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Great books are hard to find on today’s shelves

In Business, Children and Family, Economy, Education, Entertainment, Literature, Local News, Opinion, Senior Lifestyle, sociology, Technology on March 20, 2013 at 2:47 am

Deer In Headlines

By Gery L. Deer

"Flights of Fiction" is an anthology of stories set in southwest Ohio by local authors from the Western Ohio Writers Association. It will hit shelves in mid-April 2013 and features local talent and production.

“Flights of Fiction” is an anthology by local authors will hit shelves in mid-April 2013.

Books are incredible things. They can make you laugh and cry. They can whisk you off to faraway places with strange sounding names and introduce you to characters and worlds that only exist in the mind’s eye.

This month, Disney released the film version of Oz, The Great and Powerful, a prequel story to the more familiar tale of Dorothy Gale’s trip down the Yellow Brick Road. Author L. Frank Baum wrote his 14 originally published Oz books between 1900 and 1920 and each one carried us over the rainbow to a world of magic and adventure.

Of course, it was movie magic that brought the Land of Oz to life on more than one occasion. Even with all of the high-tech special effects and brilliant colors, nothing can replace the written versions of these timeless classics.

Books have a way of exciting the mind and launching the imagination of children and adults alike. Sadly, instead of giving us amazing tales of adventure, modern publishing has turned its attention more towards anything that fits a hot-selling genre rather than keeping an eye out for the next Sherlock Holmes.

When Baum and his contemporaries like Sir Arthur Conan Doyle were writing their books, publishers were looking for great writing and engaging stories. Of course they wanted to make money, but they were less likely to sacrifice quality in favor of selling solely for the lowest common denominator. They knew that the best way to grow revenue was to publish a great book.

It seems that today’s publishers are looking, not so much for good literature, but sole marketability. Publishing companies are focusing on the bottom line with through a bit of astigmatism.

People often forget that the business of publishing fiction is part of the entertainment industry and is driven by the buying public. As major publishers shrink in size and revenue, they continue to blame the Internet and self-publishing authors rather than looking in a mirror to realize they’ve done this to themselves.

Occasionally, a publisher will take a chance on a unique story which then turns into a runaway success. The best examples are more recent series books like Harry Potter, Twilight and 50 Shades of Grey. But once those titles charge up the audience, the publishers start releasing knock-offs or genre-trapped titles based on similar characters and situations to pacify the desire for more of the same.

The problem comes when that’s all they put out, rather than trying to take advantage of a good book-buying market and release something different. All they’re publishing for is cash flow at that point, landing much better manuscripts in the trash bin.

Sadly, there’s really no way to change this trend as long as the public continues to follow hype instead of looking for quality. Until consumers demand better material to read, the status quo will remain low cost, high volume, all buildup and no substance.

So if readers don’t find what they want at the big-box bookstores, they should turn their attention to local authors. After all, everyone talks about buying local and here’s just another way to do that. Thanks to high-quality electronic and self-publishing options, some great local authors are making their work available on a regular basis.

A few minutes in a neighborhood bookstore, even used book shops like Xenia’s, “Blue Jacket Books,” on S. Detroit St., can turn up a treasure trove of locally produced work. From memoires to science fiction local authors have some great work out there to satisfy the hunger of the voracious reader.

Like with larger outlets, local authors can spin some stinkers too, but they often cost less and, even if the book isn’t that great, you’ve helped support the community. Local authors work and live in your community and often hold signings and attend area writing groups. Keep your eyes open. There might just be another L. Frank Baum out there somewhere, yet undiscovered by the big guys. So go hit the local bookstore and remember reading is fundamental.



