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GLD Enterprises Communications, LLC celebrates 21 years with new services and additional staff

In Business, Dayton Ohio News, Economy, finances, Local News, News Media, psychology, Uncategorized on April 4, 2019 at 10:09 am

April 3, 2019, Jamestown, Ohio – GLD Enterprises Communications, Ltd. of Jamestown, Ohio, has announced the expansion of their company with the addition of a new principal staffer and additional services. The firm’s announcements come as it celebrates 21 years in business.

Julie Barth, Director of Digital Media Communication

Founded in March of 1998, GLD Enterprises Communications, Ltd., is a marketing communications agency specializing in strategic marketing, copywriting, public relations, and creative development. The company’s CEO and founder is a lifelong entrepreneur, advertising award-winner and Pulitzer-nominated freelance journalist, Gery L. Deer.

To deepen the professional bench, Julie Barth has joined the agency as a partner in the role of Director of Digital Media Communication (Media Director). Her primary duties focus on audio and video development and production, media relations, digital content, and social media.

Originally from New Jersey, Barth earned a Bachelor’s degree in Psychology from Heidelberg University and recently graduated from the International College of Broadcasting in Dayton with a degree in Audio and Video production. She also supports some of the firm’s business development activities and represents them as a member of the leadership team of the Huber Heights chapter of the H7 Network business referral organization.

Because of the founder’s background, GLD Enterprises Communications, Ltd. strengths have always been in the creation of marcom content for clients. Therefore, in addition to traditional communications and PR services, the agency’s expansion includes audio-visual production, such as promotional videos and podcasting services, and a unique, highly successful audience-centric content marketing approach called, “HEO ™,” which stands for Human Engagement Optimization™.

“We are excited about this next chapter in the firm’s evolution,” said Deer. “Most advertisers are trying to reach people, not search engines. After all, who is it that buys their products or services? Google? No, it’s people. We develop content for our clients to engage with the human being on the other side of the screen.”

According to Deer, over the years, GLD Enterprises Communications, Ltd. has gone through many changes including name and focus. “We’re always learning, always adjusting to the needs of our clients and the market,” Deer said. “To stay stagnant is to go out of business, and how will that help the dozens of clients who depend on us? We will continue to evolve.”

For more information, visit the company’s website at www.gldenterprises.net, or connect on LinkedIn and Facebook.

 

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For small business owners, image is everything.

In Business, Economy, National News, Opinion, Uncategorized on March 31, 2013 at 9:32 am

Deer In Headlines

Gery L. Deer

frabizOne of the reasons that many small and home-based business people are not taken as seriously by mainstream professionals is because they don’t take themselves seriously enough. Remember, you are no less important than any other business leader, no matter how large the company. But you have to believe it yourself before others will and show your confidence in your appearance and behavior.

Regardless of your workspace or the size of your business, your value is no less than that of someone working in a Fortune 100 company on the 26th floor of a skyscraper. But, how you are perceived by the outside world can make or break your livelihood. If, for example, you show up for a meeting with a new customer looking like you just rolled out of bed or stepped off the treadmill at the gym, people are less likely to give you the outward credibility you may be due.

Working from home has something of a stigma attached to it, put there by the mainstream professional world. Some business people believe that if you built your business from home, rather than tossing in thousands in overhead to have a posh office somewhere, you must be unprofessional and not be worth your weight. That, of course, is nonsense.

Unless you need retail space or a specific kind of work environment where people would be coming to you, build your business from home, have pride in what you do, and work your way up. Keep in mind that, at least for the last couple of hundred years, one of the most powerful people on earth has worked from home – 1600 Pennsylvania Avenue, to be precise. But, with the exception of Thomas Jefferson, who is said to have met dignitaries in a bathrobe and slippers, most American presidents conduct themselves professionally and dress in contemporary business attire for their workday.

Unlike the concept of having a single kind of outfit when dressing for a job interview, work attire should become a staple of your wardrobe. Be consistent with what you wear so whenever you are out in a business-related situation you present an image of professionalism and you don’t look uncomfortable in the role.

