Great Expectations

Deer In Headlines II

By Gery Deer

Everyone has expectations and they can have a profound effect on how we perceive reality. Unmet expectations can lead to disappointment, hurt feelings, and even anger. Conversely, those we achieve can leave us feeling fulfilled and successful.

Before I go on, it’s important to clarify that expectations are very different from “hopes.” Expectations depend on the actions or responses of others. Hope does not, it’s entirely internal. While they do often occur simultaneously, they are generated by very different aspects of our emotional state. And, since we are dealing with emotions here, there is no standard – expectations affect everyone differently.

Some lead us to create standards by which we expect ourselves and others to live, with the bar raised so high as to be completely unreachable. Sometimes our expectations are entangled with our personal aspirations, either of which can set us up for success, or crush us in the event of failure.

Expectations affect nearly every aspect of our lives, from our professional careers to personal relationships. What we want out of those experiences is often laid out in our minds well in advance. One of the big problems with expectations in any sort of relationship is that everyone has them, and most of the time they reside only in the mind, unshared.

When someone has unspoken expectations of you they set themselves up for disappointment. Not only is it unfair, but also unrealistic. That person is creating the potential for hurt feelings and will likely blame you, even if you did nothing to warrant the ill will. This can be observed when people have unrealistic expectations of how their life should be because they constantly compare it to something else, real or fictional. 

Take, for instance, someone who thinks the experience of dating or marriage should be like something they saw in a romantic comedy or novel. No question they’re in for one heck of a disappointment. But it happens, to men and women alike. Why? In this case, it’s unlikely any of those expectations are ever voiced because let’s face it, they would sound ridiculous.

Creating an environment for unrealized expectations is common in romantic relationships, but also among coworkers, and even between parents and children. Parents may very well inadvertently pass their own life expectations along to their kids. Those who have unfulfilled dreams could, and often do, however unknowingly, lay those expectations on their children.

Imagine a mother who had been a star athlete in high school and college but, for whatever reason, never made it to professional sports. She might, without meaning to, end up pushing her son or daughter into that same field, feeling as though she is simply sharing a positive experience, but instead harboring expectations of the child obtaining that which she failed to achieve. Living vicariously through them, she rediscovers her youth, hoping this time, for better success, even if it’s not hers. 

I was introduced to Charles Dickens’s classic novel, “Great Expectations,” in my sophomore year of high school (thank you Miss Fasbinder).  It is a compelling tale molded around the ambitions of a young orphan named, Philip Pirrip, otherwise known as, “Pip,” whose expectations robbed him of his ability to value much of the good in his life. 

The story follows the young man’s desire to use a chance inheritance to rise above his station and marry the girl of his dreams. No spoilers here, but I will tell you this. The assumptions Pip made early on turned out to be incorrect, not an uncommon mistake for anyone. As it turns out, expectations can be an incredibly powerful source of stress. Constantly trying to hit some arbitrary goal line can drive you crazy. So, how do we avoid all this disappointment? 

First, consider what really makes you happy and practice some gratitude for what you have. Don’t make comparisons and avoid the social media trap of trying to keep up with the perfect life of strangers. When your expectations far outrun your reality, you set yourself up for failure and unhappiness. Next, build up some emotional acceptance. If you’re regularly disappointed by others, it might very well be that your own undeclared expectations are what have let you down.

Let Your Light Shine Again

Deer In Headlines II

By Gery Deer

Insecurity affects people in different ways, from a simple annoyance to debilitating anxiety. It can be especially jarring when you were just there, doing your thing, and then, out of the blue, something rocks your confidence. Insecurity generally occurs when we compare ourselves to others, giving in to the ridiculous and constantly varying standards set by society.

The 1942 children’s book, “The Little Red Lighthouse and the Great Gray Bridge,” by Hildegarde H. Swift and Lynd Ward, has been an inspiration to children around the world. Myself included. I learned to read very early because of this book but, for me, its influence was far more literacy. The story itself, one of self-worth and perseverance, was also something to which I gravitated.