TWilly’s FrozenYogurt Café Offers An Adventure

In Business, Children and Family, Economy, Entertainment, Food, National News, Senior Lifestyle, State News, Uncategorized on September 21, 2012 at 7:00 am

T-Willy’s Yogurt Emporium owner, Wendy Preiser

WASHINGTON TWP. / CENTERVILLE – If you think you know what a Velvet Elvis might be, you could be wrong. Instead of a framed piece of retro artwork, imagine swirls of chocolate, soft-serve yogurt, add two slices of flamed bananas, a squirt of peanut butter topping and a generous sprinkling of maple sugar potato chips. How’s that for something “the King” might have had on his table?

That’s just a taste of what is available at T-Willy’s Yogurt Emporium, the newest tenant of Washington Square Shopping Center in Centerville. On Saturday, September 29, T-Willy’s invites everyone to join them in celebrating a brand-new way of enjoying frozen soft-served yogurt during a special, grand opening event.

Beginning with the official ribbon cutting for invited guests at 10 a.m., T-Willy’s will open from 11 a.m. until 10 p.m. for an exciting day of door prizes, samplers and much more. According to shop owner, Wendy Preiser, T-Willy’s Yogurt Emporium is not just another soft serve yogurt café. It’s also about exploring your creative, adventurous side.

“Our store is about trying something new,” Preiser says. “There will always be something to intrigue and inspire our customers.”

Inspiration can certainly be found everywhere in the shop, from the adventurous mural on the wall to the gigantic, tree-trunk toppings table. There’s even an antique, manual typewriter, complete with post cards, all set to take down your special story. If the atmosphere isn’t enough, the myriad of yogurt and sorbet flavors is sure to turn a head or two.

T-Willy’s offers a rotating menu of specially blended frozen yogurt flavors including Blueberry Burst, New York Cheesecake, White Chocolate Macadamia and Tart Cranberry Hibiscus. Of course chocolate and vanilla are available for those who want an old favorite. All of the yogurt and toppings are sold by the ounce, in cups.   Mixing and matching is highly encouraged. There are always options that have no sugar added and most are gluten free.

Originally from Chicago, Preiser completed her undergraduate education at Northwestern University and received a Master of Business Administration from the Kellogg School of Management. After years working in new product development with food companies like Sara Lee Bakery, Nestle Chocolate and Birds Eye Foods, Preiser set out in her new business venture with the knowledge that today’s families are always on the lookout for great-tasting, healthier choices.

T-Willy’s frozen soft serve offers one of the highest counts of live and active yogurt cultures. The average 4-ounce serving contains less than 0.5 grams of dairy butter fat. “Yogurt is such a great basis because it is healthy, tasty and fun,” Preiser says. “My philosophy on food is that we should pay more attention to what we put in our bodies and less about what we leave out.  If we eat consciously, the occasional treat can be good for us physically and especially emotionally.”

T-Willy’s Frozen Yogurt Emporium is located at 6085 Far Hills Ave., near Boston Stoker and just across the parking lot from Dorothy Lane Market. To learn more about T-Willy’s Yogurt Emporium, including the incredible tale of T-Willy, go online to www.twillysyogurt.com or call 937-567-7818. T-Willy’s is open daily during the summer from 11 a.m. until 10 p.m. and until 8 p.m. from October through April.

Imagination and Experience are the Best Teachers

In Business, Children and Family, Education, Jobs, Opinion, psychology, Science, sociology on August 17, 2012 at 9:33 am

By Gery L. Deer


Albert Einstein is said to have commented, “Imagination is more important than knowledge.” As much as I admire the scientist and his great intellect and insight, I’d have to alter his statement, from my own experience, to read, “Imagination is equally important to knowledge.”

During most of my educational experience, imagination was frowned upon. Teachers wanted me to use the knowledge I gained from my books and their instruction and not vary from those works. At home, I had the opposite approach.

My parents, particularly my mother, not only encouraged my imagination, but did everything they could to enhance it. I was given the opportunity to create and experiment with everything from paper sculpture and music to electronics and heavy equipment operation; a unique combination of experiences, to say the least.

The drive to achieve is not limited to those in academia. Applying a vivid imagination using knowledge and experience to solve problems has been a driving force behind American ingenuity.

