 12:29 pm

JAMESTOWN, OH – May 21, 2020 – GLD Enterprises Communications, Ltd., a 22-year-old advertising and public relations agency, based in Jamestown, Ohio, has announced it will discontinue the IT and technical support arm of the business as of June 1st of this year. Existing clients will be referred to local resources for continued service or provided with appropriate instructions for in-house technical staff to take over.

GLD Enterprises Communications, Ltd. merged with its sister company, Deer Computer Consulting, Ltd., in 2015 and continued to service existing tech support clients. Started in London, Ohio, in 1997, Deer Computer offered on-site support for computers and related technology, throughout southwest Ohio. Services ranged from hardware upgrades and software installations to tech consulting and networking support for small businesses. 

Once merged, GLD Enterprises Communications, Ltd. continued to offer a limited technology service under the parent flag but has moved further away from that to focus more on content marketing, video and audio production, and public relations.

“Deer Computer started as one of the first on-site, in-home technology support firms in this part of Ohio and it’s been a difficult choice to completely phase out that end of the business,” said the founder of both companies and CEO of GLD Enterprises Communications, Ltd., Gery L. Deer. 

“We have had some clients who were with us for nearly 20 years and we have always been grateful for their loyalty and confidence. It is our hope this move will allow us to continue to grow the creative production and content marketing side of our company in-part because of our deep technical experience.”

GLD Enterprises Communications, Ltd. technology clients can get more information on the change, by contacting their representative. Contact information is available on the company’s official website, http://www.gldenterprises.net.

E-commerce shoppers beware price steering

In Economy, finances, Holiday, Media, National News, Technology, Uncategorized on November 17, 2014 at 2:28 pm

DIH LOGORecent surveys suggest that nearly 60 percent of shoppers will do their holiday buying online this year. That’s probably not too surprising to most people.  But did you also know that many e-commerce websites actually adjust pricing based on your personal information to get the most money they can from each shopper? It’s called “price steering,” and it’s perfectly legal. Here’s how it works.

Let’s say Bob goes online to buy a hammer using his smart phone. The e-commerce hardware site offers the item for $10 with a $2 shipping charge. From his desktop computer at work, John looking up the very same hammer on the same website, but his price is showing at $15 with a $5 shipping charge. The cost variation is based on data collected from each buyer’s Internet device.

Whenever you visit a website it leaves a “fingerprint,” on your computer, smart phone or tablet in the form of cookies, browsing history, and so on. For our example, let’s say Bob and John live in different parts of the country, work in different occupations, and have individual buying habits, so their computers, smart phones and other devices portray a very different “electronic personality,” or “E.P.”

The E.P. information is used to “steer” each buyer to the same product but with different pricing based on the collected data. That level of electronic tracking might sound a bit distressing, but it’s really been going on for quite some time.

Deer Computer Consulting, Ltd. recommends checking e-commerce prices from different devices.

Deer Computer Consulting, Ltd. recommends checking e-commerce prices from different devices.

Internet users receive a plethora of personalized information every day. As they go about their day-to-day activities, complex programming is used to sift through online profile data and previous online activity, constantly processing it through something called a “personalization algorithm.” If you’ve ever wondered why Amazon knows that you like country music or white tigers, and constantly offers you products related to those things, that’s how they do it.

A similar process is used at grocery and other retail stores, using a combination of product placement and special pricing. I often refer to it as “the milk effect,” because dairy products, meats and other essentials are positioned in the back of the store and shoppers must pass a myriad of floor and end cap displays to get to them.

This “steers” the shopper past all of the sale items, incidentals, and virtually everything else, as they make their way to the household staples. Unlike price steering online, however, this practice is fairly transparent and has few components to allow unique pricing adjustments for each buyer.

User data collection and manipulation may provide many people with better pricing but it can also be used to force others to pay more. A recent study by researchers at Northeastern University brought into question the level of transparency offered by popular e-commerce sites and price steering practices.

Price steering actually hap­pens every day and is well-advertised. In a standard retail setting, for example, senior citizens might get a dis­count at the movies or a col­lege stu­dent pays less for books. And, according to the university’s website, authors of the study note that there is nothing inherently sinister in the processes.

But before you click “buy now,” it’s up to you to make sure you’re getting the best possible price online. Here are a few simple tips to help.

First, clear the browsing history on your device and turn off tracking cookies. Websites can’t access your history if there’s nothing there to see. Be aware, however, that some websites require that cookies be allowed or the site will not work properly.

Next, view the website on different devices. Some of the data collected can tell retailers that you are using an expensive smart phone and may be more inclined to pay more at checkout.

If you’re a regular user of a particular retailer’s website, log out and log in as a guest through another device. Sometimes guests are provided with lower pricing to entice them to buy.

Finally, scroll around, making sure to check the very bottom of the web page. Lower-priced products may be displayed elsewhere besides the top of the page. Do your homework, get the best price and enjoy this holiday shopping season.

(TUNE INTO WDTN-TV2’S LIVING DAYTON AT NOON ON FRIDAY NOVEMBER 28TH FOR A SPECIAL SEGMENT ON THIS TOPIC PRESENTED BY DEER IN HEADLINES AUTHOR GERY L. DEER.)

Gery L. Deer is an independent columnist and business writer based in Jamestown. More at gerydeer.com.

 

 

 

Computer Troubleshooters To Hold Public Grand Opening July 14

In Business, Economy, Jobs, Local News, Media, National News, Science, Senior Lifestyle, Technology, Uncategorized on July 2, 2012 at 10:32 pm

BEAVERCREEK, OH – Computer Troubleshooters of Beavercreek (CTB) is celebrating one year of business with a public grand opening of its new office at 1255 N. Fairfield Rd., Suite 103. From 11 AM until 3 PM on Saturday, July 14, the public is invited to visit the new facility and register to win a desktop printer.

Part of an international network of independently owned franchises, Computer Troubleshooters provides complete information technology (IT) support for residential and commercial clients. In addition to the new location, the company is celebrating one year in business.

CTB President Cliff Brust is excited about the growth of his company. “We’ve been fortunate to find success in the Beavercreek area and we appreciate the support of the business community to allow us to continue to serve them,” he says.

“We have also focused on our managed services and cloud computing for business and medical documentation to provide our clients with the most advanced technology and highest quality support available to them.”

Brust will appear on WRGT TV’s, Fox 45 in the Morning, Monday, July 9th at 8:15AM to talk about common mistakes made by both commercial and personal computer users. For more information contact Cliff or Genevieve Brust by calling (937) 458-2000 or go online to www.ctbeavercreek.com.