“The Little Red Lighthouse and the Great Gray Bridge,” is a simple story about a real lighthouse that sits on the banks of the Hudson River in New York City. As described in the book, “It was round and fat and red. It was fat and red and jolly. And it was very, very proud.”

Anthropomorphized in the story, the Lighthouse’s self-confidence stemmed from its own sense of importance in keeping boats safe along the river. Every night it flashed – one second on, two seconds off, with a big fog bell outside that clanged, “warning,” during bad weather.

The Lighthouse was originally built in 1889 as the North Hook Beacon, in Sandy Hook, New Jersey. In 1917, the lighthouse was shut down, but it wasn’t quite finished working yet. Four years later, it was moved to its current location in Manhattan’s North Washington Park in an effort to improve navigational support along the river.

Early in 1927, however, work began on the great span of the George Washington Bridge, directly behind the Lighthouse. By 1948 it was felt the bridge lighting overcast any need for the smaller light on the river and The Little Red Lighthouse was extinguished – seemingly forever.

Paralleled in the story, when the Lighthouse saw the large beam of light from atop the tower of the Great Gray Bridge, it was left feeling small, insignificant, and unimportant. At the same time, something had delayed the man who came every night to turn on the light. The Lighthouse felt abandoned and no longer needed.

Later, as a terrible storm came in, the Bridge called down, “Little Brother, where is your light?” The Bridge explained its duty to the ships of the air, but the Lighthouse was still important to safeguard the boats. Eventually, the caretaker arrived and turned on the gas, allowing the Lighthouse’s beam to shine brightly once more.

In reality, the Lighthouse was slated for demolition. But, in 1951, thanks to the popularity of the children’s book, an unprecedented public outcry to preserve The Little Red Lighthouse led the U.S. Coast Guard to deed it to the New York Department of Parks and Recreation. Nearly three decades later, it was added to the National Register of Historic Places and eventually designated a protected landmark of New York City.

Now safe in the shadow of the Bridge, the Lighthouse story’s simple message of self-worth was one that has resonated with people for more than 70 years. We all need it to feel relevant and valued but anyone can suffer from insecurity at some point. 

Like the Lighthouse, any of us can be unsure of our place in the world, comparing ourselves to those around us who seem bigger and better. Feeling irrelevant can be devastating.

That feeling, caused or fueled by deeply-rooted insecurity can sabotage the confidence of even the most self-assured person. And, sometimes we need a “Big Brother,” like the Bridge, or someone else we admire or respect to hold a mirror up for us so we can see our real value. That’s something my own Big Brother has done since I was very small, and, even as an adult, I still turn to him sometimes for that reassurance.

No matter how insignificant we may feel sometimes we all have something to offer. Just remember the courage of “The Little Red Lighthouse,” look for that one spark of inspiration, and, as the Bridge said to the Lighthouse, “let your light shine again.”

Fear not the techno-babble

Deer In Headlines II

By Gery Deer

“Far out in the uncharted backwaters of the unfashionable end of the western spiral arm of the galaxy lies a small unregarded yellow sun. Orbiting this at a distance of roughly ninety-two million miles is an utterly insignificant little blue-green planet whose ape-descended life forms are so amazingly primitive that they still think digital watches are a pretty neat idea.”

That’s how British writer, Douglas Adams, described us in 1979 at the opening of his book, “The Hitchhikers Guide to the Galaxy.” Adams, who was an avid fan of technology, observed quite correctly that Humans, as a species, are pretty proud of their technological advancement, and can’t wait to define themselves by it.

Learning to get the most out of it, however, was another issue entirely. Even more challenging, if you happen to be one of those who choose the simple life of the Luddite, you could be left in the flotsam and jetsam of a digital tsunami.

Regardless of your generation, X, Y, Z, or PDQ, sometimes all this techno-babble can just make you feel … stupid. To start with, there’s the word – technology. It conjures visions of computer screens, smartwatches, and self-driving cars. But when “Hitchhikers” was published, most of that stuff was science fiction. Back then, a typewriter was still the prominent piece of office tech and the hottest new home entertainment was the video cassette recorder (VCR) – and none of us could set the clock.