A great number of history-making people had virtually no formal education; Abraham Lincoln and the Wright Brothers, just to name a few. Some academics would have you believe that these people were anomalies but I believe they are far more common than is generally known.

Often, rising to greatness has more to do with luck and circumstance than anything else. There is something to be said for being in the right place at the right time, regardless of how intensive your labor.

Academics are fine, and necessary, and everyone should take advantage of as much education as they like. But I think our teachers should spend as much time encouraging creative thought and diversified study of the individual. What makes that student thrive? What makes her yearn to know more?

If advanced education is the goal, such as a master’s or post-graduate degree, more hands-on experience should be required before the diploma is awarded. There are far too many MBA’s and PhD’s out there with little to no practical experience behind them.

My educational background is in engineering, computer programming and the sciences, but most of my real-world experience is in communications, writing and the media. My education allows me to have a better understanding of the world as a whole and my experience helps me to apply it to a practical, wage-earning end.

If not for the creativity and drive I was taught by my family, some of which must be inherent, it’s likely I would be punching a clock at some technology lab somewhere, miserable and confined.  I have found, on my own, a blend of these vital components, but that’s hard to teach someone.

Not all educators are as rigid in their teachings as I am generalizing here. I had a few over the years who encouraged self-expression of imagination, even in the sciences. But in the end, each person has to find his or her own path but it should be as balanced as possible between imagination and knowledge.

Humanities greatest achievements have been made by some of the least-educated, most imaginative people who ever lived. There is still room for enlightenment, regardless of how many letters are after your name.

If you are not an academic over-achiever, never be intimidated by knowledge. Knowledge is free for all and in today’s high-tech world it is more accessible than ever. Take advantage of that!

For those with advanced education but no experience, don’t be so cocky about that piece of paper you’re carrying around. Be aware enough of your own shortcomings to ask more experienced people for assistance.

If you value the experience of others, no matter what their educational background, you will go much further and gain respect for your efforts.


Computer Troubleshooters To Hold Public Grand Opening July 14

In Business, Economy, Jobs, Local News, Media, National News, Science, Senior Lifestyle, Technology, Uncategorized on July 2, 2012 at 10:32 pm

BEAVERCREEK, OH – Computer Troubleshooters of Beavercreek (CTB) is celebrating one year of business with a public grand opening of its new office at 1255 N. Fairfield Rd., Suite 103. From 11 AM until 3 PM on Saturday, July 14, the public is invited to visit the new facility and register to win a desktop printer.

Part of an international network of independently owned franchises, Computer Troubleshooters provides complete information technology (IT) support for residential and commercial clients. In addition to the new location, the company is celebrating one year in business.

CTB President Cliff Brust is excited about the growth of his company. “We’ve been fortunate to find success in the Beavercreek area and we appreciate the support of the business community to allow us to continue to serve them,” he says.

“We have also focused on our managed services and cloud computing for business and medical documentation to provide our clients with the most advanced technology and highest quality support available to them.”

Brust will appear on WRGT TV’s, Fox 45 in the Morning, Monday, July 9th at 8:15AM to talk about common mistakes made by both commercial and personal computer users. For more information contact Cliff or Genevieve Brust by calling (937) 458-2000 or go online to www.ctbeavercreek.com.

Public Transportation Issues Expose Ignorance and Prejudice

In Business, Children and Family, Economy, Education, Jobs, Local News, Opinion, Politics, Senior Lifestyle, Uncategorized on June 26, 2012 at 10:22 am

Plans for public transportation service to local communities stonewalled by ignorance and prejudice. Photo courtesy RTA Dayton Wright Stop Plaza Transit Center

By Gery L. Deer

Deer In Headlines

Throughout most ofOhio, public transportation mainly consists of busses and commuter trains. But around the country, public transportation also includes cable cars, street cars, subways, ferry boats, and a host of other means, all of which are vital to the communities they serve.