We are talking more about basics here, not so much style. Style is a secondary level altogether and I am the last person to be able to offer that kind of advice. For men, you can’t go wrong with a navy blue business suit, white shirt and a tie. Ladies, keep it conservative. Knee-length skirt or slacks with a blazer, something along those lines.

You don’t need to shell out a lot of cash, either. Forget the $5,000 Armani suit. Local thrift stores hold a treasure trove of business attire, but it might take some legwork to find something modern and in the right size.

Professionals in the skilled trades like plumbers, electricians and contractors, aren’t immune to this problem, but full business dress might be overkill in most cases – except in specific circumstances. You will still want to put on a shirt and tie when attending important meetings or talking with finance or investment personnel.

It’s not just about clothing, however. The number one complaint I get about small business owners, particularly home-based professionals is a lack of punctuality. Nothing makes you look less professional than arriving late to an appointment, particularly if it’s the first time you’ve met with someone or when your presence is essential to the activity. And trust me when I say this, no one cares about your excuses.

My high school band director had a saying he used to drum into us on a daily basis, “To be early is to be on time; to be on time is to be late; and to be late is to be left behind.” What he meant was, be early to your appointments so you’re always prepared if you happen to have a delay or need to adjust for an unexpected change in the agenda. I recommend arriving at least 15 minutes early for any business appointment. Be brief, be bright, be consistent, be professional and you’ll find the success you are working toward.

 

Greater Dayton Professionals BNI to Hold Visitors Day April 5

In Business, Economy, Local News, Media, Uncategorized on March 26, 2012 at 11:19 am

Greater Dayton Professionals Chapter of BNI welcomes visitors from the Miami Valley April 5.

BEAVERCREEK – The Greater Dayton Professionals Chapter of Business Network International (BNI) will hold a special Visitor’s Day beginning at 7:30 a.m., Thursday April 5, 2012 at the City Barbeque Restaurant, 2330 N. Fairfield Rd. in Beavercreek. There is no cost or obligation and the event is open to all local business professionals.

Founded in 1985 by professional networking guru Dr. Ivan Misner, BNI now has more than 6,000 chapters worldwide. The goal of organization is to help members network with one-another on a level that is not possible in chamber organizations or service clubs.

In the BNI strategy, each member tries to learn as much as possible about the others to the extent that they can give an informed recommendation to potential clients. Direct, qualified referrals like these generate a greater closed business rate and provide more success for each individual. Over the past 5 years, BNI members around the world have referred more than $11 billion in closed business to other members.

The Greater Dayton Professionals (GDP) Chapter is one of the longest running BNI groups in the Miami Valley area. In 2011, reported $1.3 million in closed business through referral marketing within the group.

Long time GDP chapter member, Gery L. Deer, of GLD Enterprises Commercial Writing, is part of the group’s membership committee. “The BNI process is well defined and we have a great leadership team,” Deer said. “I first started with BNI in 1998, in this same chapter. It’s great to be part of a group of professionals who not only promote but practice a mutually beneficial philosophy.”

The Dayton/Miami Valley Region of BNI (Business Network International) was recently rated #1 in the world according to Traffic Lights Report. According to Jim Weghorst, the Executive Director of BNI’s Dayton/Miami Valley Region, the ranking was achieved four consecutive months; July, August, September and October of 2011 among 440 BNI regions in 48 countries. In addition, the Dayton/Miami Valley Region was recognized for being a top ten region, worldwide, for the entire 2011 fiscal year.

Through the BNI structure, a network of professional connections can grow well beyond the core group and extend the reach of a small business to unrealized potential customers. The organization is intended for entrepreneurs and sales professionals in all types of businesses from plumbers and photographers to landscapers and attorneys.

During the event, Executive Director Jim Weghorst and Assistant Director Sheryl Wagner will provide a presentation introducing visitors to BNI’s word of mouth method of marketing. For more information or to make a reservation for Visitor’s Day, please call chapter president Don Sword at (937) 426-2886. Visitors are encouraged to bring plenty of business cards and be prepared to stay after the meeting for a short follow-up. To learn more about BNI, go online to http://www.bni-ohio.com.