I remember it well. There it was, that flashing, digital “12:00” that teased and mocked us from our easy chairs, daring only the bravest of the tech-savvy to make it do anything else. Little did we know that those four blinking LCD characters were the innocuous vanguard of a technological invasion soon to consume every first-world ape-descendent in the whole of this little blue-green planet. It would happen fast and in ways that no one could have ever anticipated. Resistance would be futile, even though some still try.

I don’t get why people struggle with technology – not so much its use, but the very idea of it. I used to think it was generational. But some people just refuse, age, education, and intelligence notwithstanding. Admittedly, I come at this from a unique perspective.

Even though I grew up a farm boy, I was always fascinated by advancing technology. I had one of the aforementioned digital watches and even taught myself programming on a Commodore VIC 20 home computer when I was 12. I went to college in engineering and computer science and worked in those fields in my early professional career.

For me, just like a hammer is for a carpenter, a smartphone or tablet computer is just another tool. They provide me with information and help me manage my personal and professional life.

As I get older, I understand how people can be resistant to change. But I’m not wired that way, at least where technology is concerned, I am constantly learning. I have an interest in science, technology, engineering, astronomy, all of it, so adjusting comes pretty easily to me.

Technology also improves medical care, public safety, and education for our kids. We have a responsibility to make it work for us, to apply those technologies that improve our lives, not take them over.

Like the first caveman who used a stick as a tool, eventually, most of us adapt to the tech that we’re forced to use. If you had a VCR and bore any hope of actually using the machine’s most sellable feature, recording TV shows we weren’t home to see, you learned to set the clock.

But it all might just be too much for some people, and, oddly, I kind of get it. Technophobia and digital fatigue are genuine problems, albethey somewhat self-induced. Keep in mind you don’t need every new high-tech gadget just because it’s popular.

To the tech-obsessed, I have one thing to tell you. Your Apple Watch might be cool, but it doesn’t have the answer to life the universe, and everything, so calm down. And, my old analog Timex may not have Bluetooth, but it actually shows the time, unlike the clock on my VCR – which is still flashing twelve.

One Moment, Please.

Deer In Headlines

By Gery L. Deer

It’s been said that times change, but moments don’t. The Cambridge Dictionary defines a moment as an indefinitely short period of time or particular occasion. In life, a moment generally represents an instant we can’t get back, one that we either cherish or regret, depending on its personal significance. Together, the moments we experience weave an intricate tapestry of our past, a delicate collage unique to each of us.

A single moment in life can challenge us forever, define us in completely new terms, open doors, or close the path to opportunities. It can be simultaneously life-changing and heartbreaking, glorious yet gut-wrenching.

We usually take those moments for granted, even when we should be paying more attention. Sadly, we are rarely given advance notice of the importance of any given moment. When a moment in life truly changes us and alters our perception, it’s usually either joyful or tragic, forever burned into our memory and our psyche.

Young children may be the luckiest of us because they live in the moment, constantly meeting the world with new wonder. Even if they don’t appreciate its significance, they experience every minute, the “now,” with unaware abandon. Unfortunately, maturity sometimes robs us of that wonder, replacing it instead with the day-to-day problems of life.

Wouldn’t it be great, though, if we could manage to slow time a bit, live more in the moment like kids, and better recognize the meaning and noteworthiness of one instant? As adults, the trick is first to recover the childlike vision that may have faded. Then we have to learn how to recognize the significance of a mere instant in the whole of our lives.

As they whiz past, like blurry telephone poles along the highway, recognition becomes increasingly difficult. But, while trying to capture the most important moments, we may completely miss them because we’re too busy trying to get a video of it on our mobile devices.

This big, bright, world is presented live, in 3-D, and high definition. Still, we stare through artificial eyes at a 3-inch screen in awe of the events unfolding before us. Unfortunately, while we’re trying to capture a digital memory, we’re missing the nuance of the moment. Genuinely seminal moments deserve our full attention.

It reminds me of people who are constantly snapping pictures during a fireworks display or their child’s school play. I get wanting a quick photo or video clip. But holding the phone up the entire time to watch through a screen minimizes the importance of the moment. Personally, if I’m there, I want to experience and appreciate what’s going on right in front of me.