According to the American Public Transportation Association, in 2010 Americans took 10.2 billion trips on public transit systems. The organization also reports that for every $1 spent on public transportation, $4 of economic return is generated.

Additionally, out of every dollar earned, Americans spend 18 cents on transportation and 94 percent of that money is used for maintaining a personal vehicle. People who use public transportation can save that money or use it for other expenses, providing further economic benefit.

So why are so many local government leaders in towns like Beavercreek and Tipp City resistant to the idea of placing public transit stops in their communities?  The answer is simple; the same things that tend to limit progress in any small community – ignorance and prejudice.

Regardless of how much positive information is provided regarding public transportation, some communities believe that unwanted elements outweigh any potential benefit. One argument leveled by critics is that buses will increase traffic problems. In reality, they actually ease road congestion by reducing the number of individual cars.

Proponents say that civic leaders want to block public transit stops so they can be more discriminating about who has access to certain neighborhoods. In the media both sides seem to be dancing around the concept that minorities, lower income people, the disabled and elderly, and even criminal elements are presumed to be the primary customers of public transportation.

Local officials and residents alike apparently believe that by restricting bus routes from higher-end retail areas they are somehow protecting the community from the less-desirable elements of society. How is that not racist or at the very least, discriminatory towards lower income people?

Of course dangerous criminals like drug dealers can ride into town on the local transit bus, but it’s likely that they already have a way in. Research shows that drugs are highly prevalent in upper income neighborhoods – just better hidden – and a bus stop is unlikely to have much of an effect on that problem, one way or the other.

Politically, government officials often take whatever side they think will appease the voters, regardless of what might be the right thing to do. Not everyone does this, but more do than not, unfortunately.

The indication here is that it’s not just the city councils that are uninformed, but so are the residents. After all, any hope of re-election rests with the brainless masses of the voting public. Remember folks that while your elected official is kissing your baby, he or she is also stealing their lollipop.

Regardless of the political implications, increased consumer traffic is good for local merchants and the economy. Public transportation provides more consumers with additional access to restaurants, malls, civic centers, post offices and other business routes. The money they spend goes into the local economy and increases the value of these businesses. When business values rise, so do those of the properties around them – commercial and residential.

In the end, none of the negative arguments hold much water. It still seems to boil down to snobby white guys (and gals) who are stonewalling public transportation expansions because they don’t want their neighborhoods to look like an inner city.

It might behoove these people to do a little research on urban decay before worrying that something like a bus stop is going to destroy their property value. Sometimes stupid is perpetuated by greed, prejudice and arrogance, and this issue is a perfect example of all three.

Has America Become A Babysitting State?

In Children and Family, Economy, Education, Entertainment, Health, Local News, Opinion, Politics, psychology, Religion, sociology, State News, television, Uncategorized on June 12, 2012 at 8:17 am

By Gery L. Deer

Deer In Headlines


Did you ever wonder (thanks Andy Rooney) why we have so many laws designed to, “protect us from ourselves?” You know what I am referring to. Think about the laws requiring us to wear seat belts, no public drinking or smoking, fines for public profanity, mandatory motorcycle helmets, and so on.

With obvious exceptions, like distracted or drunken driving, very little of what we do affects anyone else. If I choose to risk my own death by not wearing a helmet while riding a motorcycle on the highway, who does that affect other than me? It may be incredibly inconsiderate to my family or the poor guy who has to clean my brains off the pavement after an accident, but other than that, who does it really injure?

Of course, I’m exaggerating here. You’d have to be a complete idiot to ride without a helmet – sorry bikers, it’s just plain stupid – but it’s still your own choice and it shouldn’t be up to the government to decide. It can be argued that it costs the taxpayers more money to cover the medical charges of a rider who’s had a head injury without a helmet, but that point of view can be hard to quantify. Applying the same logic, however, tobacco should be made illegal for the same reasons.

