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Posts Tagged ‘shop small’

E-commerce that supports local business

In Business, Economy, finances, Holiday, Local News, National News, Technology, Uncategorized on November 26, 2014 at 4:25 pm
GLD Enterprises Commercial Writing's "e-commerce kiosk," at Amazon.com

GLD Enterprises Commercial Writing’s “e-commerce kiosk,” at Amazon.com

JAMESTOWN, OH – Shoppers are being encouraged to buy from small, local retailers this holiday season, but did you know there was a way to support local business and still buy from Amazon.com? They’re called “Amazon aStores,” and they allow local business to set up a virtual storefront through Amazon.com and offer products of their own choosing.

Retailers can set up what is essentially a virtual kiosk inserted within the company website. Each item is selected individually and can be categorized for easy indexing. Shoppers can then visit the main website for the company, providing the owner with valuable marketing information about how often the site is frequented, and then click on the business’s amazon store to shop further.

The hosting business is then paid an advertising fee by Amazon for each product sold through its store. Such a store doesn’t generate a great deal of revenue, but it can provide some helpful cash flow, if people know to use it.

Gery L. Deer, owner and creative director fro GLD Enterprises of Jamestown, Ohio has three such Amazon stores in operation on different websites. “We do a great deal of work with local authors, and the Amazon store allowed us a way to market the electronic versions of books, as well as other specialized items, often unavailable from local retailers.”

Deer says this kind of pre-packaged e-commerce is a good way for small businesses to have an online sales presence, even if the company is not necessarily a retailer. “Our business is primarily a business-to-business marketing and copywriting agency,” Deer says. “As a service business, we don’t have retail sales, but the products we provide through our online store can benefit the customer by offering another way to both save money on shopping and support local business, all at the same time.” For more information visit Amazon.com.

Here are links to the Amazon stores managed by GLD Enterprises and its partner companies:

GLD Enterprises Commercial Writing Amazon Store: Features locally-authored books and related products. Some product sales benefits the Western Ohio Writers Association.

GLD Enterprises & Production: Features a wide variety of books, electronics, specialty items and locally-authored material.

Deer Computer Consulting, Ltd.: Books, software, electronics, and more “computer” related products.

 

 

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Small Business Saturday on WDTN’s Living Dayton, Nov 23.

In Business, Economy, Education, Local News, Media, television, Uncategorized on November 16, 2012 at 12:56 pm

Entrepreneur Gery L. Deer and Living Dayton co-host, Nathalie Basha.

Jamestown entrepreneur featured to discuss buying local.

Dayton, OH – Jamestown writer, entrepreneur Gery L. Deer will be the expert guest on WDTN-Ch2’s Living Dayton program beginning at Noon, Friday November 23rd in a special segment focusing on  Small Business Saturday. As the program’s resident business contributor, Deer will discussing the background and importance of how the November 24th event will generate awareness and sales for local companies.
American Express started Small Business Saturday in 2010 as a way to encourage consumers to support community businesses. The event takes place on the Saturday between Black Friday and Cyber Monday, the two busiest shopping days of the year. Last year, according to Forbes Magazine, more than 100 million consumers shopped local stores and small, online storefronts. The company is providing free logos and marketing materials to participating retailers and a $25 statement credit to their customers who enroll qualified cards and use them to shop at local merchants.
“Small Business Saturday is a great opportunity to spotlight local merchants,” says Deer, creative director and owner of his copywriting, public relations and entertainment firm, GLD Enterprises in Jamestown. “It includes brick and mortar stores as well as locally-owned, online retailers as well.”
Local merchants can take advantage of the program by simply adding the logo to their websites, shop windows and advertisements, to let customers know. Deer also recommends providing an incentive to shoppers. “Providing a discount, free products or other perks to reward them for their patronage. This is a unique opportunity that comes with a national advertising campaign provided, in part, by the publicity generated by American Express.”  However, Deer also emphasizes the importance of patronizing these businesses year around, including professional services and other companies that may not be retail based.
“Shopping local is not merely something we should do during the holiday buying rush, but a regular practice that helps to strengthen the region’s economic base and protect it from national fiscal problems,” Deer says. “We also need to remember that there are hundreds of non-retail businesses in our communities that can provide us with everything from insurance to electrical contracting. They have competitive products and services to benefit everyone.”
Gery L. Deer also serves on the board of advisers for the Fairborn Community Center and as Secretary Treasurer for the Greater Dayton Professionals Chapter of BNI based in Beavercreek, Ohio. Viewers can see his regular business segments airing the first Thursday of each month on Living Dayton live weekdays from Noon until 1pm on television or streaming live from the station’s website at http://www.wdtn.com/generic/video/living-dayton-live-stream.