With all their attention focused on some gadget, they miss the “IRL” visuals, the sounds, the reactions of those around them, and, most importantly, the company. These are meaningful, shared moments that will never come again. By the way, if you’re not up on your text-speak, IRL means “In Real Life.”

Staying in the present can be hard, no matter what we’re doing. A moment cannot be measured on a stopwatch or added as a calendar event. It’s here, you’re in it, then it’s gone, all at once. It’s up to each one of us to determine what it means, hopefully during but, at least after we have experienced it. We all have our own values system for guidance.

So the question remains, how do we create more mindful awareness in our daily lives? How do we appreciate those life-altering moments as they happen? I suppose I could just spout the same stuff you’d find if you Google all the self-help gurus. They’re going to say to do things like slow down, meditate, eat healthier, exercise, take in nature, put away your technology, and so on. There is certainly a place for all that. We should probably be doing all those things anyway.

Instead, I will only say this, paraphrasing one of the prolific producer Norman Lear’s television theme songs. “This is it, this is life, the one you get, so go and have a ball.” And it’s fine to snap a photo, but remember to be in the moment. Be present, put away all the tech, and experience life – IRL.

The Fork in the Road

Deer In Headlines II

By Gery Deer

It’s been said, probably so often as to be cliche, that life is a journey. In my opinion, it’s one with no map and very little direction. Almost from the moment we’re born, when other human beings are making decisions for us, our path is dictated by a series of directional cues. We are constantly confronted with forks in the road, a seemingly endless succession of them. We encounter one after another, each outcome depending on whether we turn left, right, or stay the course. 

With every decision comes an alternate reality, like you’re in a plot-your-own adventure story or the biological component of some if-then-else loop in a logic program. How you proceed is determined by the results of the choices you’ve made. Too bad there isn’t some kind of warning when we go the wrong way, like that irritating buzzer when you touch the sides in a game of Operation. I never could get the funny bone out!

Sometimes figuring out how to make those choices can be pretty fuzzy. That’s especially true when your life is filled with obstacles almost from the moment you leave your mother’s womb. That’s how it was for me. 

I rarely discuss this, but I was born with a long list of birth defects, ranging from hip and pelvic issues to major organ complications. I no sooner hit the air than I was suddenly popped into an isolation crib and studied like a bug in a jar, it even had air holes in it! 

When those forks in the road have “No Outlet” signs on pretty much every option, your previously endless choices are quickly reduced to none. My parents were faced with exactly that situation. They were told from the beginning to be prepared for a long fight. Every decision determined the path of my treatment, some successful, some not so much. Everything about my situation was new, experimental, and risky. 

Young Gery Deer, 1967, in an isolation crib at Grandview Hospital.

I remember my Dad telling me a story about the doctor coming out to see him after I had been moved to a children’s hospital and examined more thoroughly. At the onset, the prognosis was uncertain, to say the least. 

Dad was sitting alone in the waiting room and my mother was still at the hospital across town where I’d been born. Although the overall birth was routine, given my issues, they wanted to keep her there longer. So there he was, my Dad, a strong, hard-working man who hadn’t made a decision without my mother since he was 18 years old, now alone, scared, and exhausted. 

The doctor appeared from the exam area and sat down next to my father to explain the situation as clearly and thoroughly as he could. All estimates were that I wouldn’t walk, I would have lifelong physical and possibly mental debilitation, and, because of the likelihood of infection and limited treatment options, they shouldn’t expect me to survive beyond the age of 5.

Visibly shaken, Dad must have looked like his world was caving in around him. The doctor put a hand on his shoulder and said, plainly, “How much faith do you have?” My father’s response was true to his character – “How much do I need?” Put more simply, what Dad said was, “Let’s do this!”

That was the path Dad and Mom chose, the road they headed down. For them, there was no other choice and they didn’t go tentatively but with the gas pedal on the floor and in high gear. As predicted, it was a long fight, and there were countless surgeries and procedures into my twenties, one experiment after another. But, as you can see, I made it past age 5, by a half-century, actually. 