Some laws don’t protect us from ourselves but are actually in place to pacify the moral majority. For example, no alcohol sales on Sunday, no cursing in public, television censors and so on. Decency laws require that every television network maintain a department of standards and practices whose sole duty is to ensure that no one says or does anything over broadcast TV or radio prior to 10 PM that might offend the religious right.

Many anti-drug laws, like those against the use of marijuana, are in place, not because of health risks but to satisfy the moral right. Tobacco use has immediate and long-term detrimental effects but is a regulated, taxable commodity. Marijuana, on the other hand, is said by experts to be no more dangerous than tobacco but is still classified as an illegal, Schedule I hallucinogen. Why? There are at least two possible explanations.

First, the obvious reason – hallucinogenic drugs are just bad. There’s no other way to say it. Long-term use of any substance like this is going to eventually be a health hazard. But the other reason is more sinister. The tobacco industry is huge, powerful, and wants complete control over your toxic addiction without competition from Mary Jane.

A great deal of money goes into congress from the tobacco big-wigs. They will always argue against legalized marijuana because it would eat into their profits, and therefore less cash would be available with which to line the pockets of public officials fighting their battle on Capitol Hill.

Understand clearly that I am in no way endorsing or advocating drug use. I think it’s idiotic and makes one stupid and unemployable. I’m simply pointing out that we are living amidst a realm of hopeless double-standards, of which alcohol and drug use is only a small example.

I don’t know whether these pointless and expensive regulations come from genuinely well-meaning people trying to help keep others from making dangerous mistakes or if they are the result of controlling, politically-motivated individuals. Either way, it really seems like we’re moving further into a babysitting state where the government controls everything down to what size soft drink I can buy at 7 Eleven.

There’s nothing wrong with regulating public issues – second-hand smoke is a health hazard to those around the smoker and the dangers of drunken driving are a no-brainer, but what these individuals do in their own home should be their own business – as with the pot smoker, the junk food junkie, or the watcher of reality television.

Personally, I think Americans spend far too much time worrying about what our neighbors doing and not enough time minding our own business. If they really want to regulate something to benefit the public, they should start by outlawing and reality television. Clearly the Kardashians are detrimental to society as a whole.



Jamestown Entrepreneur Featured Expert on Monthly TV Segment

In Business, Economy, Entertainment, Jobs, Local News, Media, Senior Lifestyle, television, Uncategorized on April 28, 2012 at 9:16 am

(From Left) Nathalie Basha, Gery L. Deer and Zuri Hall on the set of Living Dayton.

JAMESTOWN, OH – Beginning at noon on Thursday, May 3rd, writer, entrepreneur Gery L. Deer, managing director of GLD Enterprises Commercial Writing in Jamestown, will be the guest expert on the first in a series of monthly small business segments on the WDTN-TV, Channel 2, show Living Dayton. Each interview will cover one of a wide variety of topics from creative marketing techniques to time management.

Best known locally for his work as a freelance columnist and author of the weekly opinion/editorial series, Deer In Headlines, Deer’s entrepreneurial career started in 1993 when he established one of the area’s first on-site, computer support companies – Deer Computer Consulting.

In 1998, with the computer firm well-established, he opened an entertainment and media promotions company but changed its focus several years later. Today, GLD Enterprises Commercial Writing is an award-nominated business writing and marketing practice based in Jamestown, Ohio.

The firm provides concierge (on-demand) freelance business writing, public relations and marketing consulting services. In addition to working with small business, the company also provides marketing and publicity assistance to independent, self-published authors.

“My goal each month on the Living Dayton segment is to offer Dayton area small business owners useful insight and suggestions that they can put into practice immediately,” Deer says. “There’s only so much you can talk about in a few minutes on the air, but if someone can take that information and better their situation then we’ve done what we set out to do.”