And I’m here and able to share this story because my parents made choices in extraordinary circumstances of a kind I can’t even fathom but for which I will be forever grateful. Before my parents died, I had to make very similar kinds of life-changing decisions for their care as they had made for me. The moral of all of this story is that your journey isn’t complete and the only one who can really choose the correct path for you is you!

Old Endings and New Beginnings

Deer In Headlines 2

By Gery Deer

Can you believe it’s already February of 2023? I know it’s been some time, but I’m back at the op-ed desk – although I have no idea for how long. This time around, my column has a different title and a more personal focus. I’m not sure what direction it will take, but my hope is that you find it of some use, even if all it does is give you something to think about. So, since I’m starting over here, I decided to start this new version with a very simple topic: new beginnings. At least I thought it would be simple.

What can be said about new beginnings? First, wouldn’t you have to think about the “old ending?” What came to an end and why? Is it worth leaving where it is, or does it need to be dredged up and dealt with in some new way. Who knows? All we can do is pick up where we are, decide where we want to go, and take that first step, one foot in front of the other. 

Author Mary Shelley (yes, of Frankenstein fame) once said, “The beginning is always today.” I would expand that to say, the only moment we have is this one, right here, the one you’re in now. No past, no future, just the “now.” So, “new” beginnings may not be possible since, really, it’s just the beginning of whatever comes next. 

After my father died, I felt pretty lost. We were in the middle of the pandemic, July of 2020, and I had been so immersed in his care for the months and years prior to his passing, that the direction I was taking on the other side of it wasn’t really pointing anywhere. I was getting back to work, my friends and family were trying to support me, and I was looking for anything to help me recover who I was without Dad to look after. 

When people try to reinvent themselves, often looking for that new beginning, it’s sometimes because they don’t like who they are, or were. But that wasn’t where I stood at the time. I’ve always been pretty comfortable with who I am, but, as they say, life happens and that can throw you. And thrown I was, tossed by circumstances like a cornhole bag, missing the target by a mile. 

For several months I suffered from, what I eventually learned was, depression brought on by anticipatory grief and the constant second-guessing of myself with regard to Dad’s care. Oddly, I had never experienced depression before and had a really tough time wrapping my head around the idea. Me? Depressed? Nonsense. I just couldn’t accept it. Forget a new start, I didn’t want anything to do with anyone.

That feeling was completely foreign to me. I had always powered through challenges in my life, and there have been a ton of them. At that point, however, I was hiding on a couch in my basement – so not like me. 

What did I do about it? Great question. I wish I had the ideal step-by-step guide to offer you for starting over after major changes that shake you like an 8-point quake on the Richter scale. Unfortunately, I don’t.

What I can tell you is that first, you need to figure out where you stand at the moment. Don’t think about the future, it isn’t written yet, and try very hard to let go of past baggage. You can’t fix what was and what’s to come is entirely of your own making. Your first steps will determine your path and turning left or right at the fork in the road creates your own unique reality. Whatever that reality, though, it’s yours, no one else’s. 

New beginnings happen every morning when we roll out of bed, or fall out as is my case most days. I stomp to the bathroom, look in the mirror, and wonder how that old man got my pajamas. Still, it’s a new day, a fresh start, another chance to get it right, or completely blow it. How ever it comes out, at least it’s my choice. And the choice of a new beginning can be yours too.

The Green Team BNI referral marketing group to hold visitor event April 13.

DAYTON, OH – The Green Team Chapter of Business Network International (BNI), will host a professional networking event and visitors’ day during their weekly meeting on Wednesday, April 13^th, from 7:30 to 9:30 AM at The Galleria, 4140 Linden Avenue in Dayton. The free, no-obligation session is open to all entrepreneurs, business managers, and salespeople in the Dayton/Miami Valley region.

The purpose of BNI is to help members create a wide-reaching, reciprocally profitable referral system free of internal competition, something unavailable from other professional networking options. Founded in 1985 by Dr. Ivan Misner, BNI now has more than 10,600 chapters worldwide that have earned its nearly 300,000 members more than $19 billion in revenue. The Green Team BNI Chapter is one of 17 in the Dayton, Ohio region.

The Green Team BNI is one of 17 chapters in the Dayton/Miami Valley region – and they’re growing!

Gery Deer is the founder and creative director of GLD Enterprises Communications, Ltd., a public relations and media firm in Jamestown, Ohio, and president of The Green Team BNI chapter. “In April of this year, my business celebrates 25 years, largely due to the professional connections and financial benefits of my BNI membership,” Deer said. “Our visitors day offers the opportunity to make new contacts and experience, first-hand, what profitable networking looks like.”

Along with a global networking opportunity, BNI members have access to regular webinars and support material to help sharpen their skills in everything from sales to public speaking. During each weekly meeting, members and visitors follow a specific agenda and are offered the opportunity to introduce themselves to the group and give a one-minute sales presentation. At this special visitor event, there will also be a special discussion about referral marketing in general and detailed information on the value of BNI.

Using the organizational philosophy called, “Givers Gain,” members exchange qualified, referrals rather than cold leads. “When members exchanged referrals in BNI, the giver has already communicated with the subject beforehand,” Deer explained. “Qualifying the referral before passing it, rather than giving a cold lead, nearly assures a closed sale.”

At present, the Green Team BNI Chapter is looking for applicants to fill a host of classifications including landscaper, home inspector, health insurance provider, property title agency, massage therapist, and more. Visitors are encouraged to bring plenty of business cards and invite others as well.

A brief visitor orientation will be held immediately following the business meeting. For more information visit the chapter’s website www.thegreenteambni.com or contact chapter Visitor Host, Mark Myers, at (937) 545-8587 or by email, mmyers@usavingsbank.com.

Greene County Blanketed In Light Flurries Friday Evening

Greene County Blanketed In Light Flurries Friday Evening

GLD Enterprises Communications, Ltd. signs an industry-diverse list of new Dayton area clients.

December 27, 2021 – Jamestown, Ohio -GLD Enterprises Communications, Ltd. (GLD (http://gldcommunications.com)), founder, and creative director, Gery Deer (https://www.linkedin.com/in/gerydeer/), has announced his firm has signed several new, high-profile local clients to kick-off an aggressive start to 2022. The new clientele adds to an already industry-diverse book of business that serves non-profits to mortgage lenders and launches an anniversary first quarter for the privately-held, Greene County, Ohio-based public relations and media communications firm.

http://www.gldcommunications.com

“We’re excited to be working with local organizations, which are mostly underserved by regional agencies who are often too busy trying to make a name with big, out-of-state clients,” Deer said. “Our PR and media services have a national reach, but I prefer to focus our work here at home, to maintain low overhead low and put our resources into serving the clients. I think clients deserve effective work, at a competitive cost, from a hometown agency that understands both their mission and their audience.”

As a result, GLD has turned its attention to the Dayton region, with work that varies both in industry and scope. In mid-December, the company became the public relations (PR) agency of record for the Beaver Creek Wetlands Association. The non-profit organization helps to preserve and protect the wetlands and in Greene County, Ohio region through conservation, education, recreational opportunities, and stewardship. 

Additionally, the Beavercreek Chamber of Commerce has also been signed as a technology and media communications consulting client. The agency assists with media production and technology issues and will play a role in the development and production of the chamber’s annual meeting in March.

Lastly, Young’s Jersey Dairy will be a featured title sponsor on the agency’s house production, “3-2-1 PROFITS – THE PODCAST (http://321profitspodcast.com).” Dan Young and his son John will be featured as part of a 2-part premiere of the program’s second season, dropping January 15th. As part of this project, GLD will serve as a media consultant for a proposed podcast from Young’s covering agricultural and related industry topics.

GLD Enterprises Communications, Ltd., was founded in 1997 by Gery L. Deer of Jamestown, Ohio, as part-time information technology and public relations firm. Less than a year later, the company had a full-time volume of sales and annual revenue that far outstripped Deer’s previous day job. Media Director Julie Barth joined the firm in 2019 to head up the audio-video department and helped to expand the firm’s capacity for full media production, including the development of several in-house productions, such as, “3-2-1 PROFITS – THE PODCAST.”