Hosted by Nathalie Basha and Zuri Hall, Living Dayton is a live, one-hour lifestyle talk show featuring a variety of news and entertainment information from around the Miami Valley. The show premiered in February of 2012, replacing the noon-hour news program on Channel 2.

In addition to his commercial endeavors, Gery L. Deer also serves as the volunteer public relations coordinator on the board of advisors for the Fairborn Community Center and director of the Western Ohio Writers Association, which offers educational, critique and networking opportunities for writers in southwest Ohio. The small business segment featuring Deer as guest expert will air on the first Thursday of each month. For more information go online to www.gerydeer.com or visit the Living Dayton page at WDTN.com.

Fairborn Community Center Breakfast and Tent Sale Fundraiser April 14

In Business, Economy, Education, Health, Jobs, Local News, Religion, Senior Lifestyle, sociology, Uncategorized on March 29, 2012 at 4:52 pm

FAIRBORN – The Fairborn Community Center, located at 1076 Kauffman Ave., on the east end of Skyway Plaza, will be holding a fundraising pancake breakfast and Second Chance Boutique tent sale beginning at 9a.m. on Saturday, April 14, 2012. Tickets for breakfast are $ 5 for adults, $3 for children which includes a selection of pancakes, eggs, sausage, juice and breakfast pastries.

The Fairborn Community Center is a 501(c)3 non-profit referral, advocacy, and educational organization that provides vital community resource programs including Summer Lunch, SonSet Café, Son Ministries, The Christmas Project, Tuesdays Together, and Second Chance Boutique. Second Chance Boutique is the community center’s high-end thrift store which offers a wide selection of high-quality items ranging from clothing to furniture and electronics to household goods.

“The goal of the event is to raise awareness and funding for the Community Center and its programs,” says Jen Lyman, Executive Director. “We want to have a breakfast on the second Saturday of each month to help support seasonal programming.” Proceeds from this event will benefit those receiving services.

The programs offered through the organization provide resources for people dealing with issues revolving around hunger, housing, transportation and education. According to Lyman, the Community Center is more than just a stand-alone organization. It has, “Evolved into a supportive network of friends and neighbors working together to improve the wealth of the community by improving the lives of its people.”

The facility also provides a needed meetings space to several outside organizations such as the OSU 4-H program, the Christian Alliance, the Fairborn House of Prayer Team, Family and Children First’s Parenting classes, the Western Ohio Writers Association, Fairborn Girls Softball and three church groups.

Parking at the event is free and plentiful. Breakfast continues until 1 p.m. and the tent sale will end at 4 in the afternoon. For more information, call (937) 878-6061 or visit www.fairborncommunitycenter.org.

Greater Dayton Professionals BNI to Hold Visitors Day April 5

In Business, Economy, Local News, Media, Uncategorized on March 26, 2012 at 11:19 am

Greater Dayton Professionals Chapter of BNI welcomes visitors from the Miami Valley April 5.

BEAVERCREEK – The Greater Dayton Professionals Chapter of Business Network International (BNI) will hold a special Visitor’s Day beginning at 7:30 a.m., Thursday April 5, 2012 at the City Barbeque Restaurant, 2330 N. Fairfield Rd. in Beavercreek. There is no cost or obligation and the event is open to all local business professionals.

Founded in 1985 by professional networking guru Dr. Ivan Misner, BNI now has more than 6,000 chapters worldwide. The goal of organization is to help members network with one-another on a level that is not possible in chamber organizations or service clubs.

In the BNI strategy, each member tries to learn as much as possible about the others to the extent that they can give an informed recommendation to potential clients. Direct, qualified referrals like these generate a greater closed business rate and provide more success for each individual. Over the past 5 years, BNI members around the world have referred more than $11 billion in closed business to other members.

The Greater Dayton Professionals (GDP) Chapter is one of the longest running BNI groups in the Miami Valley area. In 2011, reported $1.3 million in closed business through referral marketing within the group.