GLD Enterprises Communications, Ltd.
Creative Director, Gery Deer

Thanks to its creative structure and fully-remote staff, the agency was already positioned to thrive during the pandemic and continued throughout to service and onboard new work. Deer announced this latest list of work as the company prepares to launch its 25th-anniversary celebration that will run through Q1 of 2022. The commemoration will include a series of specially-themed public relations and audio-video production packages leading up to an exclusive live event in March and the relaunch of one of the company’s original services (TBA), and a few other surprises.

For more information or to learn more about GLD Enterprises Communications, Ltd., please call 937-675-6169 or visit gldcommunications.com (http://gldcommunications.com). Full details on services and promotions through the Beavercreek Chamber of Commerce here – https://www.youtube.com/watch?v=yw7_eJBwiE8&t=36s

Media doesn’t control anyone

Deer In Headlines
By Gery L. Deer

If you do a Google search for, “how the media controls what we think,”you’ll find dozens of articles, videos and feature stories on the subject. Each claims that news programs, TV commercials and even movies are so powerful they can actually control your mind.

To say that I find fault in these kinds of reports would be an understatement, but what exactly are they talking about? Let’s briefly examine these as separate concepts. First, there’s the advertiser. How is it that advertisers create commercials that convince people to buy things they didn’t even want in the first place?

Well there are countless components to creating an effective advertisement, but the primary way to get customers to buy is through media saturation. This is where you see and hear an ad for a product or service over and over again, on every medium – radio, TV, online, everywhere. Eventually, the message is so engrained into your mind you can’t help but remember it.

If you’re a commercial radio and television consumer, the best example of this kind of advertising is from auto dealers. Car dealerships flood the media with the same, nauseating advertisements, chock full of shouting announcers or gimmicky slogans.

Actually, when advertisers saturate the airwaves like this, the ads don’t event have to be particularly good, just slightly memorable with the name and product repeated over and over again. It’s the frequency that causes you to remember them.

There is no question that the media gets in our heads. Today we are so connected by the Internet and on every manner of device that some people struggle to be away from the constant flow of information even for a brief period of time. All of this has led to the idea of what is sometimes called “media mind control.”

You’re probably far more likely to be “brainwashed” by a company like Apple that convinces you how “cool” something is and plays on your own vanity. You’re still making the choice.

But, in my opinion, as a working part of the media in question, all of this is nonsense… sort of. If you really believe an ad can “make” you buy something or that the news can force you to vote for a particular candidate for office, then that’s pretty sad. Where is your own free will? Why follow the lemmings?

Media can “influence” the decision making process by presenting information tooled towards a certain message or ideology. But the decision to buy into any of that is all on you. The people writing the mind control articles I mentioned earlier have forgotten one, basic idea – we all have a freedom of choice and will.

Even though it might not seem like it sometimes, people choose what they’re going to believe. Advertisers and politicians are hoping you don’t exercise that free thought component of your brain and just follow blindly where their media leads.

Yes, they will play your heartstrings like a cheap fiddle and go at your sense of need and desire until you feel like you can’t live without … whatever they’re selling. But if you are so brain dead that you actually fall for their nonsense, then that’s your fault, not theirs.

We must stop blaming the media for everything and take some personal responsibility for our own bad judgment. News outlets reporting on a shooting did not cause the next mass murder, the guy on the trigger chose his actions. Donald Trump and Hillary Clinton didn’t “manipulate” anyone into following them, the choice was made by each individual. Period. Any other conclusion is a bit delusional and conspiracy-minded.

Again, influence is the key word here. You can be influenced easily enough, but full on “manipulation” by the media, or anything else, is based on a level of control that we, as individuals, have to give up in order to be affected by it. If you choose to hand over your independent thought and free will then the problem rests with you, not the media you consume.

This, no doubt, will be an unpopular statement considering the “my bad behavior is someone else’s fault” society we live in today. But it’s true, nonetheless. Without threat of harm or other level of duress from an outside source, the only person who can make you do anything – is you.

Gery L. Deer is an independent columnist and business writer. Deer In Headlines is distributed by GLD Enterprises Communications, Ltd. More at deerinheadlines.com