Long time GDP chapter member, Gery L. Deer, of GLD Enterprises Commercial Writing, is part of the group’s membership committee. “The BNI process is well defined and we have a great leadership team,” Deer said. “I first started with BNI in 1998, in this same chapter. It’s great to be part of a group of professionals who not only promote but practice a mutually beneficial philosophy.”

The Dayton/Miami Valley Region of BNI (Business Network International) was recently rated #1 in the world according to Traffic Lights Report. According to Jim Weghorst, the Executive Director of BNI’s Dayton/Miami Valley Region, the ranking was achieved four consecutive months; July, August, September and October of 2011 among 440 BNI regions in 48 countries. In addition, the Dayton/Miami Valley Region was recognized for being a top ten region, worldwide, for the entire 2011 fiscal year.

Through the BNI structure, a network of professional connections can grow well beyond the core group and extend the reach of a small business to unrealized potential customers. The organization is intended for entrepreneurs and sales professionals in all types of businesses from plumbers and photographers to landscapers and attorneys.

During the event, Executive Director Jim Weghorst and Assistant Director Sheryl Wagner will provide a presentation introducing visitors to BNI’s word of mouth method of marketing. For more information or to make a reservation for Visitor’s Day, please call chapter president Don Sword at (937) 426-2886. Visitors are encouraged to bring plenty of business cards and be prepared to stay after the meeting for a short follow-up. To learn more about BNI, go online to http://www.bni-ohio.com.

Riverside Builder Opens New Contracting Firm

In Business, Economy, Home Improvement, Local News, Media, Senior Lifestyle on March 19, 2012 at 4:40 pm

Marty Walling, owner and president of Marty Walling Construction, LLC hopes to grow his business while serving his community.

RIVERSIDE, OH – Riverside,Ohio resident Marty Walling started his professional career in 1977 on the factory floor as an apprentice at the Inland Division of General Motors. Multiple layoffs and inconsistent work helped him to decide on a career change into the building trades.

“I had always dabbled in building and construction, so I left GM in 1982 and went to work for a builder in Beavercreek, Ohio who was putting up a 126-unit condo development,” says Walling. During nearly three decades with the same company, Walling held the positions of vice president, treasurer and construction manager.

In October of 2011, highly experienced and well connected, he decided to go into business for himself and established Marty Walling Construction, LLC . The company provides complete residential and commercial remodeling and construction services, from the most basic kitchen and bath upgrade to building new homes.  Working on the client’s behalf, the firm handles everything from permits and adherence to local building regulations to managing any subcontracting work that needs to be done.

Walling also offers expertise in several specialized construction services including certifications in energy efficient, green building technologies and home safety modifications for seniors, also known as “aging in place.”

As a Certified Green Professional, Walling’s firm specializes in Insulated Concrete Forms (ICF) construction techniques. An ICF building combines polystyrene foam with reinforced concrete to provide greater energy efficiency (equivalent to R 22.4 insulation), as well as increased fire and storm resistance.

“Our focus is on quality work at a fair price with a focus on building a long-term relationship with our customers,” Walling says. “I’ve got a great team of professionals working with us including framers, roofers, plumbers, electricians and drywall hangers; a cohesive group that works together to prevent problems before they can happen.”

Walling’s work ethic is grounded in a strong belief that giving back to the community and helping those less fortunate is paramount to personal and professional fulfillment. Over the years, he has used his skills as a volunteer with Catch the Building Spirit , a collaborative between Dayton area Catholics and Presbyterians to build housing for low income families through Habitat for Humanity. In 2010, Walling also traveled toHaiti to aid in the relief efforts after the devastating earthquake that struck the country.

Opening a new business amidst a slowly recovering economy offered Walling at once challenge and opportunity and his intention is to focus on the Miami Valley region. “I want to provide a level of service that will allow my clients to experience the ease of building.” For more information about Marty Walling Construction, LLC, call (937) 475-2902 or visit the company’s new website at www.martywallingconstruction.com.